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Jay Yadav

Chief of Staff, Growth @SuperLiving | Ex: Meesho, PocketFM, Cars24

Bengaluru
Hiring

Performance Creative Analyst

SuperLiving

SuperLiving logo

SuperLiving is seeking a data-driven Performance Creative Analyst to optimize and scale our AI-powered wellness content strategies.

HSR Layout, Bengaluru

₹10–15 LPA

CTC

2–4 years

Exp

About Jay

SuperLiving
Nov 202510 mosPresent

Bengaluru, Karnataka, India

• Building, breaking & fixing - whatever moves the needle
Pocket FM
Jun 20241 yr 5 mosOct 2025

Bengaluru, Karnataka, India

• Building and scaling user growth engines for Fantasy IPs across Meta & Google • Owned & Scaled flagship shows across channels with $5M+ in annual ad spend. • Built a GenAI-led creative engine to produce high-VFX motion videos, rapidly iterating via post-production to unlock winning ad variants at scale. • Owned category conversions and recovery, running continuous creative experiments to drive efficiency and growth.
Meesho
Jan 20246 mosJun 2024

Launched 4 new categories on Mall - Home, Kitchen, Bags, Jewellery and scaled GMV to 3X in first quarter Led a PFS on National brands flywheel challenges for overall Mall charter, identified problems at ground level on fulfillment and user side & executed solutions to improve N/G from 31% to 45%
Meesho
Jan 20221 yr 6 mosJun 2023

Hybrid

• Kitchen & Home Appliances • Responsible for owning P&L of ~120 Cr per month for Kitchen and Appliances category Reduced the overall supply gap in Kitchen from 60% to 25% search volume by unlocking new supply hubs in Cookware/Dinnerware leading to 12% category order growth Improved ACC funnel for Kitchen and Appliances by solving for different supply, quality, and comprehension gaps
CARS24
Feb 20211 yrJan 2022

Gurugram, Haryana, India

Building supply for sales and handling the refurbishment of used cars for C2C business model

Education

Indian Institute of Management Kashipur

Master of Business Administration - MBA, Marketing/Operations/Analytics

Indian Institute of Management Kashipur

20172 yrs2019
Aalborg University

M.Sc in Economics and Business Administration, International Marketing

Aalborg University

20182018

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Headline

Chief of Staff, Growth @SuperLiving | Ex: Meesho, PocketFM, Cars24

Location

Bengaluru

Work experience

Head - Growth & Chief of Staff at SuperLiving, Nov 2025 - Present · 10 mos, Bengaluru, Karnataka, India, • Building, breaking & fixing - whatever moves the needle

Growth Manager at Pocket FM, Jun 2024 - Oct 2025 · 1 yr 5 mos, Bengaluru, Karnataka, India, • Building and scaling user growth engines for Fantasy IPs across Meta & Google • Owned & Scaled flagship shows across channels with $5M+ in annual ad spend. • Built a GenAI-led creative engine to produce high-VFX motion videos, rapidly iterating via post-production to unlock winning ad variants at scale. • Owned category conversions and recovery, running continuous creative experiments to drive efficiency and growth.

Business Manager (Meesho Mall) at Meesho, Jan 2024 - Jun 2024 · 6 mos, Launched 4 new categories on Mall - Home, Kitchen, Bags, Jewellery and scaled GMV to 3X in first quarter Led a PFS on National brands flywheel challenges for overall Mall charter, identified problems at ground level on fulfillment and user side & executed solutions to improve N/G from 31% to 45%

Associate Business Manager at Meesho, Jan 2022 - Jun 2023 · 1 yr 6 mos, Hybrid, • Kitchen & Home Appliances • Responsible for owning P&L of ~120 Cr per month for Kitchen and Appliances category Reduced the overall supply gap in Kitchen from 60% to 25% search volume by unlocking new supply hubs in Cookware/Dinnerware leading to 12% category order growth Improved ACC funnel for Kitchen and Appliances by solving for different supply, quality, and comprehension gaps

Project Lead - Refurbishment at CARS24, Feb 2021 - Jan 2022 · 1 yr, Gurugram, Haryana, India, Building supply for sales and handling the refurbishment of used cars for C2C business model

Education

Master of Business Administration - MBA, Marketing/Operations/Analytics, Indian Institute of Management Kashipur

M.Sc in Economics and Business Administration, International Marketing, Aalborg University

Jay Yadav - Head - Growth & Chief of Staff in Bengaluru | Tal