About
hi, i’m dhwani. thanks for stopping by. i’ve always been drawn to colour — paints, make up, flowers, sunsets, all of it. as the art monitor in school (and the kid whose science projects had more glitter than actual science), creativity has always followed me around. studying graphic design at symbiosis institute of design felt like a natural next step. it taught me that design goes far beyond aesthetics. for the past four years, i’ve worked as a brand designer across beauty, food, alcohol, and lifestyle. i’ve built identities, packaging, and retail experiences, collaborating with founders and teams to turn strategy into visuals that actually work. if you ask what excites me? the math of design is what excites me. the research, the strategy, and all the little sciences that shape how people experience a product. i’m equally intrigued by how things function, how people interact with them, and how design decisions create meaning. i’m now exploring product design and strategy, especially where creativity, business, and tech meet.
Work experience
Product Designer at tal by grapevine, Jan 2026 - Present · 7 mos, Bengaluru, Karnataka, India
Brand and Packaging Designer at Freelance, Sep 2025 - Jan 2026 · 5 mos, Mumbai, Maharashtra, India, • Collaborating with strategist, creative director, and founders to build a mass-premium men's fragrance brand. • Leading identity, packaging, and gift box development. • Built brand DNA, organised consumer research, developed narrative, naming routes, and visual world. • Designing packaging, gifting, and digital assets for launch.
Creative Designer at Please See//, Sep 2024 - Jul 2025 · 11 mos, Mumbai, Maharashtra, India, Please See is a strategy-led design agency specialising in branding, packaging, and retail. https://www.please-see.com Started as Junior Designer → promoted to Mid-Level Designer. Worked on 10+ category-shifting brands across beauty, F&B, alcohol, appliances, and wellness. • Worked cross-functionally with strategy and copy teams; contributed actively in leadership brainstorms. • Mentored a junior designer and led 20+ interns. • Part of the challenger brand vertical—building brands that reimagine category behaviour. Highlighted Projects Moxie Beauty — Haircare | 2022–2023 Identity + packaging for a Gen Z brand. Launch generated ₹1 crore in year one. https://moxiebeauty.in Foodstories — Gourmet Retail | 2022–2025 Defined brand identity, communication system, and packaging system. Contributed to store builds and helped convert the project into a retainer. https://www.instagram.com/foodstories_in/ Nester — Kitchen Appliance Brand | Dec 2024 – Mar 2025 Shifted category narrative from functional to exciting and personal; reimagined communication and visual language. https://nesterstore.com Boldcare — Sexual Wellness | Apr 2025 – Jul 2025 Contributed to phase-one rebranding through strategy-led design concepts.
Junior Creative Designer at Please See//, Sep 2022 - Sep 2024 · 2 yrs 1 mo, Mumbai, Maharashtra, India
User Interface and User Experience Design at CancerMitr, Jan 2022 - Apr 2022 · 4 mos, Mumbai, Maharashtra, India, - Saved travel and wait time for cancer patients by 60% by enforcing Human-Centered Design, backed by research, easy navigation, consistent design system and user testing. - Co-produced the web product from scratch with the founders and the development team. - Executed the project with 30+ prototyped UI screens.
Social Media Advertising for F&B Brands at The Open Slate by Radhika, Nov 2020 - Sep 2021 · 11 mos, Mumbai, Maharashtra, India, - Increased brand visibility by 3x over the course of 10 months by crafting branding collaterals based on brand vision, brand personality and its attributes. - Maximized brand loyalty and recall value by implementing consistency in quality and quantity as well as paying attention to unique seasonal yet relatable content.
