Headline

Senior Engineering Manager @ Refyne India | Business | People | Tech

About

With around 11 years of experience, I specialise in software design, people management, and engineering team leadership At Refyne India, I drive engineering efficiency and delivery optimisation by enhancing sprint predictability and reducing PR review times. My role includes leading cross-platform teams, mentoring team members, and implementing strategic processes to increase transparency and productivity. My career has spanned diverse industries, including fintech, agri-tech, and e-commerce, where I have contributed to scaling processes, managing teams, and streamlining operations. I am committed to empowering teams to achieve their goals through collaboration, clear communication, and innovative strategies that enhance overall efficiency.

Location

Bengaluru

AI stack

claude code

claude

gemini

geminicli

github copilot

lovable

Work experience

Senior Engineering Manager at Refyne India, Jun 2025 - Present · 1 yr 3 mos, Bengaluru, Karnataka, India, Directing a high-performing team of 10 engineers across web and mobile platforms, overseeing frontend architecture, delivery execution, and cross-functional collaboration while spearheading hiring and mentorship initiatives. Defined and owned the org-wide frontend engineering roadmap aligned with business priorities, providing leadership with visibility into delivery progress and technical investments. Established end-to-end performance observability across web and mobile platforms, tracking screen load time, and time to interact, to provide visibility into user experience bottlenecks and optimised p99 screen time to interact latency. Transformed mobile release cycle from ~7 days to ~15 minutes by integrating Shorebird for over-the-air update with near real-time production deployments. Led organization-wide VAPT execution, strengthening application information security posture and ensuring RBI compliance readiness for production environments. Reduced the product-to-development cycle time by ~90%, built a self-serve prototyping platform with drag-and-drop UI flows using existing design systems. Spearheaded migration from client to server side rendering, significantly improving SEO performance, FCP, and rendering efficiency across critical user journeys. Integrated AI-assisted engineering workflows utilizing LLM-based repository guidance, which improved developer reliability and minimized inaccurate code suggestions. Led Jira adoption across engineering teams to enhance sprint execution visibility, accountability, and cross-functional alignment.

Engineering Lead at 6thStreet.com, Oct 2022 - Jun 2025 · 2 yrs 9 mos, Gurugram, Haryana, India, Led web and mobile engineering initiatives with 16 internal and external developers for customer-facing platforms serving 7M+ users across web and app ecosystems. Architected promo code, optimized PDP & PLP and 1-hour delivery systems supporting real-time validations, SLA tracking, and order optimization. Built and scaled high-performance platforms using React, Next.js, and Flutter, focusing on customer discovery, checkout, retention, and fulfillment journeys. Developed a seller platform from scratch using Flutter, reducing operational report turnaround time from 24 hours to 15 minutes. Improved performance by 40% through rendering optimization, API orchestration, bundle optimization, and profiling techniques. Reduced API response times by over 50% through backend collaboration and optimized data-fetching strategies. Revamped CI/CD pipelines, reducing deployment times by 50% and enhancing release reliability. Introduced structured engineering practices, including HLD/LLDs and AI-assisted workflows, improving team productivity by 40%. Conducted 300+ code reviews and mentored engineers to elevate code quality and technical ownership across platforms.

Team Lead at DeHaat, Oct 2021 - Oct 2022 · 1 yr 1 mo, Gurugram, Haryana, India, • Led the development and delivery for the complete "Output" vertical, driving the digitization of the agricultural supply chain for fresh and dry commodities. Managed the full employee lifecycle for the team, from recruitment and mentorship to performance appraisals. • Managed a team of 15 professionals (9 front-end, 4 back-end, 2 QA) in building and maintaining three core products that streamlined operations for institutional clients, vendors, and internal teams. • Oversaw the development of a suite of applications, including a Marketplace for institutional clients, an Output Management App for our internal teams, and a Vendor App to help our vendors bid on requirements. • Drove project deliverables for the entire vertical, ensuring timely feature releases and a smooth product lifecycle.

Senior Software Engineer at DeHaat, May 2020 - Oct 2021 · 1 yr 6 mos, Gurugram, Haryana, India, • Led key technical initiatives from concept to production, focusing on developing proofs of concept for new innovations and guiding code and architecture reviews to maintain a high standard of quality. • Developed and launched multiple high-impact applications from scratch, driving the digitization of processes across the agritech sector. • Output Management System: An internal cross-platform app (web, Android, iOS) that streamlined order management for institutional buyers, empowering our sales managers. • Output Vendor App: A B2B platform (web, Android, iOS) that created a competitive bidding environment for vendors on DeHaat's requirements. • Output Marketplace: A B2C e-commerce platform built with React 17, Redux, and Python that served clients with daily commodity needs. • AIMS WebApp: A user permission-based application that automated the creation and approval of demand plans, significantly improving efficiency for sales and procurement teams. • Farmers WebApp: A social networking platform for farmers that provides localized news, weather updates, and a space for peer-to-peer support through multimedia posts. • Optimized application performance, resolved complex cross-browser compatibility issues, and implemented robust front-end and back-end development workflows to ensure code quality and maintainability.

Senior Engineer at Nagarro, May 2019 - May 2020 · 1 yr 1 mo, Gurgaon, Haryana, India, Developed and maintained enterprise-grade AEM CMS-integrated web platforms using HTML, CSS, and JavaScript, building responsive and reusable UI components optimized across desktop and mobile devices for global clients. Built an automated pricing notification and AI-powered order planning platform for a chemical industry client, including configurable admin workflows, responsive email templates, and chatbot capabilities, contributing to ~5% business revenue growth within 6 months.

Senior Software Engineer at Nouveau Labs, Dec 2018 - May 2019 · 6 mos, Bengaluru, Karnataka, India, Supported team expansion by onboarding new clients and developing user-facing dashboards and demonstrations for a telecommunications partner. Achieved a 95% reduction in manual intervention by establishing a development team from the ground up to create an AI-driven scheduling bot for a residential cleaning service.

Senior Software Engineer at OpenText, Oct 2017 - Dec 2018 · 1 y 2 mo, Hyderabad

Software Engineer at OpenText, Dec 2015 - Sep 2017 · 1 y 9 mo, Hyderabad

Software Engineering Intern at OpenText, Sep 2015 - Dec 2015 · 3 mo, Hyderabad

Education

Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering, B K Birla Institute of Engineering & Technology, Pilani

Profile highlights

The best product I’ve worked on…: Is delivering optimisation of lending journey funnel — increased monthly disbursement by 15%(~75cr)

What's hard for others but easy for me…: Is to managing people with rationality than emotions — Performance reviews by data then emotional instances.

what i've built with AI: Is cutting the design to dev by 70%, it takes 3 days for the team which used to take 10 days to deliver.

Public links

avinashsoni.com: https://www.avinashsoni.com/