Anurag Khandelwal profile photo 1 on Tal

Anurag Khandelwal

Head - Online Business at Blue Tea | Flipkart | MICA 2021-23 | Dainik Bhaskar Scholarship for Academic Excellence

Noida
Hiring

Copywriter

Blue Tea India

Blue Tea India logo

I'm hiring for Marketing. I am looking for a Copywriter to help build the voice of Blue Tea India as we scale our global herbal tea brand.

Noida

₹4–5 LPA

CTC

0–1 years

Exp

About Anurag

Blue Tea India
Jul 20242 yrs 3 mosPresent

Noida, Uttar Pradesh, India

Flipkart
Jan 20247 mosJul 2024

*Led PR for Flipkart’s recent wedding campaigns with influencers, MEME pages and publishing houses *Crafting a content playbook by analyzing the best content practices of leading companies in the industry, incorporating their insights into our long-term content strategy
Flipkart
Jun 20237 mosDec 2023

*Managed planning, pricing, and merchandising for Men's Fashion sell-side, achieving peak 28% effective discounting and optimizing 50,000 SKUs *Successfully controlled burn, maintaining the peak below 3% of GMV while driving incremental ROI in the combat portfolio *Led critical-hour tracking during Big Billion Days, rectified vendor anomalies, and increased transacting styles by 25% to boost collection-led sales via trend identification
Flipkart
Apr 20223 mosJun 2022

Bengaluru, Karnataka, India

*Developed an in-depth customer understanding by studying platforms & media consumption of a specific segment and created three key personas that make the most sense for the Brand's exponential adoption *Audited various interviews and found insights pivotal for the brand strategy project *Learned the technique of designing salient brand strategies and the science behind coming up with brand names and concept boards *Finalised the brand name of the platform and pushed concept boards for testing so that the Brand's attributes, tonality, and pillars could be confidently locked *Learned how virality can be decentralised to followers and used in various use cases *Virality driven GTM plan was suggested along with the engagement plan so that partner brands can leverage the massive reach of Flipkart's various digital assets *Worked with stakeholders across teams to ensure that the specifics of various plans are delivered smoothly *Designed Individual GTM plans for Twitter spaces and web communities *Onboarded an agency that has capabilities of managing web3 projects and managing long-term marketing plans *Explored opportunities with Google Web stories and how their untapped potential can benefit various verticals at Flipkart
HappyLocate
Feb 20182 y 5 moJul 2020

Bengaluru

Everything Marketing, Tech and Product

Education

MICA | The School of Ideas

PGDM, Marketing

MICA | The School of Ideas

20212 yrs2023
Galgotias university

Bachelor of Management Studies, Marketing/Marketing Management, General

Galgotias university

20133 yrs2016

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Anurag Khandelwal on Tal

Headline

Head - Online Business at Blue Tea | Flipkart | MICA 2021-23 | Dainik Bhaskar Scholarship for Academic Excellence

About

Grounded in experiences at Flipkart, HappyLocate, and enriched by learning at MICA Ahmedabad, I blend innovative marketing with strategic acumen to foster brand connections and growth. Passionate about crafting compelling narratives, I thrive on teamwork and continuous improvement. Let's connect and share stories, fostering professional growth and meaningful impacts together.

Location

Noida

Work experience

Head - Online Business at Blue Tea India, Jul 2024 - Present · 2 yrs 3 mos, Noida, Uttar Pradesh, India

Assistant Brand Manager Marketing at Flipkart, Jan 2024 - Jul 2024 · 7 mos, *Led PR for Flipkart’s recent wedding campaigns with influencers, MEME pages and publishing houses *Crafting a content playbook by analyzing the best content practices of leading companies in the industry, incorporating their insights into our long-term content strategy

Assistant Category Manager - Sell - Flipkart Lifestyle at Flipkart, Jun 2023 - Dec 2023 · 7 mos, *Managed planning, pricing, and merchandising for Men's Fashion sell-side, achieving peak 28% effective discounting and optimizing 50,000 SKUs *Successfully controlled burn, maintaining the peak below 3% of GMV while driving incremental ROI in the combat portfolio *Led critical-hour tracking during Big Billion Days, rectified vendor anomalies, and increased transacting styles by 25% to boost collection-led sales via trend identification

Flintern - Summer Internship Program at Flipkart, Apr 2022 - Jun 2022 · 3 mos, Bengaluru, Karnataka, India, *Developed an in-depth customer understanding by studying platforms & media consumption of a specific segment and created three key personas that make the most sense for the Brand's exponential adoption *Audited various interviews and found insights pivotal for the brand strategy project *Learned the technique of designing salient brand strategies and the science behind coming up with brand names and concept boards *Finalised the brand name of the platform and pushed concept boards for testing so that the Brand's attributes, tonality, and pillars could be confidently locked *Learned how virality can be decentralised to followers and used in various use cases *Virality driven GTM plan was suggested along with the engagement plan so that partner brands can leverage the massive reach of Flipkart's various digital assets *Worked with stakeholders across teams to ensure that the specifics of various plans are delivered smoothly *Designed Individual GTM plans for Twitter spaces and web communities *Onboarded an agency that has capabilities of managing web3 projects and managing long-term marketing plans *Explored opportunities with Google Web stories and how their untapped potential can benefit various verticals at Flipkart

Senior Manager at HappyLocate, Feb 2018 - Jul 2020 · 2 y 5 mo, Bengaluru, Everything Marketing, Tech and Product

Education

PGDM, Marketing, MICA | The School of Ideas

Bachelor of Management Studies, Marketing/Marketing Management, General, Galgotias university