Ananya Bhatnagar profile photo 1 on Tal

Ananya Bhatnagar

Homerun | Ex-Groww

Bengaluru
Hiring

Copy Lead

HomeRun

HomeRun logo

I'm hiring for Marketing. I am looking for a Copy Lead to own brand storytelling and conversion-focused copy at HomeRun.

Bengaluru

₹25–28 LPA

CTC

7–11 years

Exp

About Ananya

HomeRun
Oct 20261 moPresent

Bengaluru, Karnataka, India

Groww
Apr 20267 mosPresent

Groww
Apr 20251 yr 1 moApr 2026

- Led national brand campaigns driving top-of-funnel awareness and platform consideration. - Driving high-visibility offline campaigns to strengthen Groww’s physical brand presence across key markets. - Leading region-specific growth projects, identifying behavioural nuances and crafting targeted playbooks - Overseeing a major content initiative: a book on India’s mindset shift toward money - Worked closely with leadership on company’s IPO-readiness and brand consistency across national touchpoints.
Groww
Jul 20231 yr 10 mosApr 2025

Bengaluru, Karnataka, India

- Redefined the brand’s vision, values architecture and commandments by in-depth qualitative consumer research I conducted. This research helped identify different brand routes aimed at bringing change to the brand at all touchpoints. - Evangelized the new values and commandments through multiple workshops across product, design, support, and marketing teams. - Created briefs with directional spaces and launched a brand film "Life Me Groww Karo" campaign during IPL 2024 on TV and CTV. Provided creative support for the World Cup 2024. - Managed creative ideation and adaptations of existing brand films and assets for TV and CTV for both online and offline sponsors of the Asia Cup 2023. Also, drafted creative concepts for the brand film for the Groww Pay launch. - Oversaw the writing, launch and sales of Groww's book "Discovering India from the Eyes of Groww"
Toastmasters International
Nov 20221 moNov 2022

Bengaluru, Karnataka, India

FrontRow
Jul 20218 mosFeb 2022

Bengaluru, Karnataka, India

- Generated M-O-M leads and purchases through organic marketing, driving traffic to the business with the help of an 8-member team. - Launched 4 celebrity courses digitally and managed post-launch celebrity M-O-M engagement. - Managed social media, gaining significant additional reach in 4 months: Instagram (40K+), YouTube (88K+), and LinkedIn (10K+). - Conducted multiple influencer marketing campaigns to experiment to drive purchases/leads.
Groww, India
Aug 20201 yrJul 2021

Bengaluru, Karnataka, India

- Launched Groww Plus(then Kickstart) an initiative to make India’s students investment-ready. Single-handedly, conducted than 300+ colleges. 10000+ attendees, students in live sessions, 100+ live sessions, within 5 months. - Worked closely with the compliance team to develop compliance procedures for marketing initiatives. - Completed in-depth analysis of user behaviour based on trends, surveys, and user interactions, and translated data into actionable insights. Also performed competitor analysis to identify and track key business metrics for all marketing fronts.
Groww, India
Sep 201911 mosJul 2020

Greater Bengaluru Area

- Partnered with 1,000+ influencers, leading to a 40% spike in organic acquisition in this term. - Achieved first 70K follower growth on the Instagram handle & on Quora built a community of 100K members through blog articles, creatives, and other content within 5 months. - Collaborated with growth, business, and product teams throughout the development and implementation of the GTM strategy for products such as stocks, digital gold, and IPOs. - Partnered with over 250 affiliates, providing reports, dashboards, and metrics to monitor performance. Conducted experiments with various affiliate programs to scale further.

Education

rajasthan technical university

Bachelor of Technology, Computer Science

rajasthan technical university

20154 yrs2019

Senior Secondary

MDS Senior Secondary School

20132 yrs2015

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Headline

Homerun | Ex-Groww

About

Telling brand stories at : https://www.instagram.com/ananyabhatnagar05/

Location

Bengaluru

Work experience

Head of Brand at HomeRun, Oct 2026 - Present · 1 mo, Bengaluru, Karnataka, India

Senior Brand Manager 2 at Groww, Apr 2026 - Present · 7 mos

Senior Brand Manager at Groww, Apr 2025 - Apr 2026 · 1 yr 1 mo, - Led national brand campaigns driving top-of-funnel awareness and platform consideration. - Driving high-visibility offline campaigns to strengthen Groww’s physical brand presence across key markets. - Leading region-specific growth projects, identifying behavioural nuances and crafting targeted playbooks - Overseeing a major content initiative: a book on India’s mindset shift toward money - Worked closely with leadership on company’s IPO-readiness and brand consistency across national touchpoints.

Manager II at Groww, Jul 2023 - Apr 2025 · 1 yr 10 mos, Bengaluru, Karnataka, India, - Redefined the brand’s vision, values architecture and commandments by in-depth qualitative consumer research I conducted. This research helped identify different brand routes aimed at bringing change to the brand at all touchpoints. - Evangelized the new values and commandments through multiple workshops across product, design, support, and marketing teams. - Created briefs with directional spaces and launched a brand film "Life Me Groww Karo" campaign during IPL 2024 on TV and CTV. Provided creative support for the World Cup 2024. - Managed creative ideation and adaptations of existing brand films and assets for TV and CTV for both online and offline sponsors of the Asia Cup 2023. Also, drafted creative concepts for the brand film for the Groww Pay launch. - Oversaw the writing, launch and sales of Groww's book "Discovering India from the Eyes of Groww"

Founded Greenage Toastmasters Club at Toastmasters International, Nov 2022 - Nov 2022 · 1 mo, Bengaluru, Karnataka, India

Marketing Manager at FrontRow, Jul 2021 - Feb 2022 · 8 mos, Bengaluru, Karnataka, India, - Generated M-O-M leads and purchases through organic marketing, driving traffic to the business with the help of an 8-member team. - Launched 4 celebrity courses digitally and managed post-launch celebrity M-O-M engagement. - Managed social media, gaining significant additional reach in 4 months: Instagram (40K+), YouTube (88K+), and LinkedIn (10K+). - Conducted multiple influencer marketing campaigns to experiment to drive purchases/leads.

Assistant Growth Manager at Groww, India, Aug 2020 - Jul 2021 · 1 yr, Bengaluru, Karnataka, India, - Launched Groww Plus(then Kickstart) an initiative to make India’s students investment-ready. Single-handedly, conducted than 300+ colleges. 10000+ attendees, students in live sessions, 100+ live sessions, within 5 months. - Worked closely with the compliance team to develop compliance procedures for marketing initiatives. - Completed in-depth analysis of user behaviour based on trends, surveys, and user interactions, and translated data into actionable insights. Also performed competitor analysis to identify and track key business metrics for all marketing fronts.

Marketing Associate at Groww, India, Sep 2019 - Jul 2020 · 11 mos, Greater Bengaluru Area, - Partnered with 1,000+ influencers, leading to a 40% spike in organic acquisition in this term. - Achieved first 70K follower growth on the Instagram handle & on Quora built a community of 100K members through blog articles, creatives, and other content within 5 months. - Collaborated with growth, business, and product teams throughout the development and implementation of the GTM strategy for products such as stocks, digital gold, and IPOs. - Partnered with over 250 affiliates, providing reports, dashboards, and metrics to monitor performance. Conducted experiments with various affiliate programs to scale further.

Education

Bachelor of Technology, Computer Science, rajasthan technical university

Senior Secondary, MDS Senior Secondary School