Aman Payal profile photo 1 on Tal

Aman Payal

Senior Manager- Graphic Design @ Alike

Gurugram
Hiring

Platform Strategy Manager – Instagram

Alike

Alike logo

I'm hiring for Marketing. I am looking for a Platform Strategy Manager – Instagram to own our content growth and creator engagement strategy at Alike.

Bengaluru

₹10–12 LPA

CTC

3–4 years

Exp

About Aman

Alike
May 20251 yr 6 mosPresent

Gurugram, Haryana, India

Publicis Sapient
Jul 20231 yr 11 mosMay 2025

Gurugram, Haryana, India

I AM HERE: Created visuals for a cross-functional campaign integrated with PRIDE Month, AMA, and RISE, with a hero video featured in external campaigns. HOWathon: Developed a cohesive mood board for all assets, driving a 67% increase in participation (90 to 150 teams) and aligning designs with audience preferences. Leaders & Latte: Designed branding and assets for leadership engagement, fostering informal leader-employee interactions. Designed on-ground branding and decks for Ask Me Anything sessions in Q3 and Q4, incorporating I AM HERE themes and boosting hybrid participation in Q4. Created targeted assets like certificates, cheques, and trophies, strengthening GCC engagement efforts. Collaborated with marketing and sales teams to align creative outputs with client acquisition goals.
Self Employed
Mar 20221 yr 4 mosJun 2023

Noida, Uttar Pradesh, India

Ogilvy: Designed comprehensive social media collateral for the launch of Memu Aagamu (feat. Armaan Malik, Allu Arjun, and K-pop band TRI.BE) for Coke Studio India, targeting the Telangana audience. Produced YouTube thumbnails, social media posts, and video edits. Result: Campaign amassed 99M views. Schbang (Zoomcar): Developed performance marketing ads for Zoomcar’s New Year campaign, featuring ₹49/hour bookings. Created 6 static ads and 1 video ad with high-level photo manipulation for audience engagement. Dentsu Webchutney: Designed both print and digital ads for clients like Levi’s, Tanishq, and Hershey, enhancing brand presence through visually engaging ad formats. 82.5 Communications: Collaborated for 6 months on social media concepts for ACC Limited and ABP News, integrating brand USPs with current trends. Produced tropical social posts with motion graphics. EV Bazaar: Led social media branding initiatives, creating engaging social media creatives, reels, and YouTube thumbnails to establish a strong online presence. Sugar.fit: Designed workshop creatives and print media (banners, standees, flyers, tickets) for community events, increasing workshop enrollment by 30%, and supporting their expansion into offline events.
Leverage Edu
Dec 20201 yr 3 mosFeb 2022

Delhi, India

Promoted to lead social media content creation, focusing on organic growth and engagement. Leveraged design skills in Adobe Creative Suite to produce visually compelling Reels and moment-driven content, aligning with Instagram's newly introduced Reels feature. Created trend-based and tropical content to position Leverage Edu as a top study-abroad platform, resulting in a significant follower increase from 10-13K to 70K on Instagram and broader engagement across social platforms.
Leverage Edu
Oct 20191 yr 3 mosDec 2020

Greater Delhi Area

Developed creative advertising content for various media including social media posts, performance marketing creatives along with TV Ads and delivering printables while ensuring maximum brand awareness of target audience/ market.
EazyDiner
Jun 20195 mosOct 2019

Gurugram, Haryana, India

Co-ordinated with the marketing team for visual conceptualization & creation of content like social media posts, emailers, flyers, GIF animations, and performance marketing creatives for various marketing campaigns including EatOut 2.0 & The Great Buffet Festival.

Education

ABES Engineering College

Bachelor of Technology, Computer Science and Engineering

ABES Engineering College

20154 yrs2019

12th Boards, PCM Field Of Study Science with Mathematics

Modern School, Sector-11 Noida

200213 yrs2015

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Aman Payal on Tal

Headline

Senior Manager- Graphic Design @ Alike

About

Experienced Social Media and Brand Graphic Designer with 6+ years of expertise in creating compelling visual content that enhances brand identity and engages audiences. Proficient in Adobe Creative Suite (After Effects, Illustrator, Photoshop), specializing in social media, motion graphics, and brand-focused campaigns. A dedicated problem-solver with a track record in elevating brands across digital platforms.

Location

Gurugram

Work experience

Senior Manager- Graphic Design at Alike, May 2025 - Present · 1 yr 6 mos, Gurugram, Haryana, India

Junior Art Director L2 at Publicis Sapient, Jul 2023 - May 2025 · 1 yr 11 mos, Gurugram, Haryana, India, I AM HERE: Created visuals for a cross-functional campaign integrated with PRIDE Month, AMA, and RISE, with a hero video featured in external campaigns. HOWathon: Developed a cohesive mood board for all assets, driving a 67% increase in participation (90 to 150 teams) and aligning designs with audience preferences. Leaders & Latte: Designed branding and assets for leadership engagement, fostering informal leader-employee interactions. Designed on-ground branding and decks for Ask Me Anything sessions in Q3 and Q4, incorporating I AM HERE themes and boosting hybrid participation in Q4. Created targeted assets like certificates, cheques, and trophies, strengthening GCC engagement efforts. Collaborated with marketing and sales teams to align creative outputs with client acquisition goals.

Freelance Graphic Designer at Self Employed, Mar 2022 - Jun 2023 · 1 yr 4 mos, Noida, Uttar Pradesh, India, Ogilvy: Designed comprehensive social media collateral for the launch of Memu Aagamu (feat. Armaan Malik, Allu Arjun, and K-pop band TRI.BE) for Coke Studio India, targeting the Telangana audience. Produced YouTube thumbnails, social media posts, and video edits. Result: Campaign amassed 99M views. Schbang (Zoomcar): Developed performance marketing ads for Zoomcar’s New Year campaign, featuring ₹49/hour bookings. Created 6 static ads and 1 video ad with high-level photo manipulation for audience engagement. Dentsu Webchutney: Designed both print and digital ads for clients like Levi’s, Tanishq, and Hershey, enhancing brand presence through visually engaging ad formats. 82.5 Communications: Collaborated for 6 months on social media concepts for ACC Limited and ABP News, integrating brand USPs with current trends. Produced tropical social posts with motion graphics. EV Bazaar: Led social media branding initiatives, creating engaging social media creatives, reels, and YouTube thumbnails to establish a strong online presence. Sugar.fit: Designed workshop creatives and print media (banners, standees, flyers, tickets) for community events, increasing workshop enrollment by 30%, and supporting their expansion into offline events.

Senior Visual Designer at Leverage Edu, Dec 2020 - Feb 2022 · 1 yr 3 mos, Delhi, India, Promoted to lead social media content creation, focusing on organic growth and engagement. Leveraged design skills in Adobe Creative Suite to produce visually compelling Reels and moment-driven content, aligning with Instagram's newly introduced Reels feature. Created trend-based and tropical content to position Leverage Edu as a top study-abroad platform, resulting in a significant follower increase from 10-13K to 70K on Instagram and broader engagement across social platforms.

Visual Designer at Leverage Edu, Oct 2019 - Dec 2020 · 1 yr 3 mos, Greater Delhi Area, Developed creative advertising content for various media including social media posts, performance marketing creatives along with TV Ads and delivering printables while ensuring maximum brand awareness of target audience/ market.

Visualizer at EazyDiner, Jun 2019 - Oct 2019 · 5 mos, Gurugram, Haryana, India, Co-ordinated with the marketing team for visual conceptualization & creation of content like social media posts, emailers, flyers, GIF animations, and performance marketing creatives for various marketing campaigns including EatOut 2.0 & The Great Buffet Festival.

Education

Bachelor of Technology, Computer Science and Engineering, ABES Engineering College

12th Boards, PCM Field Of Study Science with Mathematics, Modern School, Sector-11 Noida