Headline

Design Leader, Swish

About

Building a high-velocity design team that ships fast, thinks in systems, and values craft at Swish. I believe product and brand is one experiential system. Craft isn’t optional anymore — it drives clarity, trust, and growth. Previously worked with teams at Zepto and Aspora, and collaborated with Meta, Google, Amazon, Škoda, PSG, Bumble, Ferrero, and Government of India.

Location

Bengaluru

AI stack

claude code

midjourney

notion

ChatGPT Images

Granola

Supabase

Work experience

Head of Design & Experience at Swish, Feb 2025 - Present · 1 y 7 mo, Bengaluru, Karnataka, India, Building and owning the central Design function from the ground up across — Product, Brand, Packaging, Fulfilment and Studio. Mentoring a team of 13, setting design strategy, standards, and culture across the org.

Design Lead, Ads & Monetization at Zepto, Aug 2024 - Feb 2025 · 6 mo, Bengaluru, Karnataka, India

Founding Lead Designer, Product & Brand at Aspora, Feb 2023 - Aug 2024 · 1 y 6 mo, Bengaluru

Brand, Product & Motion Designer at Early Design Career (3 companies), Apr 2019 - Dec 2022 · 3 y 8 mo, India, Led end-to-end identities for design execution for consumer, tech, and digital government campaigns, product interfaces, motion systems, and brand systems. Owned concept development, art direction, visual assets, performance marketing, and offline direction, with cross-channel rollout across web, social, and more. Collaborated closely with product managers, copywriters, strategists, and founders to translate business objectives into design, motion, scalable visual systems, and high-impact creative. Delivered integrated experiences spanning graphics, campaign branding, packaging visuals, UI, and performance marketing creatives. Worked with // Netflix, Meta, Toyota, Qualcomm, PSG, Government of India & more.

Education

Bachelor of Business Administration - BBA (Dropped out), Tourism and Travel Services Management, amity University

ISC, Commerce, Mangalam Vidya Niketan

Public links

github: https://github.com/mazestation

mazestation.substack.com: https://mazestation.substack.com/