Headline

Building AI First Products | Cars24, Zomato, TATA 1mg |GTM, B2B SAAS, User funnel

About

₹400Cr+ GMV. 40% CAC reduction. 9 years of building things that actually work. I build products that move business metrics, not just ship features. Currently at ShopDeck, building AI-first product experiences for D2C brands. Before this, 6.5 years at Cars24 owning the entire top of funnel from traffic to conversion to reducing CAC. What I've shipped: → Top-of-funnel product for a ₹400Cr+ GMV/month business | 40% CAC reduction through funnel experimentation and cross-channel optimisation → 0→1 value-added services (warranty, insurance, challan check) generating ₹5Cr+/month in new revenue → Home Inspection : Launched and scaled to 2X target business volume → Dealer onboarding TAT: 1 week → 1 day | Grievance tickets: 12K → 6K/month I started in analytics at Zomato and 1mg, so I default to data before opinions. I care about P&L impact, sharp product reasoning, and building things users actually want. Currently obsessed with: Agentic AI workflows | 0→1 AI product design | B2B SaaS Let's connect if you're building something interesting in AI or growth

Location

Greater Delhi Area

Work experience

Building AI Products at ShopDeck, Aug 2025 - Present · 1 yr 2 mos, Bengaluru, Karnataka, India, Building AI first product experiences for D2C owners

Associate Director - Product Management at CARS24, Apr 2024 - Aug 2025 · 1 yr 5 mos, • Leading seller business growth by managing the entire top-of-funnel, from traffic generation to conversion. • Achieved a significant reduction in marketing CAC through enhanced targeting and cross-channel optimization. • Built and led a hybrid team of 11+, including performance marketers and product managers and analytics.

Senior General Manager - Product Management at CARS24, Apr 2022 - Mar 2024 · 2 yrs, • Expanded product scope to include SEO-led growth and launching VAS, boosting traffic and revenue. • Launched services like Challan and Vehicle details check, enhancing organic traffic. • Introduced value-added service upsells post-lead submission, increasing revenue per lead. • Mentored Product Managers, establishing structured review systems for improved execution.

Senior Product Manager at CARS24, Nov 2020 - Mar 2022 · 1 yr 5 mos, • Owned the core seller funnel and consumer journey, driving conversion rate optimization initiatives along with team of 1 APM and 1 product analyst. • Launched and scaled home inspection services, achieving a remarkable 2X growth in business. • Developed an assisted journey that significantly enhanced overall funnel performance. • Integrated call center systems and WhatsApp flows, increasing assisted conversions and customer engagement.

Product Analytics Manager at 1mg, Nov 2017 - Mar 2019 · 1 yr 5 mos, Gurugram, Haryana, India, Worked on different problem statements like user acquisition, funnnel conversion and user retention. Primarily focused on enhancing overall user journey across all business verticals (pharmacy, labs and e-consultations) and improve the overall product experience and conversion.

Product Analyst at Zomato, Jun 2015 - Nov 2017 · 2 yrs 6 mos, Gurugram, Haryana, India, 1) Analysed user funnels and drived product KPI. 2) Hypothesis building and running A/B experiments. 3) Analysed impact of marketing communications via different channels to improve open rates and CTRs. 4) Data based recommendations for product and user communication improvements. 5) Analysis to determine the right network for business launch across different countries (India, UAE, Australia, Jakarta, Philippines)

Education

Bachelor of Technology - BTech, Computer science engineering, rajasthan technical university

Senior secondary, Science, Birla School ,Pilani