Headline

Building Rovia. Early teams @Aspora, BrightMoney

About

10+ years of experience around digital advertising and Fintech. Built 2 startups from early teams to million+ customers (Aspora and Bright Money). Built Growth functions from scratch. Managed over $100mn in advertising budgets till now, on paid social and programmatic. Beyond work, I enjoy networking and mentoring young growth professionals. I'm reachable at hi@jainaayush.in.

Location

Bengaluru

Work experience

Growth Marketer at Rovia, Jun 2025 - Present · 1 yr 4 mos, Bangalore / San Francisco, Over 5500 Techies have decided to diversify over $125mn+ USD with Rovia (numbers as of August 2026) Rovia is built for a niche - RSU-earning audience. Employees of Google, Microsoft, Salesforce, and other US tech companies earn a significant portion of their annual compensation in the form of US equity in a traditional stock plan account that restricts this wealth to sales only. We are building for this gap - undermanaged US wealth that is often concentrated in employer stocks. With Rovia, you can diversify globally, make tax-smart decisions, and reduce exposure to estate tax - all in one app

Growth and Product | Founding Team at Vance (YC W22), Sep 2022 - May 2025 · 2 yrs 9 mos, Bengaluru, Karnataka, India, Built a global neobank from the ground up. Started when we were a team of fewer than 10. Led multiple functions: Customer Experience, Growth, Marketing, and User Onboarding. Built multiple products as well as their GTM across UK, UAE, and US markets: remittances (inward to India), NRI Banking, Mutual Fund investments, Tax filing, Home Loans, etc. Achievements - - Raised $93mn from Greylock Partners, Sequoia Capital, Hummingbird Ventures; Aspora was last valued at $500mn+ - Revenue increased to $40mn ARR within 3 years of launch. (Over $4bn in annualized remittances to India) - 1 million+ NRI customers onboarded across the US, UK, and UAE (largest NRI app and most funded startup in this space) Aspora's vision is to be a fintech for expats, global travellers, freelancers, and many more ...global customers For connects/discussions, reach me at aspora@jainaayush.in

Head of Marketing + Growth at Bright Money, Jul 2021 - Aug 2022 · 1 yr 2 mos, San Francisco Bay Area, Responsible for all marketing initiatives at Bright. Mentoring or directly managing a team of 25: Growth, Marketing, Design Directly reporting to the CEO. Led new initiative projects - - Brand (Creative Strategy) - Non Paid Acquisition/ Organic Marketing (Social, SEO) - Leading CTV, Influencer Partnerships, PR functions

Lead - Growth and Product Marketing at Bright Money, Feb 2020 - Jun 2021 · 1 yr 5 mos, Greater Bengaluru Area, Actively contributing and enjoying the building of the best company in the US Financial space. Early joiner, having played multiple project hats over time - advertising, content, design, customer communications (retargeting and retention), website development, analytics, community, onboarding, branding - you name it! Key projects: - Performance marketing (managing Facebook ads, Google Ads, Apple search ads) - funnel management, attribution measurement, planning budgets, content, and design. (Appsflyer, HubSpot) - Managing creative and design teams in India working on ads as well as in-house collaterals. (Adobe XD, Figma, Canva, InVideo) - Metrics-driven growth analytics - working with product teams to enhance customer onboarding. (Metabase, Mixpanel, Amplitude) - Set up Retargeting function and customer communications for prospecting users. (Clevertap, MoEngage) - Set up of website / blog/ content departments. Set up of landing pages for web onboarding. (Webflow, Instapage) - Set up of Branding initiatives (narrative, assets, designs, pitch) - Engaging and working with all stakeholders for marketing, advertising, partnerships with Bright. Bright Money is a customer-obsessed company that aims to provide an exceptional experience and solve real challenges in the financial lives of our customers. This is a work in progress, and we ask for your feedback in order to be great in everything we do. Reach out to me directly if you have an idea you would like to pick my brain with, at aayush@brightmoney.co

Academic Support Volunteer at Make A Difference, Aug 2019 - Sep 2024 · 5 yrs 2 mos, Greater Bengaluru Area, I love to spend my weekend with young brains. I teach English/Math every weekend to a group of differently-abled students in Bangalore (and learn from them). Grateful to Make A Difference for the opportunity provided to step up and be able to contribute in making a real difference.

Senior Analyst - Programmatic Buying at InMobi, Jan 2019 - Jan 2020 · 1 yr 1 mo, Greater Bengaluru Area, - Pioneer member of the Programmatic Media Buying team for the clients based in NA + EU ROBs. - Managed a portfolio targeting $25mn+/annum revenue run on programmatic - demand side of InMobi. - Managed key US accounts (Starbucks, Facebook, Amazon, Twitter, Snapchat, LinkedIn) and their end-to-end programmatic strategy and demand-side delivery across InMobi DSP and White-label DSP partners. - Travelled overseas for client meetings, strengthening InMobi relations with its white-label DSP clients and also to find ad-tech opportunities for InMobi around the world.

Analyst - Programmatic Buying Unit at InMobi, Aug 2018 - Dec 2018 · 5 mos, Bengaluru, Karnataka, India, - Pioneer member of the Programmatic Business Unit in InMobi. - Worked with the Programmatic Media Buying team for NA+LATAM+EU+ANZ ROBs.

Campaign Manager (Performance Delivery) at InMobi, Dec 2017 - Jul 2018 · 8 mos, Bengaluru, Karnataka, India, Worked as a part of the Global Performance Delivery team at InMobi - for Europe region! Managed $5mn/annum revenue for 10+ accounts for EU gaming advertisers on network & programmatic channels, optimizing for performance objectives & KPIs (maximizing GMV and conversions).

Program Manager – Founders Office (Product & Growth) at YourStory Media, Dec 2016 - Sep 2017 · 9 mo, Bangalore

Education

GrowthX®

Bachelor of Technology - BTech, Electronics and Instrumentation Engineering, Vellore Institute of Technology