Headline

Performance Marketing | Scaling D2C & F&B Brands | Meta & Google Ads | Growth Strategy & Automation

About

Hey! I’m Ayushi. I’m drawn to problems that look fine on the surface but break under scrutiny. On paper, things often appear to be working : traffic is coming in, numbers are moving, teams are busy. I usually get involved when the question shifts from “Is this happening?” to “Why is this happening, and will it hold?” I work with performance and growth, but my real skill is diagnosis. I like tracing outcomes backwards, from revenue to decisions, from decisions to systems, and from systems to the small frictions everyone learns to ignore. That’s where compounding is either quietly built or quietly lost. I’m most effective in moments that don’t come with clear instructions. When there’s data but no narrative. When ownership is diffused. When execution exists but direction doesn’t. I tend to step in, create clarity, and then move quickly once the path is obvious. How I operate is simple: high ownership, focused intensity, and very little tolerance for inefficiency. I don’t need constant alignment or follow-ups. Give me something important, and I’ll treat it like my own with speed, care, and an eye on what breaks at scale. I care deeply about how things are built, not just whether they work. Structure, clarity, and taste aren’t aesthetics to me, they shape behavior and determine whether systems survive pressure. I’m not interested in trends, optics, or noise. I’m interested in work that compounds quietly and in being trusted with problems where the cost of getting it wrong is real. If that’s the kind of work you value, we’ll likely work well together.

Location

Mumbai

AI stack

antigravity

opencode

Work experience

Digital Marketing Manager at Rafiki Marketing, Mar 2024 - Present · 2 yrs 6 mos, Mumbai, Maharashtra, India, At Rafiki Marketing Agency, I lead growth strategy and campaign execution for brands such as Baskin Robbins, Bastian Hospitality, Easyrugs (Shark Tank Brand), House of Maroha, Prabhudas Liladhar, The HVN (London), Energeia, Origem, among others. - Planned and executed 100+ Meta and Google ad campaigns focused on acquisition, retention, and awareness. - Consistently delivered 10–30% month-on-month improvement in key metrics like ROAS, CTR, and cost per sale. - Built automated reporting dashboards on Data Studio and streamlined analysis using Google Tag Manager, Analytics, and heatmaps, improving reporting efficiency by 40%. - Designed data-led campaign structures and audience strategies that directly contributed to revenue growth across clients. - Collaborated on creative testing frameworks that improved ad engagement and brand recall.

Performance Marketing Manager at Blockwiz, Nov 2022 - Feb 2024 · 1 yr 4 mos, Ontario, Canada

Data Analyst at Blockwiz, Jun 2022 - Nov 2022 · 6 mos

Sr. Specialist Community at Curefit - house of cult, Feb 2022 - May 2022 · 4 mos, Bengaluru, Karnataka, India, - Drove the strategy and execution of Digital Marketing plans (google + facebook) for the At-home business of the fitness services fitness vertical. - Worked with other teams (product, brand) to drive product and creative efficiencies, also worked with the tech team and the central analytics to conceptualize and formulate better data view & cohorts which have actionability for the category.

Product Specialist at BYJU'S, Jan 2020 - Mar 2021 · 1 yr 3 mos, Bengaluru, Karnataka, India, - Took complete ownership of post-sales lifecycle management; Coordinated and resolved customer Issues in collaboration with cross functional teams. - Encouraged product adoption, drove engagement and motivated the customer to achieve effective learning outcomes. - Handled high priority cases and prime clients. - Owned and resolved social media escalations by governing strong processes to fix the gaps. Solved day-to-day product related queries and tech-support issues by following the defined SOP’s.

Product Evangelist at COVIAM, Aug 2019 - Jan 2020 · 6 mos, Greater Bengaluru Area, - Improved the organic traffic to the website by 189% and Executed engagement-driven Marketing Campaigns which improved the visibility of the brand by 145% in a span of 6 months. - Improved the Global Ranking of peopleHum.com from 2,45,660 to 31,000 - Generated 110/day (on avg) quality leads for the Sales team through Email Marketing Campaign, managed databases on freshsales. - Developed the Product Literature- Onboarding guide, Userguide, FAQs etc for the user-friendly onboarding process

Education

Bachelor of Technology - BTech, Computer Science, SRM IST Chennai