Headline

Design @ FYERS | 0→1 Products | Design Systems

About

📧 Email: ayushiprakash03@gmail.com Engineer-turned-designer with 4+ years of experience. I make complex things feel simple. Most of my work has been in fintech, in dense, high-stakes trading workflows where clarity can make or break a decision. I started as an SDE, but realised pretty early that design was where I wanted to be. Having an engineering background still shapes how I think about systems and collaborate with developers. At FYERS, I've spent the last two and a half years leading design for Options and Automations, building the company's first scalable design system, and taking products from zero to one. I also mentor junior designers and care a lot about raising the bar on craft, not just shipping. Outside work, I've gotten into running recently and reading mostly fiction. And fun fact: I'm a black belt in karate. Open to interesting conversations. DMs are open.

Location

Greater Bengaluru Area

AI stack

antigravity

claude code

claude

cursor

gemini

replit

Work experience

Lead Product Designer at FYERS, Apr 2026 - Present · 5 mos, Bengaluru, ✦ Leading the Options and Automations verticals, designing consumer fintech tools for 8L+ daily active traders.

Senior Product Designer 2 at FYERS, Apr 2025 - Apr 2026 · 1 yr 1 mo, Bengaluru, ✦ Owned end-to-end product design for Automate, driving measurable adoption growth: completed automations scaled from 1.3K to 18.3K, active strategies from 200 to ~1200, and increasing order conversions by nearly 3x. ✦ Contributed to Option Chain growth through design enhancements, with DAU growing from 22.7K to 30.6K, conversion improving from 21.45% to ~30.71%, and orders initiated doubling from 5.5L to 11.1L. ✦ Worked on FDSG enhancements and governance, strengthening the design system with updated colour semantics, accessibility compliance, refined core components, and 90%+ FDSG compliance across projects. ✦ Improved core trading journeys across web and mobile, covering Order Window, Orders & Portfolio, navigation, and key trading modules during FDSG 2.1. ✦ Led cross-team mentorship and design reviews across multiple modules, helping peers ship with higher confidence and fewer revisions.

Senior UX Designer 1 at FYERS, Mar 2024 - Mar 2025 · 1 yr 1 mo, Bengaluru, Karnataka, India, ✦ Played a key role in establishing and scaling the FYERS Design System (FDSG) - introducing 25+ reusable components, design tokens, platform-specific theming, and setting multiple usage guidelines, while collaborating closely with teams to ensure successful adoption across various modules. ✦ Led the end-to-end design of the Option Scalper Terminal, contributing to 2.5L+ successful orders, 1,000+ daily users, 8,000+ daily successful orders, and an average session time of 9+ minutes. ✦ Designed the Option Chain for web and mobile platforms, enhancing usability, responsiveness, and reusability across modules through a scalable, component-driven approach. ✦ Reduced design time by 66% by identifying redundant patterns and replacing them with reusable system-driven components. ✦ Contributed to team growth by conducting 8+ interviews as part of the hiring process and mentored the team by sharing Figma best practices and scalable design workflows.

Designer in Residence at 10kdesigners, Jun 2023 - Sep 2023 · 4 mos

Product Designer at 100xp Inc., Feb 2023 - Mar 2024 · 1 yr 2 mos, United States, ✦ Led the end-to-end design of the PaW marketplace, implementing a responsive interface and ensuring a unified design system across the product. ✦ Owned the entire design process and established the brand identity for AzAPP, an enterprise app that tracks carbon footprints during commutes.

Software Development Intern at Bajaj Finserv Health, Jan 2022 - Jun 2022 · 6 mos, Pune, Maharashtra, India, Worked on the doctor-facing mobile app DRx Mobile using React Native, contributing to core feature development and performance improvements: ✦ Designed a tour guide and entry icon for the EMR screen to improve feature discoverability. ✦ Enabled drag-and-drop customization of EMR fields and visibility controls for personalized consultation workflows. ✦ Revamped the Doctor Profile UI for better usability and feedback across actions. ✦ Refactored the EMR module to improve readability, modularity, and maintainability. ✦ Resolved 250+ code duplications and addressed code smells using SonarQube. ✦ Added accessibility IDs across key screens to support automated testing.

Product Designer at Gif Games, Oct 2021 - Feb 2023 · 1 yr 5 mos, Remote, ✦ Led the design for Tezotopia Webapp, a real-time NFT strategy game on Tezos. This included introducing new features, revamping existing user flows, and setting up a foundational design system. ✦ Single-handedly planned and designed Signaverse, an NFT marketplace, creating a design system and developer-friendly components. ✦ Unified the end-to-end web and mobile interface, and collaborated with the dev team for efficient dev handoff to ensure visual consistency throughout the ecosystem.

Education

Bachelor of Technology, Electronic and Communications Engineering Technology, SRM IST Chennai

Intermediate, St. Karen's High School

Public links

ayushiprakash.com: https://ayushiprakash.com/