Headline

Research & Product Strategy@1990 Labs | Turning User Insights into Business Impact

About

I help companies make smarter product decisions by connecting deep user understanding with business strategy. At 1990 Research Labs, I lead research and product strategy initiatives that help teams move from assumptions to evidence-based decisions. What makes my approach different: I spent 3+ years in Business operations at NoBroker, where I saw how the best product decisions happen at the intersection of user needs, business viability, and operational reality. I don't just deliver research insights - I help translate them into strategies that teams can actually execute. My work combines: -Strategic research that uncovers unmet needs and market opportunities -Product strategy that balances user value with business objectives

Location

Bengaluru

AI stack

claude code

claude

lovable

notebooklm

notion

Granola

Work experience

UX Research and Product Strategy at 1990 Research Labs, Nov 2025 - Aug 2026 · 9 mo, Bengaluru, Leading research and product strategy engagements that help companies identify opportunities, validate direction, and build products that create market impact

UX Researcher at Exotel, Jan 2025 - Jul 2025 · 7 mos, Bengaluru, Karnataka, India

UX Researcher at Lollypop Design Studio, May 2024 - Jul 2024 · 3 mos, Bengaluru, Karnataka, India

Vertical Head, Business Operations at NoBroker.com, Mar 2022 - Aug 2022 · 6 mos

Associate Manager at NoBroker.com, Apr 2019 - Mar 2022 · 3 yrs, Bengaluru, Karnataka, India

Category Management at Charmboard, Apr 2018 - Mar 2019 · 1 yr, Bengaluru, Karnataka, India, • Managed category ownership for Apparel & Lingerie, focusing on premium lingerie clients.

Education

Master's degree, Human Centered Design, Srishti Manipal Institute of Art, Design and Technology

Master of Business Administration - MBA, Marketing, Indian Institute of Management, Indore

Public links

ayushi-work.vercel.app: https://ayushi-work.vercel.app/