Headline

Strategic Initiatives @DesignCafe | 0→1 Business Building | Product, Growth & GTM

About

I like figuring things out, especially when there’s no clear playbook to follow. At work, I enjoy being close to the action. I’ve found myself drawn to early-stage businesses, where there’s always something to build, something to fix, and a new problem to solve. My work has taken me across product, growth, strategy and operations, and I enjoy that no two days look quite the same. I’m a big believer in execution over endless planning. Ship fast, learn, iterate, and get better rather than wait for perfect. Outside work, I’m deeply passionate about trekking and have been fortunate enough to explore some of the most beautiful trails in the Himalayas. My love for travel has taken me beyond being a traveller. As a freelance trip captain, I’ve led trips and treks across South India. For me, there’s no one definition of a perfect trip, and that’s what makes the travel industry so fascinating. I’m curious about the possibilities of creating experiences that go beyond just visiting a place. Always happy to connect with people who are building interesting things, exploring new ideas, or share a love for the outdoors. Feel free to reach out at iayushi1103@gmail.com

Location

Bengaluru

AI stack

claude

lovable

notion

replit

ChatGPT

HeyGen

Work experience

Senior Executive- Strategic Initiatives at Design Cafe, Dec 2025 - Present · 1 yr, Bengaluru, Karnataka, India, - Founding team of a new venture of Design Cafe- MakeMyBath - 0-1 Journey, anything and everything!

Trip Captain and Events at Nomadic Paws, Dec 2025 - Present · 1 yr, Bengaluru, Karnataka, India, Making the world a better place for furries!

Founder's Office at Carret, Sep 2025 - Nov 2025 · 3 mos, Working directly with the founders across various projects targeted towards user acquisition and brand building.

Summer Intern | Product Strategy at Design Cafe, Jun 2025 - Jul 2025 · 2 mos, Bengaluru, Karnataka, India, ~ Worked on the launch of a new luxury interior design brand, in India’s premium interior market. ~ Key Focus- Analyzing focus group interviews and customer pain points, developing customer personas, redesigning the journey at experience centres, introduction of digital touch points, onboarding of design partners ~ Received a PPO

Business Partner at Jar, Oct 2024 - Aug 2025 · 11 mos, Bengaluru, Karnataka, India

Education

MBA, Management Practice and Leadership, The Vedica Scholars Programme for Women

College Of Vocational Studies