Headline

VP and Head of Product @ Tata Digital

About

With over 12 years of diverse experience, a seasoned Product Leader recognized for proficiency in steering e-commerce and retail landscapes. A tech-savvy professional, adept at translating complex technological concepts into strategic product solutions. Thriving in high-paced, impactful environments, I bring a passion for innovation and a keen understanding of AI and ML, enhancing my ability to drive product excellence in today's dynamic market.

Location

Bengaluru

AI stack

claude

codex

Work experience

Vice President and Head of Product at Tata Digital, Apr 2025 - Present · 1 yr 5 mos, Bengaluru, Karnataka, India, Leading product for all E-commerce and Quick commerce initiatives

Head of Product, Marketing and Monetization at Amazon, Feb 2022 - Apr 2025 · 3 yrs 3 mos, Bengaluru, Karnataka, India, Responsible for Product, Marketing and Monetization management for GlowRoad (an Amazon subsidiary with focus on Tier 2+ cities) with 75 million+ customers. Built a multi-year product roadmap to launch 200+ features helping achieve best in class customer conversions (grew by 2X) and improvement in seller sales (revenue per seller grew by 8x). Built Ads product from scratch and grew revenue as share of sales to 3+%. Grew customers by 8x through integrated marketing strategies across digital, social media, and offline channels while managing budgets and ROI to significantly boost brand visibility, user engagement, and new user acquisition. Grew the team to 60+ PMs, Designers, Marketing and Sales managers.

Senior Product Manager - Tech at Amazon, Sep 2019 - Jan 2022 · 2 yrs 5 mos, Greater Bengaluru Area, Led global developer experience, driving creation of 100K+ high-quality digital content, apps, and games for Amazon AppStore across FireTV, tablets, and mobile devices ($1B revenue). Built and executed on roadmap to launch multiple features achieving parity against competitors, resulting in App developer productivity improvement by 40%. Influenced key decision-makers (SVPs, VPs and Directors) with data and VOC driven insights for funding of multiple initiatives.

Senior Product Manager at Amazon, Aug 2016 - Aug 2019 · 3 yrs 1 mo, Bengaluru, Karnataka, India, Conceptualized and launched a seamless post-sales experience enabling Amazon customers to request, schedule, and track services, enhancing customer satisfaction (NPS improved by 1 point) and retention (improved by 1.3X). Spearheaded new service lines including product installation, extended warranties, and defect resolution, driving better customer experience and added revenue stream for Amazon (Grew adoption to 6% customers). Launched personalized discovery platform for automotive parts and accessories on Amazon.in, helping improve conversion by 6x.

Product Manager at Emami Frank Ross Pharmacy Ltd., Mar 2015 - Jul 2016 · 1 yr 5 mos, Greater Kolkata Area, Part of the founding team for implementing the go-to-market strategy for e-healthcare & e-pharmacy business of Emami Frank Ross, part of $4 Billion Emami Group. The Frank Ross Health apps allow customers buy online more than 20,000 medicines through e-pharmacy delivered in less than 4 hours, access their health records through Electronic Health Record systems, and use a host of health management services to manage their health better at their finger tips. 1. Product management lead for Last mile delivery, E-diagnostics, CRM, Electronic Health Records, WMS. 2. Platform product management - Set up of e-commerce back-end platform from scratch including cataloging, pricing, promotions, shipping. 4. Set of Last Mile Delivery and warehousing product to enable fastest slot based medicine delivery to customers in 1.5 - 4 hours. 5. Turned an offline retail Supply Chain and Warehousing set up to a cutting edge e-Commerce fulfillment system delivering medicines and healthcare products.

Sales & Onboarding Specialist at Amazon, May 2014 - Mar 2015 · 11 mos, Bangalore, Part of the Amazon's International Expansion team that manages the online marketplace in India. Launched several new categories on Amazon in Consumables and Lifestyle space. Key Achievements: -Worked with over 250 big merchants to set and meet milestones and deliverables to deliver high-quality integration projects & listed over 30,000 products on amazon.in -Launched several categories including Gourmet & Imported foods, Pet care & Musical instruments. -Launched 2 new merchant integration products, which helped reduce the time to on-board a seller on Amazon.in platform by ~70% -Achieved a hat-trick of Perfect Seller Launch award (Employee of the month) in the year 2014.

Programer Analyst Trainee at Cognizant Technology Solutions, Jul 2011 - Jun 2012 · 1 yr, Retail E-Commerce Practice. Client- Walgreens

Education

Master of Business Administration (MBA), Operations Management, SYMBIOSIS INTERNATIONAL UNIVERSITY

B.Tech, Electronics and Instrumentation, Vellore Institute of Technology