Headline

Accounts - Partner & Business Lead | Creative Asylum | Brand, Campaign & Business Strategy | Hospitality · Lifestyle · Real Estate · Alco-Bev · D2C

About

I run accounts and operations at Creative Asylum, a startup agency in Bangalore where the two functions are not separate departments. They happen to be the same person. That person is me. In practice, that means I am simultaneously the strategic lead on client relationships, the one setting up how the agency actually runs, and the person closing new business. Across hospitality, real estate, lifestyle, alcohol, fitness, fashion, and jewellery, often at the same time. The clients I have worked with include Firstock, Club Cabana, Aldovia Resort, Extreme Pro India, Johnnie Walker, Smirnoff, Godawan Single Malt, Hillarys India, Embassy, L&T Tech Services, and PayTM, among others. The sectors are genuinely different. The fundamentals are not a sharp brief, a clear point of view, and a client who trusts the work. Before advertising, I studied Creative Music Production at ICMP London, graduating with a Distinction. That is not a non-sequitur. Producing music and managing campaigns require the same things: knowing when something is working before you can explain why, understanding how structure enables creativity rather than killing it, and having enough patience to get the brief right before anyone touches the execution. I came to advertising through brand strategy, built craft in campaign and social management, moved into account direction, and now lead accounts and operations for a growing agency. The path was not linear. The skills compound. I am here for good briefs, ambitious clients, and work that is worth doing.

Location

Bengaluru

AI stack

claude

mcp

meta

claudecode

Canva Magic Studio

ChatGPT Images

Work experience

Accounts - Partner & Business Lead at Asylum, Jul 2026 - Present · 2 mos, Hybrid

Accounts - Partner & Operations Lead at Asylum, Sep 2025 - Jul 2026 · 11 mos, Remote, Creative Asylum is a startup agency in Bangalore. As the Accounts and Operations lead, I own both functions which at this scale means building them from the ground up while running them simultaneously. On the accounts side, I manage a portfolio of clients across hospitality, real estate, lifestyle, alcohol, fitness, and fashion, handling everything from brief intake and campaign strategy to final delivery and performance review. Current and recent clients include Firstock, Club Cabana, Aldovia Resort, and Extreme Pro India. On the operations side, I am responsible for how the agency runs: workflow structure, team coordination, vendor relationships, and building the business development pipeline. This includes identifying prospective clients, leading outreach, and managing the pitch process end to end. The thing about a startup agency is that there is no buffer. Every decision is yours to make and yours to stand behind. That is exactly the environment I have learned the most in.

Senior Business Development Executive at Schbang, May 2025 - Sep 2025 · 5 mos, Bengaluru, Schbang is one of India's largest full-service agencies. I joined to build new business specifically pitching to large-format brand clients and managing the early stages of client acquisition. During this period, I worked on pitch strategy and outreach for brands including Embassy Group, Alkem Labs, Sattva Group, Britannia, Wipro and L&T Technology Services. The role required translating agency capability into commercial propositions that could hold up in a room with senior marketing teams and knowing when to lead with creative and when to lead with data. This stint clarified something important: I work best when strategy and operations live in the same room. Large agency structure separates them. That separation is what took me to The Asylum.

Account Manager at Anomality, Feb 2025 - Apr 2025 · 2 mo, Bengaluru, Short-term contract role managing client accounts during a transition period. Handled day-to-day account operations, brief management, and internal coordination across active campaigns.

Social Media Manager at LWYD Interactive, Dec 2023 - Jan 2025 · 1 yr 2 mos, Bengaluru, LWYD is a digital-first agency with a strong alcohol and lifestyle portfolio. Over 14 months here, I moved from executing content to owning campaign strategy, briefing creative teams, managing client relationships directly, and building the connective tissue between what a brand wants to say and what its audience will actually respond to. Key clients included Johnnie Walker India, Smirnoff India and Godawan Single Malt both of which require a precise understanding of brand tone, compliance boundaries, and what premium really looks like on social. This is where I learned that strategy without operational discipline is just an idea. And that most campaign problems trace back to a bad brief, not a bad team.

Social Media Manager at CoConnexion, Jan 2023 - Dec 2023 · 1 yr, Greater London, Remote role with a London-based creative consultancy my first experience working across time zones and managing client expectations without the safety net of being in the same room. Managed social media strategy, content planning, and community engagement for clients across the CoConnexion portfolio. Working remotely for an international client early in my career forced a level of written clarity and async communication discipline that I still use every day.

Education

Master of Arts - MA, Creative Music Production, ICMP - The Institute of Contemporary Music Performance

Bachelor's degree, Sound Engineering, Seamedu