Ayush Goel
Perpetual Student | GTM Strategy & Developer Activations for Tech
New Delhi
1+ year of work experience
Mar 202510 moJan 2026
Remote
· Helped built Coordinated, the official EigenLayer cultural hub
· Ran 2 virtual cohorts of Eigen Bootcamp: 250+ applicants, 50+ active members, 20+ working MVPs deployed, generating 100K+ impressions for Coordinated/Eigen on X
· Took over EigenAlpha v1 program and designed V2 (EigenTribe): proof-of-work entry, member tiers, open proposals, scoring model, public leaderboard, gamified system
· Launched EigenTribe from 0: 500+ Twitter followers, 600+ members organically within 3 months
· Proposed the Eigen Creator League, Ran UGC campaigns, Helped generate 1M+ Twitter impressions for EigenTribe
· Coordinated 16+ IRL events globally: India, Turkey, Shanghai, Nigeria, Taiwan, Buenos Aires
· Set up monthly community rituals, managed community treasury, enabled community-led initiatives
· Built the community structure, onboarding flows, Notion hub, Slack/TG infra, and community guidelines
· Designed a DevRel program with CRM-tracked developer leads, stage-based lifecycle, and college club partnerships
· Wrote all comms: announcements, onboarding messages, campaign docs, monthly reports, and round-ups
Feb 20251 yr 1 moFeb 2026
Remote
· Solved GTM strategy for Web3 clients through content, community programs, and dev activations
· Designed and executed community-led growth for EigenCloud through EigenTribe/Coordinated
· Built narrative positioning and content strategy for crypto projects through simplified messaging for non-crypto audiences, created meme-first and viral content campaigns
· Translated technical protocol architectures into accessible content across threads, recaps, short-form scripts, and ecosystem breakdowns
· Ran creator and KOL campaigns: vetted selection, narrative alignment, end-to-end execution
· Built end-to-end GTM and growth proposals for clients, outlining every detail with expected KPIs, deliverables etc.
· Tracked campaigns progress and success across different clients, compiling the structured data into interpretable and easy to understand progress reports
Nov 20242 mosDec 2024
Bengaluru, Karnataka, India
· Organised a 7-day founder residency during IBW/EthIndia 2024
· Filtered 200+ applications down to 15 selected founders
· Coordinated sessions, sponsorships, and logistics with CXOs/India heads of Aptos, Polygon, Base, Monad, Starkware, Eclipse and many more...
· Sole point of contact for all stakeholder communications: sponsors, participants, members, speakers, and ecosystem partners throughout the residency
· Managed session schedules end-to-end
· Moderated live 1:1 sessions and Managed Twitter content for FH
Jul 20248 mosFeb 2025
Remote
· Wrote first-draft content for clients, generating 10K+ impressions on key posts
· Wrote founder story threads for a Founders Campus: ranging 6K to 20k+ views each
· Built content strategy for the campus targeting Web3 founders for co-working and stay
· Conducted deep market and project research for Twitter threads and long-form articles
· Identified and reached out to potential leads to support BD and new partnerships for the agency
Nov 20235 mosMar 2024
Remote
· Wrote personalized outreach messages and identified high-potential leads with the BD team
· Managed prospects from initial interest to conversion through consistent follow-ups
· Researched industry trends and existing data to contribute to lead generation strategies
· Managed lead pipeline on HubSpot
Ayush’s AI Stack
Education
Bachelor of Technology - BTech, Computer Science
Bennett University
20224 yrs2026
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