---
title: "Ayush Choudhary - Head of Growth in India | Tal"
description: "Meet Ayush Choudhary, Head of Product | 0→1 Builder | Built for 10Mn+ users , $1.5Mn ARR | Ex-Founder | Consumer-tech, AI, and SaaS based in India. AI stack includes aistudio, claude, and codex."
image: "https://tal.club/meet/ayush-choudhary-3/share-image"
---

# Ayush Choudhary on Tal

## Headline

Head of Product \| 0→1 Builder \| Built for 10Mn\+ users , $1\.5Mn ARR \| Ex\-Founder \| Consumer\-tech, AI, and SaaS

## About

Product leader with 8\+ years of experience spanning startups and consumer tech, from launch to scaling products to millions of users\. Skilled in product strategy, monetisation, and product\-led growth, with a record of delivering Rs\. multi\-crore ARR\. Experience includes leading GenWise’s product organisation \(scaled to 1M\+ users, Rs\. 3 Cr\+ ARR\), co\-founding KhetiM \(profitability in 3 months\), and PM roles at Animall, Builder\.ai, and Playdude\. Deep expertise in acquisition, retention, engagement, and revenue optimisation\. Passionate about building products users love, mentoring PMs, and driving growth at the intersection of business and technology\.

## Location

India

## AI stack

aistudio

claude

codex

elevenlabs

gemini

replit

## Work experience

Head of Growth at Navo, Jan 2026 \- Present · 8 mos, Gurugram

Head of Product at GenWise, May 2023 \- Nov 2025 · 2 yrs 7 mos, Delhi, India, Led product strategy and execution for a consumer app focused on India's elderly\. My mission was to scale the app and establish a viable business model from the ground up, working directly with the founders to set a clear product vision\. Drove product strategy and execution to scale the app from launch to 1M\+ users and 400K MAU, contributing Rs\.3Cr\+ \(\~90% of revenue\) in ARR\. Pioneered the monetization strategy, growing paid conversions from 1% to 7% by launching revenue products across audio rooms, events, and microtransactions\. Spearheaded user acquisition, increasing installs from 5K to 100K\+/month and reducing CAC to Rs\. 25\. Built and launched an AI\-driven counselor and QA solution, improving quality analysis efficiency by 10x\.

Co\-Founder at KhetiM, Jan 2022 \- Apr 2023 · 1 yr 4 mos, India, Co\-founded and scaled a farm\-to\-market marketplace in the Rs\. 18B raw spices industry, achieving profitability within 3 months\. Generated Rs\. 85 L revenue with 11% EBITDA\+\. Expanded supply chain to 5 states, onboarding 1,000\+ farmers and 20\+ clients\.

Product Manager at Animall, May 2021 \- May 2022 · 1 yr 1 mo, India, Managed growth and monetisation for India’s largest cattle trading platform \(3Mn\+ MAU\)\. Launched first revenue product contributing \~80% of revenue\. Reduced spend by Rs\. 15 L/month while improving conversion, DAU, and retention\.

Growth Product Manager at Builder, Jul 2020 \- Feb 2021 · 8 mos, Gurgaon, Haryana, India, Improved signup conversion by \~130% and increased demos by \~75% through targeted CRO and landing\-page experiments, contributing incremental revenue\. Reduced CPL by \~35% via targeted optimisation and channel testing\.

Marketing Manager at Playdude\.com, Oct 2019 \- May 2020 · 7 mo, Gurgaon

Marketing Manager at edWisor\.com, Sep 2016 \- Oct 2019 · 3 y 1 mo, Gurgaon

## Education

Bachelor of Technology \(B\.Tech\.\), Mechanical Engineering, Institute of Engineering & Technology,Alwar

senior secondary, Little Birds Sr\. Sec\. School

[View the original profile](https://tal.club/meet/ayush-choudhary-3)

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