---
title: "Ayush Shukla - Deputy Manager II - Business Banking in Lucknow | Tal"
description: "Meet Ayush Shukla, ICICI Bank | ₹225Cr+ Portfolio | Financial Solutioning, Business Analysis & Stakeholder Management | Startup Operations & Growth Alumnus | MBA based in Lucknow."
image: "https://tal.club/meet/ayush-119/share-image"
---

# Ayush Shukla on Tal

## Headline

ICICI Bank \| ₹225Cr\+ Portfolio \| Financial Solutioning, Business Analysis & Stakeholder Management \| Startup Operations & Growth Alumnus \| MBA

## About

Most bankers close the loan and move on\. I'm the one who still checks whether the client's actual problem got solved\. At ICICI Bank, I structure working capital and credit solutions for mid\-market corporates — ₹5 Crore to ₹100 Crore at a time\. Right now I own and grow a ₹225\+ Crore portfolio: reading balance sheets, stress\-testing credit risk, and translating what a business actually needs into a facility that works for both sides\. That's business analysis with real money attached to being wrong\. Before banking, I was employee at an EdTech startup, Rodha — no playbook, just a dashboard of numbers and a deadline\. I built the growth engine from scratch: content, community, conversion, all measured in cold numbers, not vibes\.That's where I learned to trust data over opinion — the same instinct that makes the credit side of this job work\. Right now I'm paying attention to how financial services teams use analytics — not dashboards for their own sake, but ones that actually change a decision\. I want to talk to people building out FP&A, business analysis, or transformation functions who want someone who already reads a P&L for a living\. If that's you: send me the one metric your team is currently guessing at, and I'll tell you how I'd go about answering it\.

## Location

Lucknow

## Work experience

Deputy Manager II \- Business Banking at ICICI Bank, May 2026 \- Present · 3 mos, Vadodara, \- Manage a ₹225\+ Crore Business Banking portfolio across 45 active client accounts, structuring credit facilities from ₹5 Crore to ₹100 Crore to deliver working capital solutions for mid\-market corporates\. \- Partner with Credit Risk, Legal, Operations, and Product teams to cut underwriting turnaround time by 18% \(saving an average of 4 business days\), accelerating onboarding for 6 to 8 enterprise clients per quarter\. \- Execute lead generation and onboarding strategies to grow wallet share by 12% and add 7 new corporate clients to the portfolio within a 6\-month period\.

Assistant Manager at Rodha, May 2025 \- Apr 2026 · 1 yr, Remote, \- Own end\-to\-end digital performance marketing across 4 primary acquisition channels \(YouTube, Telegram, Meta, and Email\), achieving a 22% increase in organic lead generation to support the scale\-up of new test\-prep program launches\. \- Analyze daily traffic, user acquisition funnels, and conversion data using Google Analytics and Excel to optimize marketing spend and improve landing page click\-through rates \(CTR\) by 14%\. \- Collaborate with product and content teams to design and execute data\-driven retention campaigns, reducing student churn by 8% over the last two quarters\.

Volunteer Research Assistant at Birla Opus, Feb 2025 \- Feb 2025 · 1 mo, Lucknow, \- Conduct primary market research across 35\+ dealers, retailers, and vendors in Lucknow's paint industry over a 1\-week field immersion, mapping competitor dominance and customer preference trends\. \- Engage 15 high\-potential channel partners to promote Birla Opus's value proposition, generating 6 verified hot leads and qualified retail partnership commitments\. \- Consolidate field findings into a comprehensive 3\-part framework of actionable market insights, presented to the Regional Sales Head and Product Marketing Team to support go\-to\-market decisions\.

Core Team Member – Digital Strategy & Operations at Rodha, Apr 2024 \- Dec 2024 · 9 mos, Remote, \- Design and launch high\-CTR video thumbnails and content strategy across 2 major educational channels, growing the organic subscriber base by 35% \(adding over 45K\+ subscribers\) within an 8\-month timeframe\. \- Build and manage online student communities of 25,000\+ active members, driving a 40% weekly engagement rate to strengthen brand loyalty and word\-of\-mouth referrals\. \- Plan and execute 4 major live educational webinars and events end\-to\-end, drawing a cumulative total of 8,500\+ live attendees\.

Digital marketing at FundaMakers, Jun 2023 \- Aug 2023 · 3 mos, Lucknow, \- Manage a hybrid sales pipeline combining telephonic counseling and campus outreach, converting 120\+ raw leads into 32 premium enrollments for CAT and OMET programs over a 3\-month internship\. \- Execute SEO\-driven campaigns to grow organic search visibility for CAT and OMET programs by 28% over the 2\-month summer campaign\. \- Draft AI\-assisted ad copy and landing page content across 12 performance marketing campaigns, increasing overall visitor\-to\-lead engagement by 18%\.

## Education

Postgraduate Degree, Business Administration and Management, General, Jaipuria Institute of Management

Bachelor of Business Administration \- BBA, Business Administration and Management, General, Babu Banarasi Das \(BBD\) University

[View the original profile](https://tal.club/meet/ayush-119)

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