---
title: "Ayansh Sikarwar - Senior Brand Specialist in Noida | Tal"
description: "Meet Ayansh Sikarwar, Sr. Marketing specialist || ATL & BTL || Ex-Cherrapunji Craft Gin || Ex-Jubilant || FMCG || QSR || F&B based in Noida. AI stack includes claude code, cursor, and metaai."
image: "https://tal.club/meet/ayansh-sikarwar/share-image"
---

# Ayansh Sikarwar on Tal

## Headline

Sr\. Marketing specialist \|\| ATL & BTL \|\| Ex\-Cherrapunji Craft Gin \|\| Ex\-Jubilant \|\| FMCG \|\| QSR \|\| F&B

## About

Dynamic and result\-oriented marketing professional with 4\+ years of experience in brand management, product launches, campaign execution, and consumer engagement across D2C and retail ecosystems\. Proven ability to lead new product development, drive go\-to\-market strategies, and collaborate across functions to achieve business objectives\. Passionate about building consumer\-first brands in fast\-paced, digitally driven environments and bringing bold ideas to life through insight\-led, innovative marketing execution\.

## Location

Noida

## AI stack

claude code

cursor

metaai

openai

opencode

claudecode

## Work experience

Senior Brand Specialist at Amity University Online, Oct 2024 \- Present · 1 yr 11 mos, Noida, Uttar Pradesh, India, Event Creatives & Promotions o Spearheaded creative asset development for offline and student engagement events, ensuring timely delivery and impactful execution\. o Collaborated with cross\-functional teams to strategize event flows, aligning with program visibility goals\. o Designed creative campaigns \(e\.g\., alumni webinars, workshops\) to boost event participation and engagement\. Amity University Online Student Engagement o Launched campaigns on the beSocial Community Platform, driving increased student engagement through interactive activities and contests\. o Published a podcast series featuring success stories of placed students to enhance community bonding and motivation\. o Improved student support satisfaction ratings through targeted communication strategies\. Internal Communications o Developed a comprehensive internal communications calendar covering key organizational events \(e\.g\., town halls, CSR initiatives\)\. o Created visually engaging newsletters, posters, and mailers for internal campaigns, ensuring compliance with brand guidelines\. o Conducted internal surveys to assess communication effectiveness and refine strategies\. Affiliate & Partnership Campaigns o Crafted marketing assets for affiliate campaigns, resulting in increased enrollment inquiries\. o Designed brand\-aligned collaterals for partnerships with organizations like KPMG, enhancing collaboration visibility\.

Marketing Executive at Raincheck Earth, Nov 2023 \- Oct 2024 · 1 yr, Gurugram, Haryana, India, • Managed content creation for social media and offline promotions in collaboration with the agency, facilitating monthly meetings to plan social media calendars and content banks\. Contributed to strategic brainstorming on relevant industry topics\. • Led off\-trade marketing initiatives under the guidance of the Managing Director, including ideation, collateral creation, and execution for off\-trade outlets\. Coordinated closely with the sales team to ensure effective implementation\. • Negotiated with vendors to secure beneficial deals for marketing collateral production\. Oversaw end\-to\-end execution of these materials to maintain quality and budget adherence\. • Organised and executed state\-wise launch events following operational team approvals\. Managed guest lists, event flow, and ensured comprehensive event coverage and post\-event documentation\. • Coordinated print and social media PR efforts, liaising with necessary media sources to enhance company visibility and brand image\. • Supervised the production of packaging materials and labels, ensuring compliance with regional and international standards across various markets\.

Marketing Trainee at Jubilant FoodWorks Ltd\., Mar 2022 \- Nov 2023 · 1 yr 9 mos, Noida, Uttar Pradesh, India, •Oversaw development of regular and campaign collaterals in collaboration with the agency\. •Managed approvals and ensured alignment of artworks and go\-to\-market plans for new product launches\. •Coordinated availability and delivery of all collaterals required for new launches\. •Organized and managed company off\-site events for store employees, handling marketing merchandising and collaterals with a budget of 8\-10 lacs\. •Managed preparation and distribution of collaterals for new store openings, ensuring coverage across social media platforms\. •Conducted competitor analysis to inform product positioning and marketing strategies\. •Conducted price\-portion comparisons to optimize product pricing strategies\. •Coordinated consumer trials to gather feedback and refine product offerings\. •Ran a campaign to introduce a new cuisine line featuring Tibetan cuisine with 9 new products, executing a comprehensive marketing campaign with a budget of 80 lac\. •Introduced a Point\-of\-Sale Material \(POSM\) initiative that significantly boosted beverage sales from 7% to 230% per day per store\. •Executed impactful communication strategies targeting launch announcements, seasonal occasions, •store launch campaigns, value range promotions, and chef specials\. •Implemented below\-the\-line \(BTL\) campaigns including distribution of flyers with attractive offers\. •Managed requirements for outdoor hoardings, negotiating best prices and presenting options to senior management\. •Negotiated deals with mall management for mall branding initiatives\. •Organized quarterly rewarding events for the store with the operations team, handling a budget of 10 to 15 lac\. •Conducted store inspections to maintain visual appearance and brand standards for all Hong's Kitchen stores\. •Collaborated with the operations team to develop compelling promotional offers, analyzing customer appeal to optimize acquisition and retention strategies\.

Summer intern in operation at Jubilant FoodWorks Ltd\., May 2020 \- Jul 2020 · 3 mos

## Education

Business/Commerce, General, Apeejay school Greater Noida

Bachelor of Business Administration \- BBA, Business Administration and Management, General, Guru Gobind Singh Indraprastha University

[View the original profile](https://tal.club/meet/ayansh-sikarwar)

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