Leadership & Architecture • Proficient in organisational architecture, growing the PR domain to 400+ members and establishing 6 specialised sub-domains. • Established operational frameworks and scaled teams for optimal performance, managing complex organisational needs across departments. • Authored content for newsletters, scripts, and official communications, maintaining brand consistency across platforms. Event Pioneering & Brand Partnerships • Founder, The Roadshow: Designed and led the first-ever alumni roadshow, growing event attendance from 300 to 2,000+ through targeted PR strategies. • Project Lead, Horizon: Organised a 3-day flagship event, integrating a marathon, hackathons, and treasure hunts, showcasing SRM's legacy and driving brand visibility. • Secured key partnerships with Red Bull (sponsorship of stunt cars and bikes) and Ocean Beverages (1,000+ units for event distribution). Global Outreach & Stakeholder Relations • Coordinated international PR activities and liaised with alumni chapters across 8 countries, localising messaging for each region to maximise engagement. • Led stakeholder management for international VIPs, including CEOs and dignitaries, delivering seamless experiences and handling crisis management during events. Growth & Digital Strategy • Managed project budgets exceeding INR 5 Lakhs+, delivering high-quality presentations and pitch decks using design tools like Canva and Photoshop.