Avinder Batra profile photo 1 on Tal

Avinder Batra

Marketing and Communications | Ex-journalist | Brand & GTM strategy | Events & webcasts | Campaign management | Storyteller for Global Enterprise Teams

Greater Delhi Area

15+ years of work experience

EY
Nov 20223 yrs 10 mosPresent

India

- Drive GTM enablement and pre-sales-facing marketing for the Business Acceleration Team, reporting to the BAT Brand, Marketing & Communications Lead. - Develop go-to-market collateral — pitch decks, one-pagers, win stories and monthly newsletters — for account teams and the Assurance service line, positioning EY GDS as a trusted, strategic partner to onshore account leaders; contributed to a 20% increase in website traffic. - Design and run roadshows and account-specific plans to improve GDS integration with UK&I business teams, coordinating with account leads, partners and service line leaders. - Manage GVC communications for Ajay Anand, Global Vice Chair, EY GDS, including talking points and LinkedIn content coordinated across teams and service lines.
EY
Aug 20186 yrs 7 mosFeb 2025

Gurgaon

- Led communications strategy for GDS Assurance (18,000+ employees), developing integrated internal campaigns across storylines, email series, video, newsletters and intranet content. - Managed end-to-end communications for the launch of the ey.ai Center for Reimagination, featuring Janet Truncale (EY Global Chair & CEO) and Ajay Anand (EY GDS Global Vice Chair) — 18,000+ virtual and ~1,000 in-person attendees, 96% satisfaction, 98.4% found messaging clear. Coordinated external media coverage for the launch, drawing on media relationships from a prior journalism career. - Delivered similar webcasts for GMP, USLI and GDS Assurance Americas leadership visits (95%+ satisfaction). - Designed a sustainability learning campaign that grew participation from 32 to 300+ employees (~800% increase) within one month. - Grew GDS Assurance's Viva Engage channel to a Top 5 position for 10 consecutive months, reaching 70%+ of the workforce. - Partnered with senior leaders on DE&I, innovation and upskilling campaigns (Olympiad, DigiFest), driving 10,000+ employee participation. - Strategized content and communications for an internal product launch — 72,000 visits and 7,500+ unique visits in phase 1. - Increased participation in employee recognition programs by 20% through targeted communication strategies.
JLL India
Jan 20162 yrs 8 mosAug 2018

Gurugram, Haryana, India

- Developed and executed internal and external brand campaigns across multi-channel platforms (Poppulo, Sprinklr, web, print), aligned to market positioning and client engagement goals. - Operated within a global matrix org structure, managing stakeholder expectations across functions. - Launched a retail insights magazine on market trends, positioning JLL as a thought leader in retail real estate. - Collaborated with design and digital teams to deliver brand-aligned marketing collateral that enhanced visibility and client engagement.
The Economic Times
Aug 20132 yrs 5 mosDec 2015

Noida, Uttar Pradesh, India

- As a founding team member, owned content strategy and growth for ETRetail.com, India's leading retail news platform, growing its flagship retail-industry newsletter to a 200,000+ subscriber database. - Drove cross-functional coordination across editorial, sales and PR teams — aligning content strategy, agency partnerships and event planning around one integrated communication approach for the platform. - Tracked website performance through Google Analytics to inform content and audience-growth decisions. - Extended audience reach through PR agency coordination and social media engagement (Twitter, Facebook), alongside continuous ideation of new content formats (slideshows, profiling) and website architecture upgrades. - Built and maintained relationships with retail industry leaders and decision-makers, strengthening editorial credibility and expanding the platform's industry network.
Images Retail Pvt Ltd
Jun 20112 yrs 2 mosJul 2013

Greater Delhi Area

• Nominated for their new venture- IMAGES Franchise to build industry links. • Making proposals & discussion, questionnaire, newsletters, ad campaigns, picture selections, working with design team, for the concerned retail industry players. • Building relations with new players in the industry, driving partnerships and advocacy at national retail summits to enhance platform visibility and credibility • Maintaining external agency relationships with the industry players and PR (public relation). • Content development (Retail/Franchise)-- on consumer insights, market trends, B2B industry updates, cost break-ups in retail businesses backed by research rigor, new brand launch. • Developing marketing content and liaisoning the industry players to the marketing & sales team. • Part of flagship events IRF(India Retail Forum), IFF(Indian Fashion Forum), Helping in EDMs and content management for advertisements and event marketing .

Education

B.A., Economics (H)

Economics, Hansraj College

High School, Commerce

Modern Vidya Niketan, Faridabad

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Headline

Marketing and Communications | Ex-journalist | Brand & GTM strategy | Events & webcasts | Campaign management | Storyteller for Global Enterprise Teams

About

I build the communications programs that turn business complexity into decisions people can act on, from executive storytelling for CEOs to engagement campaigns reaching 90,000+ employees. Over 15+ years across EY, JLL, and Times Internet, I've moved from journalism into corporate communications, bringing a reporter's instinct for the story that matters into every program I run - GTM collateral, executive events, employee engagement, and brand campaigns. At EY GDS, I lead go-to-market communications for the Business Acceleration Team: pitch decks and win stories that help partners close trust with clients, roadshows that align account teams, and enterprise-wide campaigns (one drove an 800% jump in training participation in a month). I managed end-to-end communications for the executive webcast launching EY ey.ai Center for Reimagination for our Global CEO and Global Vice Chair, attending 20,000+ virtual attendees, 96% satisfaction. I'm looking to bring that same discipline, translating complexity into clarity, to a broader corporate/marketing communications leadership mandate.

Location

Greater Delhi Area

Work experience

Ernst & Young (EY) — Associate Manager, Marketing & Communications at EY, Nov 2022 - Present · 3 yrs 10 mos, India, - Drive GTM enablement and pre-sales-facing marketing for the Business Acceleration Team, reporting to the BAT Brand, Marketing & Communications Lead. - Develop go-to-market collateral — pitch decks, one-pagers, win stories and monthly newsletters — for account teams and the Assurance service line, positioning EY GDS as a trusted, strategic partner to onshore account leaders; contributed to a 20% increase in website traffic. - Design and run roadshows and account-specific plans to improve GDS integration with UK&I business teams, coordinating with account leads, partners and service line leaders. - Manage GVC communications for Ajay Anand, Global Vice Chair, EY GDS, including talking points and LinkedIn content coordinated across teams and service lines.

Executive and employee communication at EY, Aug 2018 - Feb 2025 · 6 yrs 7 mos, Gurgaon, - Led communications strategy for GDS Assurance (18,000+ employees), developing integrated internal campaigns across storylines, email series, video, newsletters and intranet content. - Managed end-to-end communications for the launch of the ey.ai Center for Reimagination, featuring Janet Truncale (EY Global Chair & CEO) and Ajay Anand (EY GDS Global Vice Chair) — 18,000+ virtual and ~1,000 in-person attendees, 96% satisfaction, 98.4% found messaging clear. Coordinated external media coverage for the launch, drawing on media relationships from a prior journalism career. - Delivered similar webcasts for GMP, USLI and GDS Assurance Americas leadership visits (95%+ satisfaction). - Designed a sustainability learning campaign that grew participation from 32 to 300+ employees (~800% increase) within one month. - Grew GDS Assurance's Viva Engage channel to a Top 5 position for 10 consecutive months, reaching 70%+ of the workforce. - Partnered with senior leaders on DE&I, innovation and upskilling campaigns (Olympiad, DigiFest), driving 10,000+ employee participation. - Strategized content and communications for an internal product launch — 72,000 visits and 7,500+ unique visits in phase 1. - Increased participation in employee recognition programs by 20% through targeted communication strategies.

Assistant Manager, Marketing at JLL India, Jan 2016 - Aug 2018 · 2 yrs 8 mos, Gurugram, Haryana, India, - Developed and executed internal and external brand campaigns across multi-channel platforms (Poppulo, Sprinklr, web, print), aligned to market positioning and client engagement goals. - Operated within a global matrix org structure, managing stakeholder expectations across functions. - Launched a retail insights magazine on market trends, positioning JLL as a thought leader in retail real estate. - Collaborated with design and digital teams to deliver brand-aligned marketing collateral that enhanced visibility and client engagement.

Online Content Manager, ETRetail.com at The Economic Times, Aug 2013 - Dec 2015 · 2 yrs 5 mos, Noida, Uttar Pradesh, India, - As a founding team member, owned content strategy and growth for ETRetail.com, India's leading retail news platform, growing its flagship retail-industry newsletter to a 200,000+ subscriber database. - Drove cross-functional coordination across editorial, sales and PR teams — aligning content strategy, agency partnerships and event planning around one integrated communication approach for the platform. - Tracked website performance through Google Analytics to inform content and audience-growth decisions. - Extended audience reach through PR agency coordination and social media engagement (Twitter, Facebook), alongside continuous ideation of new content formats (slideshows, profiling) and website architecture upgrades. - Built and maintained relationships with retail industry leaders and decision-makers, strengthening editorial credibility and expanding the platform's industry network.

Sr Correspondent at Images Retail Pvt Ltd, Jun 2011 - Jul 2013 · 2 yrs 2 mos, Greater Delhi Area, • Nominated for their new venture- IMAGES Franchise to build industry links. • Making proposals & discussion, questionnaire, newsletters, ad campaigns, picture selections, working with design team, for the concerned retail industry players. • Building relations with new players in the industry, driving partnerships and advocacy at national retail summits to enhance platform visibility and credibility • Maintaining external agency relationships with the industry players and PR (public relation). • Content development (Retail/Franchise)-- on consumer insights, market trends, B2B industry updates, cost break-ups in retail businesses backed by research rigor, new brand launch. • Developing marketing content and liaisoning the industry players to the marketing & sales team. • Part of flagship events IRF(India Retail Forum), IFF(Indian Fashion Forum), Helping in EDMs and content management for advertisements and event marketing .

Education

B.A., Economics (H), Economics, Hansraj College

High School, Commerce, Modern Vidya Niketan, Faridabad