Avinash Nethrakere profile photo 1 on Tal

Avinash Nethrakere

Senior Engineering Leader | Commerce, Marketplace & Platform Engineering | Distributed Systems | Multi-Team Organizations

Bengaluru

15+ years of work experience

MHP – A Porsche Company
Sep 20251 yrPresent

Bengaluru

- One of the founding engineering Leader at MHP India, reporting directly to the CEO, responsible for establishing engineering capability and delivering SaaS products for Porsche from the ground up. - Built engineering team from zero — hired all 20 engineers across two scrum teams and contributed to hiring 30 additional engineers across other MHP India clusters bringing the total count to 50+ in Bengaluru. - Delivered invoicing platform MVP to production in 6 months, supporting one-time order workflows for Porsche business units with subscription billing architecture in progress. - POC done to provide new systems for Fleet Management of Porsche vehicles. - Leading re-architecture of Porsche's De-Carbonization platform — migrating from a standalone Porsche project to a multi-tenant SaaS architecture.
Deliveroo
Jan 20259 mosSep 2025

Bengaluru

- Led two engineering teams (9 engineers) building Deliveroo's Data Governance Platform, partnering with Security, Compliance, Product, and Platform organizations across UK and India. - Owned architecture and delivery for GDPR compliance and data retention initiatives, expanding coverage to rides and customer orders domains. - Replaced CastorDoc with DataHub within 45 days ahead of contract expiry, delivering $300K in annual savings while improving data discoverability and governance. - Built in-house cookie consent scanning capability, replacing reliance on OneTrust. - Led vendor evaluation and proof-of-concept for enterprise data classification, selecting Wiz as the platform solution. • Role concluded with Deliveroo's Bangalore office closure
Tata CLiQ
Apr 20246 mosSep 2024

Bengaluru · Hybrid

- Expanded scope to own Commerce, Product Catalog Management, and Search platforms serving 40M+ registered users, with manager-of-managers responsibility across multiple engineering teams. - Drove cross-functional alignment on Replacement platform rollout across CPO, VP of Customer Service, Director of Frontend, and peer engineering leads — reducing projected CS call increase from 10% to 1% within 3 months of launch. - Owned engineering strategy, delivery governance, and stakeholder management across business-critical marketplace capabilities.
Tata CLiQ
Oct 20212 yrs 6 mosMar 2024

Bengaluru · Hybrid

- Inherited an organization of 44 engineers (60% vendor) and led workforce planning through two restructuring cycles, maintaining delivery continuity with a leaner, higher-ownership team of 24. - Designed and scaled commerce and search APIs handling 150K+ TPM using Kafka, Elasticsearch, and Redis — including ML-backed search platform covering spell check, query parsing, ranking, and dynamic faceting. - Established engineering observability standards — centralised ELK logging, P50/P75/P95/P99 dashboards, and Elasticsearch-based exception alerting — reducing mean time to detect and resolve production issues. - Drove infrastructure cost reduction delivering ~₹13 Cr in annual savings — reducing AWS instances from 35 to 15, migrating from Akamai to Cloudflare, and replacing AppDynamics with Elastic APM.
Shell
Oct 20201 yr 1 moOct 2021

Bengaluru

- Built Shell Austria's loyalty platform from scratch, integrating POS systems with the commerce and loyalty platform to deliver seamless offline-to-online experiences. - Launched loyalty program to 700K existing Shell Austria customers, completing hypercare and achieving stable platform handoff within tenure. - Led a distributed team of 16 engineers across India, UK, Bulgaria, and Netherlands across multiple time zones. - Partnered with product and business stakeholders across Austria, Germany, and Turkey to define MVPs and platform roadmap for European loyalty expansion.
AJIO.com
Jun 20191 yr 4 mosSep 2020

Greater Bengaluru Area

- Served as central integration architect for AJIO's monolith-to-microservices decomposition — reverse engineering existing commerce platform and defining integration contracts across Product, Pricing, Promotions, Cart, and Search. - Improved cart throughput from 198 TPS to 720 TPS through API refactoring and performance optimization. - Owned commerce backend integration layer for Reliance Digital and Reliance Jewels, enabling cross-business platform expansion.
Majid Al Futtaim
Mar 20181 y 2 moMay 2019

Dubai

Built B2C marketplace e-commerce for Carrefour UAE.
Wipro Limited
Jan 20162 y 1 moFeb 2018

Bengaluru

Worked on B2B pharma e-commerce site
UTC Aerospace Systems
Aug 20123 yAug 2015

Bengaluru

Worked on B2B aerospace parts e-commerce site
Hewlett Packard Globalsoft
Aug 20102 yAug 2012

Bengaluru

Avinash’s AI Stack

antigravity
antigravity
claude code
claude code
claude
claude
cursor
cursor
gemini
gemini
github copilot
github copilot

Education

Amrita Vishwa Vidyapeetham

B. Tech, Computer Science

Amrita Vishwa Vidyapeetham

20064 yrs2010

Join Avinash and 10k+ other professionals on

Tal Boss

Tal is the app where bosses meet engineers & builders directly, without middlemen

Download Tal Boss

Avinash Nethrakere on Tal

Headline

Senior Engineering Leader | Commerce, Marketplace & Platform Engineering | Distributed Systems | Multi-Team Organizations

About

I'm an Engineering Leader with 15+ years building and scaling e-commerce, marketplace, and platform systems across global product companies including Porsche (MHP), Deliveroo, Tata CliQ, Shell, and AJIO. Delivered platform, commerce, governance, and SaaS initiatives serving millions of customers and generating multi-crore cost savings. I've grown from Staff Engineer to leading multi-team engineering organizations of 40+ engineers — managing engineering managers, driving cross-functional alignment with CPO and VP-level stakeholders, and building engineering orgnizations from the ground up. My focus areas: platform engineering, distributed systems, commerce and marketplace platforms, engineering org building, and delivering cost efficiency and reliability at scale. Currently leading engineering at MHP India (A Porsche Company), building SaaS products for Porsche from scratch as one of four founding cluster leads.

Location

Bengaluru

AI stack

antigravity

claude code

claude

cursor

gemini

github copilot

Work experience

Senior Manager at MHP – A Porsche Company, Sep 2025 - Present · 1 yr, Bengaluru, - One of the founding engineering Leader at MHP India, reporting directly to the CEO, responsible for establishing engineering capability and delivering SaaS products for Porsche from the ground up. - Built engineering team from zero — hired all 20 engineers across two scrum teams and contributed to hiring 30 additional engineers across other MHP India clusters bringing the total count to 50+ in Bengaluru. - Delivered invoicing platform MVP to production in 6 months, supporting one-time order workflows for Porsche business units with subscription billing architecture in progress. - POC done to provide new systems for Fleet Management of Porsche vehicles. - Leading re-architecture of Porsche's De-Carbonization platform — migrating from a standalone Porsche project to a multi-tenant SaaS architecture.

Engineering Manager at Deliveroo, Jan 2025 - Sep 2025 · 9 mos, Bengaluru, - Led two engineering teams (9 engineers) building Deliveroo's Data Governance Platform, partnering with Security, Compliance, Product, and Platform organizations across UK and India. - Owned architecture and delivery for GDPR compliance and data retention initiatives, expanding coverage to rides and customer orders domains. - Replaced CastorDoc with DataHub within 45 days ahead of contract expiry, delivering $300K in annual savings while improving data discoverability and governance. - Built in-house cookie consent scanning capability, replacing reliance on OneTrust. - Led vendor evaluation and proof-of-concept for enterprise data classification, selecting Wiz as the platform solution. • Role concluded with Deliveroo's Bangalore office closure

Associate Vice President at Tata CLiQ, Apr 2024 - Sep 2024 · 6 mos, Bengaluru · Hybrid, - Expanded scope to own Commerce, Product Catalog Management, and Search platforms serving 40M+ registered users, with manager-of-managers responsibility across multiple engineering teams. - Drove cross-functional alignment on Replacement platform rollout across CPO, VP of Customer Service, Director of Frontend, and peer engineering leads — reducing projected CS call increase from 10% to 1% within 3 months of launch. - Owned engineering strategy, delivery governance, and stakeholder management across business-critical marketplace capabilities.

Senior Engineering Manager at Tata CLiQ, Oct 2021 - Mar 2024 · 2 yrs 6 mos, Bengaluru · Hybrid, - Inherited an organization of 44 engineers (60% vendor) and led workforce planning through two restructuring cycles, maintaining delivery continuity with a leaner, higher-ownership team of 24. - Designed and scaled commerce and search APIs handling 150K+ TPM using Kafka, Elasticsearch, and Redis — including ML-backed search platform covering spell check, query parsing, ranking, and dynamic faceting. - Established engineering observability standards — centralised ELK logging, P50/P75/P95/P99 dashboards, and Elasticsearch-based exception alerting — reducing mean time to detect and resolve production issues. - Drove infrastructure cost reduction delivering ~₹13 Cr in annual savings — reducing AWS instances from 35 to 15, migrating from Akamai to Cloudflare, and replacing AppDynamics with Elastic APM.

Engineering Manager at Shell, Oct 2020 - Oct 2021 · 1 yr 1 mo, Bengaluru, - Built Shell Austria's loyalty platform from scratch, integrating POS systems with the commerce and loyalty platform to deliver seamless offline-to-online experiences. - Launched loyalty program to 700K existing Shell Austria customers, completing hypercare and achieving stable platform handoff within tenure. - Led a distributed team of 16 engineers across India, UK, Bulgaria, and Netherlands across multiple time zones. - Partnered with product and business stakeholders across Austria, Germany, and Turkey to define MVPs and platform roadmap for European loyalty expansion.

Staff Engineer at AJIO.com, Jun 2019 - Sep 2020 · 1 yr 4 mos, Greater Bengaluru Area, - Served as central integration architect for AJIO's monolith-to-microservices decomposition — reverse engineering existing commerce platform and defining integration contracts across Product, Pricing, Promotions, Cart, and Search. - Improved cart throughput from 198 TPS to 720 TPS through API refactoring and performance optimization. - Owned commerce backend integration layer for Reliance Digital and Reliance Jewels, enabling cross-business platform expansion.

Senior Software Engineer at Majid Al Futtaim, Mar 2018 - May 2019 · 1 y 2 mo, Dubai, Built B2C marketplace e-commerce for Carrefour UAE.

Senior Project Engineer at Wipro Limited, Jan 2016 - Feb 2018 · 2 y 1 mo, Bengaluru, Worked on B2B pharma e-commerce site

Software Engineer at UTC Aerospace Systems, Aug 2012 - Aug 2015 · 3 y, Bengaluru, Worked on B2B aerospace parts e-commerce site

Technology consultant at Hewlett Packard Globalsoft, Aug 2010 - Aug 2012 · 2 y, Bengaluru

Education

B. Tech, Computer Science, Amrita Vishwa Vidyapeetham