Headline

Ad Sales & Brand Partnerships at SonyLIV | Digital Advertising | MICA MBA | MIT Manipal | Athlete

About

I work with SonyLIV as an Ad Sales Manager. My focus area lies in helping businesses promote and sell to the right audience via Sony Platforms. I make your brand visible to the right audience on the relevant shows via Sponsorships and Collaborations to help you accelerate growth! If you have a B2C or B2B2C audience, I will help you reach them. Feel free to connect! My previous work experience has been aligned with Corporate Sales and Business Development with companies like Paytm, Byjus and UTL Technologies. I have also worked with FMCG startups to align their GTM, Sales & Marketing Structure and Strategies. I have done my MBA from MICA, Ahmedabad specializing in Strategic Marketing and Communication. Previously, I had completed my Civil Engineering from Manipal Institute of Technology, MAHE. My Professional Expertise: Business Development, Media Planning, Brand Collaborations, Business Expansion Consulting, Marketing Consulting, Corporate Sales, Customer Relationship Management, Account Management, P&L Planning, Partnership Expansions, Online Marketing.

Location

Bengaluru

AI stack

gemini

meta

notebooklm

openai

perplexity

Gamma

Work experience

Ad Sales Manager - Sponsorships at Sony Pictures Networks India, Jul 2025 - Present · 1 yr 4 mos, Bengaluru

Executive Manager - Enterprise Sales at Paytm, Jul 2024 - Jul 2025 · 1 yr 1 mo, - Taking complete Ownership of Multiple Key Accounts - Increasing Revenue by cross & up-selling Paytm Ads, Cashback, Paytm First Membership and other Fintech Solutions to Onboarded clients - Pitching & Implementing various New Payment instruments or features or versions - Planning Marketing Campaigns in collaboration with Growth and Performance teams - Taking full ownership of SR fluctuations, key KPI for merchants, with all other escalations - Onboarding major Ecomm players in the country to help them grow their businesses by Paytm VAS Services and Business Payments

Manager - Enterprise Sales at Paytm, Jul 2022 - Jun 2024 · 2 yrs

Summer Intern - Performance Marketing at Wakefit, Apr 2021 - Jun 2021 · 3 mos, Bengaluru, Karnataka, India, - Automated & Analyzed Reports from Google Analytics to use across Business Verticals - Competitor Analysis, Campaign Communication strategizing for multiple product categories - Researched Scope & Prepared set-up of Dynamic Remarketing with Google Tag Manager - Optimized the website’s performance by Traffic, SERP & SEO keyword regulation & forecast

Corporate Alliances Manager at OYO, Nov 2019 - Apr 2020 · 6 mos, Bangalore Urban

Senior Business Development Manager at UTL Technologies ltd., Mar 2018 - Nov 2019 · 1 y 8 mo, Bangalore

Sales Manager at Deroi, May 2017 - Mar 2018 · 10 mo, Guwahati

Education

PGDM-C, Strategic Marketing and Communication, MICA | The School of Ideas

Bachelor of Technology (B.Tech.), Civil Engineering, Manipal institute of technology