Headline

Marketing & Growth Manager | ATL • BTL • Performance • Affiliate • Content • Events | Scaled 150M+ Monthly Reach | Apps, Real Estate & Consumer Internet

About

I’m a 360° Marketing & Growth professional with 10+ years of experience building and scaling consumer businesses across apps, real estate, and marketplace ecosystems. My core strength lies in combining ATL visibility, BTL execution, performance marketing, affiliate ecosystems, influencer strategy, and content-led growth to deliver measurable business outcomes — not just impressions. Key impact delivered: • Built affiliate & content distribution systems generating 150M+ monthly organic reach • Reduced customer acquisition cost by 50% while increasing ARPU by 120% • Executed college activations, field marketing, and on-ground events across Delhi NCR • Led 20+ member cross-functional marketing and content teams • Delivered double-digit organic install growth for a leading consumer audio platform Across roles at consumer startups and high-growth brands, I’ve worked at the intersection of: → Brand + Performance → Online + Offline growth → Content + Distribution scale

Location

Delhi

AI stack

claude

deepseek

gemini

midjourney

openai

ChatGPT Images

Work experience

Growth/ Operations Manager at Pocket FM, Jan 2022 - Present · 4 yrs 9 mos, Delhi, India, Led integrated marketing, content, influencer, and affiliate growth strategy for India. Built performance-driven affiliate ecosystem delivering 150M+ monthly reach and 50% lower CAC. Drove 20% uplift in organic installs via optimized creator funnels. Managed end-to-end influencer campaigns and supervised 20+ cross-functional team members.

Operations Manager (Spares) at GoMechanic.in, Nov 2019 - May 2021 · 1 yr 7 mos, Gurugram, Haryana, India, Built NCR on-demand supply network, improving fulfillment and customer experience. Increased order fulfillment from 20% → 70% and managed ₹1.2 Cr monthly volume.

Marketing Manager at Stanza Living, Jan 2019 - Oct 2019 · 10 mos, Delhi, India, Executed BTL campaigns, college activations, and regional field marketing sustaining 90%+ occupancy. Led on-ground promotional events and promoter networks to accelerate lead generation.

Marketing Operations Manager at Nestaway, Oct 2015 - Jan 2019 · 3 yrs 4 mos, Noida, Uttar Pradesh, India, Established and managed SOPs for regional service and maintenance, optimizing operations and reducing turnaround times. Led vendor partnerships and rapid-response teams, enhancing revenue through value-added services.

Education

Master's degree, Political Science and Government, Deen Dayal Upadhyaya (DDU) Gorakhpur University

Bachelor of Laws - LLB, Law, Prof. Rajendra Singh (Rajju Bhaiya) University (PRSU), Prayagraj