---
title: "Avinash Bikumalla - Head of Performance Marketing (SEO, SEM, ASO) in Bengaluru | Tal"
description: "Meet Avinash Bikumalla, Head of Performance Marketing | Ex. Flipkart, Apna, BankBazaar based in Bengaluru. AI stack includes claude, gemini, and openai."
image: "https://tal.club/meet/avinash-bikumalla/share-image"
---

# Avinash Bikumalla on Tal

## Headline

Head of Performance Marketing \| Ex\. Flipkart, Apna, BankBazaar

## About

I am a Growth Marketing professional with 15 years of experience in the Digital Marketing domain\. I have scaled the Traffic, Business & Revenue of start\-ups, and MNCs using Paid and Organic channels\. I have worked in both B2B & B2C companies that spread across Finance, Education, E\-Commerce, Travel, and Jobs industries\. Skilled in marketing management that caters to Demand Generation, Digital Marketing, Product Marketing, and Content Marketing\. Achievements: ✔ Apna: Reduced Employer CAC by 50% and getting ROAS of 80%\. Grew SEO traffic from 450K to 1\.3 Mn in 18 months of time\. ✔ Flipkart: Grew SEO visits by 3x in 2\.9 years resulting in 2\.5x Units & 1\.8x Revenue\. Using programmatic advertising successfully launched Narzo and Micromax phones that generated 100\+ Cr revenue ✔ UrbanPro: Doubled the Organic traffic in 1\.4 years\. Optimised campaign and increased ROI of marketing spend by 50% in 2 years\. ✔ Creyate: Planned and successfully marketed Creyate in the GOSF 2014 Event that gave 5x revenue and started performance marketing ✔ Brought BankBazaar out of Google penalty and increased the traffic by 2\.5 times in less than one year & customer base by 6x from the SEO channel Strengths: ★ Founding member of the marketing team at start\-ups that grew from 0 to 1 & from 1 to 100 ★ Team Management: Have handled a team of 7 people that were doing SEO, SEM, Social Media Marketing, Content marketing, affiliate marketing ★ End\-to\-end: Planning, strategising, executing & achieving business goals using all the digital marketing channels ★ Complete lifecycle: Grew the revenue by getting the users at all the touch points like acquisition, activation, retention, engagement ★ Performance Marketing: Handled budgets of 10 Cr INR/year in acquiring new users at the lowest CAC and generating a ROAS of 2X ★ Programmatic: Used programmatic advertising in successfully launching and selling poco, Micromax, Narzo & Infinix mobile phones on Flipkart ★ SEO: Launched the products that scaled organic traffic of the website by 2X in a span of 2 Years Digital Marketing skillsets: \* SEO \(On\-page, Off\-page, Product, Technical\) \* App store optimisation \(ASO\) \* Search Engine Marketing \(SEM\) \* Social Media Marketing \(SMM\) \* PPC \* Universal App Campaigns \(UAC\) \* Google Ads, YouTube ads \* Facebook Ads \* E\-Mail marketing \* Affiliate marketing \* App SEO \* App marketing \* Performance\-Max \(P\-max\) \* Video Action Campaigns \(VAC\) \* Bing Ads \* Google Marketing Platform \* DV360 \* DCM \* Media buying \* Media planning \* Google Data studio \* Ads Data Hub \(ADH\) \* Shopify SEO

## Location

Bengaluru

## AI stack

claude

gemini

openai

ChatGPT

Otter\.ai

Zapier

## Work experience

Head of Performance Marketing \(SEO, SEM, ASO\) at Dezerv, Sep 2022 \- Present · 4 yrs 2 mos, Bengaluru, Karnataka, India

Head of Performance Marketing \(SEO, SEM, FB Ads\) at apna, Apr 2021 \- Sep 2022 · 1 yr 6 mos, Bangalore Urban, Karnataka, India, Achievements: • Generated 100% ROI for SEM campaigns & reduced the CAC by 40% • Used product SEO to grow the organic traffic by 200% \(from 450K to 1\.4 Mn\) in 1\.5 years Roles & Responsibilities: • Held leadership position at apna to grow Employers & Job seekers on the platform • Led six members team & I headed the strategy, planning and execution that has overachieved the Business goals for Employer Acquisition & Organic Traffic • Increased the LTV/CAC of the employers & helped in Monetizing the employers on Apna • Ranked for highly competitive keywords \(free job alerts etc\.\) by outranking the higher authority websites like Naukri, indeed, Monster

Senior Brand Manager at Flipkart, Jul 2020 \- Apr 2021 · 10 mos, Bengaluru, Karnataka, India, Achievement: Using programmatic advertising successfully launched Poco, Narzo, Micromax, and Infinix phones generating 100\+ Cr revenue Roles & Responsibilities: • Learnt about Media planning and helped in the successful launch of Flipkart Videos vertical • Have hands\-on experience with programmatic advertising tools like DV360, DCM, ADH

Head of SEO \(Search Engine Optimisation\) at Flipkart, Aug 2017 \- Jun 2020 · 2 yrs 11 mos, Bengaluru Area, India, Achievement: Doubled SEO traffic in a span of 1\.4 years & 3X in 2\.9 years Roles & Responsibilities: • Lead SEO team at Flipkart & was PoC for the SEO team • I have worked closely with Category & Events teams to get the maximum ROI during company\-wide events like Big Billion Days \(BBD\), BSD, EOSS & various Thematic events • Was part of Grocery, Travel verticals launch on Flipkart

Digital Marketing Manager at UrbanPro, Sep 2015 \- Aug 2017 · 2 yrs, Bangalore, Achievements: • Increased SEO traffic by 120% & needs \(conversions at UrbanPro\) by 50% • Increased ROI of AdWords campaigns by 40% Roles & Responsibilities: • Primarily worked as SEO manager and handled on\-page, off\-page activities & branding • Optimized Google AdWords into individual campaigns instead of a portfolio approach • Worked with affiliate channels to grow business and improve ROI on paid channels

Digital Marketing Manager at ARVIND MILLS, INDIA, Sep 2014 \- Sep 2015 · 1 yr 1 mo, Bangalore, Achievements: • Initiated Facebook marketing, re\-marketing campaigns that gave an ROI of 3X • Planned, Participated and was In\-charge of the GOSF 2014 Event that brought 5X revenue Roles & Responsibilities: • Started a new business model – HomeVisit for the first time in the Indian Retail industry • Re\-structured AdWord campaigns to improve conversions • Built Social media strategy for the Creyate brand –> Running awareness campaign and product promotions

Head of SEO at BankBazaar, Nov 2013 \- Sep 2014 · 10 mo, Bangalore, Achievements: • Increased SEO traffic by 2\.5X in less than a year • Achieved the first position for highly competitive keywords like car loan, home loan, personal loan beating the banks that disburse the loans Roles & Responsibilities: • Joined as a founding member of the SEO Team • Led a team of 12 people that worked on SEO & content marketing • Introduced Video, Vernacular, and Hyperlocal SEO concepts in the BankBazaar website way before Google preached • Re\-structured website design to meet user requirements

Sr\. Softwere Engineer at Infosys, Jun 2009 \- Oct 2013 · 4 y 4 mo, Hyderabad, Worked as a frontend developer

## Education

Information and Communication Technology, ICT, Dhirubhai Ambani Institute of Information and Communication Technology

Intermediate, MPC, Narayana College

[View the original profile](https://tal.club/meet/avinash-bikumalla)

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