Headline

Head of Performance Marketing | Ex. Flipkart, Apna, BankBazaar

About

I am a Growth Marketing professional with 15 years of experience in the Digital Marketing domain. I have scaled the Traffic, Business & Revenue of start-ups, and MNCs using Paid and Organic channels. I have worked in both B2B & B2C companies that spread across Finance, Education, E-Commerce, Travel, and Jobs industries. Skilled in marketing management that caters to Demand Generation, Digital Marketing, Product Marketing, and Content Marketing. Achievements: ✔ Apna: Reduced Employer CAC by 50% and getting ROAS of 80%. Grew SEO traffic from 450K to 1.3 Mn in 18 months of time. ✔ Flipkart: Grew SEO visits by 3x in 2.9 years resulting in 2.5x Units & 1.8x Revenue. Using programmatic advertising successfully launched Narzo and Micromax phones that generated 100+ Cr revenue ✔ UrbanPro: Doubled the Organic traffic in 1.4 years. Optimised campaign and increased ROI of marketing spend by 50% in 2 years. ✔ Creyate: Planned and successfully marketed Creyate in the GOSF 2014 Event that gave 5x revenue and started performance marketing ✔ Brought BankBazaar out of Google penalty and increased the traffic by 2.5 times in less than one year & customer base by 6x from the SEO channel Strengths: ★ Founding member of the marketing team at start-ups that grew from 0 to 1 & from 1 to 100 ★ Team Management: Have handled a team of 7 people that were doing SEO, SEM, Social Media Marketing, Content marketing, affiliate marketing ★ End-to-end: Planning, strategising, executing & achieving business goals using all the digital marketing channels ★ Complete lifecycle: Grew the revenue by getting the users at all the touch points like acquisition, activation, retention, engagement ★ Performance Marketing: Handled budgets of 10 Cr INR/year in acquiring new users at the lowest CAC and generating a ROAS of 2X ★ Programmatic: Used programmatic advertising in successfully launching and selling poco, Micromax, Narzo & Infinix mobile phones on Flipkart ★ SEO: Launched the products that scaled organic traffic of the website by 2X in a span of 2 Years Digital Marketing skillsets: * SEO (On-page, Off-page, Product, Technical) * App store optimisation (ASO) * Search Engine Marketing (SEM) * Social Media Marketing (SMM) * PPC * Universal App Campaigns (UAC) * Google Ads, YouTube ads * Facebook Ads * E-Mail marketing * Affiliate marketing * App SEO * App marketing * Performance-Max (P-max) * Video Action Campaigns (VAC) * Bing Ads * Google Marketing Platform * DV360 * DCM * Media buying * Media planning * Google Data studio * Ads Data Hub (ADH) * Shopify SEO

Location

Bengaluru

AI stack

claude

gemini

openai

ChatGPT

Otter.ai

Zapier

Work experience

Head of Performance Marketing (SEO, SEM, ASO) at Dezerv, Sep 2022 - Present · 4 yrs 2 mos, Bengaluru, Karnataka, India

Head of Performance Marketing (SEO, SEM, FB Ads) at apna, Apr 2021 - Sep 2022 · 1 yr 6 mos, Bangalore Urban, Karnataka, India, Achievements: • Generated 100% ROI for SEM campaigns & reduced the CAC by 40% • Used product SEO to grow the organic traffic by 200% (from 450K to 1.4 Mn) in 1.5 years Roles & Responsibilities: • Held leadership position at apna to grow Employers & Job seekers on the platform • Led six members team & I headed the strategy, planning and execution that has overachieved the Business goals for Employer Acquisition & Organic Traffic • Increased the LTV/CAC of the employers & helped in Monetizing the employers on Apna • Ranked for highly competitive keywords (free job alerts etc.) by outranking the higher authority websites like Naukri, indeed, Monster

Senior Brand Manager at Flipkart, Jul 2020 - Apr 2021 · 10 mos, Bengaluru, Karnataka, India, Achievement: Using programmatic advertising successfully launched Poco, Narzo, Micromax, and Infinix phones generating 100+ Cr revenue Roles & Responsibilities: • Learnt about Media planning and helped in the successful launch of Flipkart Videos vertical • Have hands-on experience with programmatic advertising tools like DV360, DCM, ADH

Head of SEO (Search Engine Optimisation) at Flipkart, Aug 2017 - Jun 2020 · 2 yrs 11 mos, Bengaluru Area, India, Achievement: Doubled SEO traffic in a span of 1.4 years & 3X in 2.9 years Roles & Responsibilities: • Lead SEO team at Flipkart & was PoC for the SEO team • I have worked closely with Category & Events teams to get the maximum ROI during company-wide events like Big Billion Days (BBD), BSD, EOSS & various Thematic events • Was part of Grocery, Travel verticals launch on Flipkart

Digital Marketing Manager at UrbanPro, Sep 2015 - Aug 2017 · 2 yrs, Bangalore, Achievements: • Increased SEO traffic by 120% & needs (conversions at UrbanPro) by 50% • Increased ROI of AdWords campaigns by 40% Roles & Responsibilities: • Primarily worked as SEO manager and handled on-page, off-page activities & branding • Optimized Google AdWords into individual campaigns instead of a portfolio approach • Worked with affiliate channels to grow business and improve ROI on paid channels

Digital Marketing Manager at ARVIND MILLS, INDIA, Sep 2014 - Sep 2015 · 1 yr 1 mo, Bangalore, Achievements: • Initiated Facebook marketing, re-marketing campaigns that gave an ROI of 3X • Planned, Participated and was In-charge of the GOSF 2014 Event that brought 5X revenue Roles & Responsibilities: • Started a new business model – HomeVisit for the first time in the Indian Retail industry • Re-structured AdWord campaigns to improve conversions • Built Social media strategy for the Creyate brand –> Running awareness campaign and product promotions

Head of SEO at BankBazaar, Nov 2013 - Sep 2014 · 10 mo, Bangalore, Achievements: • Increased SEO traffic by 2.5X in less than a year • Achieved the first position for highly competitive keywords like car loan, home loan, personal loan beating the banks that disburse the loans Roles & Responsibilities: • Joined as a founding member of the SEO Team • Led a team of 12 people that worked on SEO & content marketing • Introduced Video, Vernacular, and Hyperlocal SEO concepts in the BankBazaar website way before Google preached • Re-structured website design to meet user requirements

Sr. Softwere Engineer at Infosys, Jun 2009 - Oct 2013 · 4 y 4 mo, Hyderabad, Worked as a frontend developer

Education

Information and Communication Technology, ICT, Dhirubhai Ambani Institute of Information and Communication Technology

Intermediate, MPC, Narayana College