Headline

Senior Performance Marketing | B2B | Multi Channel | Google and Meta certified | Customer journey

About

Performance-focused marketing analyst with 4+ years of hands-on experience in Meta Ads, Google Ads, LinkedIn and marketplace ecosystems. Skilled in campaign structuring and execution, optimization, ad operations, segmentation and analytics with a proven record of managing multiple projects in fast-paced environments in the US, UK and Indian markets. Expertise in marketing funnels, GA4, and third-party platform integrations. Relationship building with Marketing heads. Adept at mentoring junior team members and translating client needs into ROI-driven media strategies by working on Pitch Deck Creation which helped in exceeding quarterly revenue targets of 5% and then 7%, both within a year. Worked with sales teams on lead quality, qualification, funnel movement, campaign feedback, and opportunity conversion.

Location

Bengaluru

AI stack

claude

elevenlabs

gemini

openai

perplexity

ChatGPT Images

Work experience

Senior Biddable Media at Havas Media Network, Mar 2026 - Present · 9 mos, Bangalore Urban, - End to end campaign management on Google ads, Bing ads, meta, LinkedIn and TikTok ads. - worked on weekly and monthly reports to present campaign performance. - Stakeholder management

Performance Marketing Analyst at AnywhereWorks, Nov 2024 - Feb 2026 · 1 yr 4 mos, - Worked on monthly and yearly channel strategies based on marketing and business goals. - Executed and optimised campaign structures across multi channels. - Presented the marketing performance to the stakeholders and suggested budget and strategies for scale up. Took data driven decision for better campaign performance and goal reach. - Researched on market trends and did search terms analysis to ensure we are effectively spending. - Worked on landing pages revamp. - Conducted competitor analysis to identify differentiation strategies and enhance brand positioning. - Coordinated with cross-department teams to ensure effective delivery of our ads. - Worked on audience segmentation. - A|B testing for creatives and messaging. - Worked with sales teams on lead quality, qualification, funnel movement, campaign feedback, and opportunity conversion.

Jr. Performance Marketing Analyst at AnywhereWorks, Jul 2023 - Oct 2024 · 1 yr 4 mos, - Executed campaign strategies. - Monitored and optimised multi-channel campaigns across Google, Bing, Meta, LinkedIn and Tiktok. - Created reports to analyse the performance and take data-driven decisions. - Worked on daily, monthly reports or as required by the stakeholders to communicate the campaign performance. - Involved in making paid strategies. - Collaborated with cross-functional departments to ensure smooth execution and ensure best delivery of the paid ads. - Worked on A|B testing strategies. - Worked on content and creative briefs to have better creatives and landing pages.

Digital Marketing - process executive at Cognizant, May 2022 - Jul 2023 · 1 yr 3 mos, India, - Managed and optimized Amazon Marketing Services (AMS) campaigns to drive sales and brand visibility. - Monitored key performance metrics, including CTR, ROAS, and conversion rates to refine ad strategies.

Freelance at Freelance, May 2021 - Jun 2021 · 2 mos, - Website SEO - Wordpress - Worked on content and creative.

Education

Bsc, chemistry, St. Joseph's College for Women

12th PCM, Carmel School