Headline

Growth & Engagement @ Borderless | Where Marketing Meets Markets

About

I have detailed experience and in-depth knowledge of conceiving extensive plans to help execute campaigns in partnership with internal and external stakeholders; Coming from a background in advertising, I have the potential to plan, create, strategize, & carry out high-impact initiatives. I have always been productive at work and have met challenging deadlines with ease. I prefer to think of myself as a team player who has the ability to transform unstructured data into actionable concepts and efforts. I can use my abilities in leadership, writing, and communication to broaden my experience and let my creativity soar to its highest potential.

Location

Bengaluru

AI stack

claude

gemini

lovable

openai

perplexity

ChatGPT

Work experience

Engagement Manager - Marketing at Borderless, Feb 2025 - Present · 1 yr 8 mos, Bengaluru, Karnataka, India

Brand Solutions Lead at Schbang, Sep 2023 - Dec 2024 · 1 yr 4 mos, Bengaluru, Karnataka, India, Brands: ITC Hotels - Luxury Collection

Associate at I-PAC (Indian Political Action Committee), Apr 2023 - Sep 2023 · 6 mos, India, -Detecting the political pulse of different demographic, geographic, and legislative entities through a series of rigorous primary or secondary research initiatives. -Liaising with political stake holders including party leadership, post holders, and workers to provide support, execute central campaigns, and develop networks on the ground. -Planned, conceptualized, strategized, and executed high-impact end-to-end on-ground campaigns; Draft detailed work plans to handhold implementation in coordination with internal and external stakeholders. -Co-ordinating with various internal teams of I-PAC including digital media, data analytics, strategic research, and operations to achieve campaign aims.

Account Executive at VML, Jun 2022 - Apr 2023 · 11 mos, Kolkata, West Bengal, India, Was handling the client's: Berger Paints and Spencer’s Retail on a pan India basis. Developing, implementing, and managing all the client-specific branding, marketing, and promotion plans. Also presenting concepts and creative ideas to clients, make sure that campaigns for clients are appropriately planned and executed to meet advertising goals nationwide.

Account Management Trainee at VML, May 2021 - Feb 2022 · 10 mos, Kolkata, West Bengal, India, Worked closely with the Client Services Director to foster a positive relationship with the client, understand their corporate requirements and translate them into communication briefs. Over a period of 10 months, I worked on brands like: ITC (Tobacco), TATA (Tiscon, Wiron, Basera, Agrico) and Dynex

Education

Bachelor of Science - BSc, St. Xavier's College (Autonomous), Kolkata

Indian School Certificate, Liberal Arts and Sciences, General Studies and Humanities, St. Xavier's Collegiate School - India