Headline

More than 14 years experience in Digital Marketing & E-Commerce. Currently located in Kolkata.

About

Working as Senior Manager in Digital Banking and having more than 12 years of experience in handling Digital Marketing & E-commerce trade with marketplace giants like Amazon India, Flipkart, Snapdeal, Paytm and also end to end Digital Marketing for brands like BoroPlus (Emami Ltd), Tata Pravesh (Tata Steel), Kutchina (Kitchen Appliances), Apeejay Oxford Bookstores (Books, Stationary Items, Typhoo Tea). Have effectively created digital strategies on SEO, SEM and various social media channels and successfully implemented the same for business growth in terms of lead generation for sales force, e-commerce purchase and overall increment in brand equity.

Location

Greater Kolkata Area

AI stack

cursor

opencode

claudecode

Work experience

Senior Manager Digital Banking at Bandhan Bank, Aug 2022 - Present · 4 yrs 1 mo, Kolkata,  Handling customer acquisition campaign for online savings account opening.  Coordinating with marketing team for digital campaigns.  Customer journey analysis and drop-out lead management  Vendor coordination with Fintech companies for product development.  Acquisition of account opening through internal souce (Asset and Branch Banking Team)  Regular product training for internal staffs.

Assistant Manager - Digital Marketing at Emami Ltd, Sep 2021 - Aug 2022 · 1 yr, Kolkata, West Bengal, India,  Digital Marketing planning (SEO, SMM & SEM), execution and KPI monitoring.  Vendor management for Digital Marketing, Online Media activity and creative partners.  KPI based campaign planning and execution on Search Engine, Social Media, OTT platforms etc.  Paid advertisement on Google Adwords, Facebook and Instagram.  Marketing Activities based on Exact TG and Geo Location.  Ecommerce website launch for BoroPlus brand.  Managing order execution and for Ecommerce (Kesh King & Boro Plus).  Online Reputation Management (Tool Based: TalkWalker)

Digital Marketing Analyst at Tata Steel, Nov 2019 - Sep 2021 · 1 yr 11 mos, Kolkata Area, India,  End to End Digital Marketing planning (SEO, SMM, ORM & SEM), execution and KPI monitoring.  Vendor management for Digital Marketing, Online Media activity and creative partners.  Lead generation and maintenance of target CPL with Lead to Conversion percentage.  E-Commerce Portal Management (aashiyana.tatasteel.com/tatapravesh)  Managing Pricing and Online deals w.r.t payment gateway (PayU) offers for in-house brands  Handling B2B & B2C leads from India Mart and Justdial.  Website query monitoring and response management through Chat-Bot deployment.  New Initiative: E-commerce website for Tata Pravesh  Production & Launch of Virtual Showroom (Web-Based)

Senior SEO Analyst at Source Desk Global Private Limited, Mar 2019 - Nov 2019 · 9 mos, Kolkata, West Bengal, India,  Digital Marketing planning and execution.  Paid advertisement on Google Adwords and Lead Generation  Online Reputation Management of brand.

Asst. Manager –Digital Marketing & E-commerce at Kutchina Connect, Jul 2016 - Sep 2018 · 2 yrs 3 mos, Kolkata Area, India,  360 degree Digital Marketing with SEO, SEM and SMM and ORM.  Website development  Vendor management for Digital Marketing and E-commerce and logistic (Safe Express)  Online Marketplace business handling through Snap Deal, Amazon India, Flipkart, D.E Shaw & Co (Gifting)  Acquisition and retention of online distributors.  In-house collaboration for packaging and shipment on timely basis.

Education

BSC IT, Information Technology, sikkim manipal university

South Point High School