Avijit Dutta profile photo 1 on Tal

Avijit Dutta

Content Creator | Copywriter | Crafting words that convert

India

4+ years of work experience

Kerala Ayurveda Limited
Jan 20263 mosMar 2026

gained extensive knowledge about health and wellness, particularly in the areas of skincare and haircare. Wrote product-focused ad copy for Meta and Amazon. Wrote copy for CRM channels (especially WhatsApp), helping with acquisition and retention campaigns. Used the consumer research dashboard, consuma.ai, to position our products on the D2C website and Amazon.
Freelance | Self-Employed
Apr 20241 yr 9 mosDec 2025

Worked for leading RMG, health and wellness and fashion brands. Helped launch campaigns for Sportsbaazi during the 2024 IPL and T20 World Cup. worked as a direct response copywriter for MPL for the India and US markets. Built a social media strategy for a new-age fashion brand to increase footfall in physical stores.
Gameskraft
Mar 20231 yrFeb 2024

Bengaluru, Karnataka, India

Created SEO-optimised content for websites, blogs, and marketing landing pages using tools like SEMrush, Ahrefs, Moz, Ubersuggest, and Google Keyword Planner. Monitored and analysed content performance with Google Analytics, using data-driven insights to optimize future efforts. Delivered compelling copywriting across channels—PNS, SMS, WhatsApp, website, Instagram Reels, Meta ads—while supporting rebranding initiatives like Gamezy Ludo to Ludo Culture. Collaborated on UX writing with product teams to craft intuitive in-app copy for navigation, instructions, and error messages using Figma.
Gameskraft
Jul 20228 mosFeb 2023

Led the roadmap for the successful launch of a product related to prediction based trading in India. This concept is already quite prevalent in the West, especially the US
Crictips.com
Jan 20227 mosJul 2022

Remote

Aadhan Media Private Limited
Jul 20217 mosJan 2022

Wrote 60-word news on breaking and trending topics. Spot trends on social media and write video scripts and explainers for Instagram and YouTube. Track and evaluate news coverage across various channels (print, online, broadcast, and social media). Edit existing content to ensure accuracy, clarity, readability, and consistency with company standards.

Avijit’s AI Stack

antigravity
antigravity
codex
codex
opencode
opencode

Education

MICA | The School of Ideas

Postgraduate Degree, Digital Marketing and Communications

MICA | The School of Ideas

20211 yr2022
Indian Institute of Journalism & New Media

PG Diploma, Broadcast Journalism

Indian Institute of Journalism & New Media

20171 yr2018

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Headline

Content Creator | Copywriter | Crafting words that convert

About

I write across marketing, sports, and culture, and somewhere in between, I developed a habit of breaking down campaigns, ads, and brand moments the way a cricket analyst breaks down an innings. I write about ads that should have worked, moments brands missed and the ones that got exactly right. If words are your business too, we probably have a lot to talk about. For collabs you can reach out to me here: ad9803482@gmail.com

Location

India

AI stack

antigravity

codex

opencode

Work experience

Copywriter at Kerala Ayurveda Limited, Jan 2026 - Mar 2026 · 3 mos, gained extensive knowledge about health and wellness, particularly in the areas of skincare and haircare. Wrote product-focused ad copy for Meta and Amazon. Wrote copy for CRM channels (especially WhatsApp), helping with acquisition and retention campaigns. Used the consumer research dashboard, consuma.ai, to position our products on the D2C website and Amazon.

Copywriter at Freelance | Self-Employed, Apr 2024 - Dec 2025 · 1 yr 9 mos, Worked for leading RMG, health and wellness and fashion brands. Helped launch campaigns for Sportsbaazi during the 2024 IPL and T20 World Cup. worked as a direct response copywriter for MPL for the India and US markets. Built a social media strategy for a new-age fashion brand to increase footfall in physical stores.

Copywriter at Gameskraft, Mar 2023 - Feb 2024 · 1 yr, Bengaluru, Karnataka, India, Created SEO-optimised content for websites, blogs, and marketing landing pages using tools like SEMrush, Ahrefs, Moz, Ubersuggest, and Google Keyword Planner. Monitored and analysed content performance with Google Analytics, using data-driven insights to optimize future efforts. Delivered compelling copywriting across channels—PNS, SMS, WhatsApp, website, Instagram Reels, Meta ads—while supporting rebranding initiatives like Gamezy Ludo to Ludo Culture. Collaborated on UX writing with product teams to craft intuitive in-app copy for navigation, instructions, and error messages using Figma.

Analyst at Gameskraft, Jul 2022 - Feb 2023 · 8 mos, Led the roadmap for the successful launch of a product related to prediction based trading in India. This concept is already quite prevalent in the West, especially the US

Cricket Content Writer at Crictips.com, Jan 2022 - Jul 2022 · 7 mos, Remote

Content Writer at Aadhan Media Private Limited, Jul 2021 - Jan 2022 · 7 mos, Wrote 60-word news on breaking and trending topics. Spot trends on social media and write video scripts and explainers for Instagram and YouTube. Track and evaluate news coverage across various channels (print, online, broadcast, and social media). Edit existing content to ensure accuracy, clarity, readability, and consistency with company standards.

Education

Postgraduate Degree, Digital Marketing and Communications, MICA | The School of Ideas

PG Diploma, Broadcast Journalism, Indian Institute of Journalism & New Media