---
title: "Avantika Vashistha - Category Manager - Food & Beverages in Delhi | Tal"
description: "Meet Avantika Vashistha, Category Manager at CRED | Category Strategy, Vendor Management & Revenue Growth | Ex Times Prime based in Delhi. AI stack includes claude."
image: "https://tal.club/meet/avantika-vashistha/share-image"
---

# Avantika Vashistha on Tal

## Headline

Category Manager at CRED \| Category Strategy, Vendor Management & Revenue Growth \| Ex Times Prime

## About

Category Manager with 4\+ years of experience building and scaling categories across consumer internet and e\-commerce businesses\. Currently at CRED, I manage and grow categories across Food & Beverages, driving category expansion, revenue growth, assortment strategy, and strategic brand partnerships\. Over the course of my career, I have built and scaled categories from inception, launched new brands and product segments, negotiated commercial partnerships, and delivered measurable business impact through data\-driven decision making\. Previously, at Times Prime, I managed strategic partnerships with leading brands across technology, fintech, retail, and lifestyle categories, driving revenue growth and executing large\-scale campaigns that delivered strong engagement and business outcomes\. Core expertise: • Category Management & Category Strategy • Vendor & Partner Management • Commercial Negotiations • Revenue Growth & Monetization • Assortment Planning & Merchandising • Business Development • Business Analytics & Growth Strategy Always happy to connect with professionals across e\-commerce, consumer brands, and marketplace ecosystems\.

## Location

Delhi

## AI stack

claude

## Work experience

Category Manager \- Food & Beverages at CRED, Nov 2025 \- Present · 11 mos, • Own and scale a ₹7 Cr\+ monthly GMV portfolio across Food & Beverages categories at CRED\. • Drive category growth through commercial negotiations, assortment expansion, pricing optimization, and strategic brand partnerships\. • Built and scaled the Staples category by identifying whitespace opportunities and onboarding leading FMCG brands\. • Partner closely with brands such as Farmley, Happilo, MyFitness, Unibic and others to drive sustainable business growth\. • Revived dormant brand partnerships by resolving operational and commercial bottlenecks and rebuilding long\-term relationships\.

Category Manager \- Fashion at CRED, Oct 2023 \- Nov 2025 · 2 yrs 2 mos, • Owned a portfolio contributing \~40% of total Fashion GMV and revenue across apparel, fashion accessories, footwear, bags, and backpacks\. • Built and scaled new categories including Kids and Women's Fashion, expanding CRED's presence across multiple fashion segments\. • Led end\-to\-end brand acquisition and assortment expansion across apparel, accessories, footwear, and lifestyle categories\. • Worked with leading brands including Woodland, Timex, GIVA, Snitch, BlissClub to drive category growth and customer engagement\. • Improved monetization and advertising penetration through strategic campaign planning, visibility enhancements, and assortment optimization\.

Strategic Alliances & Partnerships at Times Prime, Mar 2022 \- Oct 2023 · 1 yr 8 mos, Gurugram, • Managed strategic partnerships with 45\+ leading brands across technology, fintech, retail, food delivery, and lifestyle categories, including Google, Amazon, Disney\+ Hotstar, Starbucks, Paytm, Fi Money, and CRED\. • Delivered ₹5 Cr\+ revenue through partner acquisition, commercial negotiations, and campaign monetization\. • Identified, negotiated, and launched member\-exclusive offers and subscription benefits, strengthening partner engagement and improving the member value proposition\. • Led flagship campaigns such as Times Prime Member Fest and Power Week, driving 3x user engagement, delivering 4x ROAS, and reducing customer acquisition costs by 25% for participating brands\. • Collaborated with cross\-functional teams across Product, Marketing, Strategy, Legal, and Operations to launch large\-scale campaigns and ensure seamless execution\.

## Education

PGDM, International Business, Birla Institute of Management Technology \(BIMTECH\)

[View the original profile](https://tal.club/meet/avantika-vashistha)

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