Headline

Category Manager at CRED | Category Strategy, Vendor Management & Revenue Growth | Ex Times Prime

About

Category Manager with 4+ years of experience building and scaling categories across consumer internet and e-commerce businesses. Currently at CRED, I manage and grow categories across Food & Beverages, driving category expansion, revenue growth, assortment strategy, and strategic brand partnerships. Over the course of my career, I have built and scaled categories from inception, launched new brands and product segments, negotiated commercial partnerships, and delivered measurable business impact through data-driven decision making. Previously, at Times Prime, I managed strategic partnerships with leading brands across technology, fintech, retail, and lifestyle categories, driving revenue growth and executing large-scale campaigns that delivered strong engagement and business outcomes. Core expertise: • Category Management & Category Strategy • Vendor & Partner Management • Commercial Negotiations • Revenue Growth & Monetization • Assortment Planning & Merchandising • Business Development • Business Analytics & Growth Strategy Always happy to connect with professionals across e-commerce, consumer brands, and marketplace ecosystems.

Location

Delhi

AI stack

claude

Work experience

Category Manager - Food & Beverages at CRED, Nov 2025 - Present · 11 mos, • Own and scale a ₹7 Cr+ monthly GMV portfolio across Food & Beverages categories at CRED. • Drive category growth through commercial negotiations, assortment expansion, pricing optimization, and strategic brand partnerships. • Built and scaled the Staples category by identifying whitespace opportunities and onboarding leading FMCG brands. • Partner closely with brands such as Farmley, Happilo, MyFitness, Unibic and others to drive sustainable business growth. • Revived dormant brand partnerships by resolving operational and commercial bottlenecks and rebuilding long-term relationships.

Category Manager - Fashion at CRED, Oct 2023 - Nov 2025 · 2 yrs 2 mos, • Owned a portfolio contributing ~40% of total Fashion GMV and revenue across apparel, fashion accessories, footwear, bags, and backpacks. • Built and scaled new categories including Kids and Women's Fashion, expanding CRED's presence across multiple fashion segments. • Led end-to-end brand acquisition and assortment expansion across apparel, accessories, footwear, and lifestyle categories. • Worked with leading brands including Woodland, Timex, GIVA, Snitch, BlissClub to drive category growth and customer engagement. • Improved monetization and advertising penetration through strategic campaign planning, visibility enhancements, and assortment optimization.

Strategic Alliances & Partnerships at Times Prime, Mar 2022 - Oct 2023 · 1 yr 8 mos, Gurugram, • Managed strategic partnerships with 45+ leading brands across technology, fintech, retail, food delivery, and lifestyle categories, including Google, Amazon, Disney+ Hotstar, Starbucks, Paytm, Fi Money, and CRED. • Delivered ₹5 Cr+ revenue through partner acquisition, commercial negotiations, and campaign monetization. • Identified, negotiated, and launched member-exclusive offers and subscription benefits, strengthening partner engagement and improving the member value proposition. • Led flagship campaigns such as Times Prime Member Fest and Power Week, driving 3x user engagement, delivering 4x ROAS, and reducing customer acquisition costs by 25% for participating brands. • Collaborated with cross-functional teams across Product, Marketing, Strategy, Legal, and Operations to launch large-scale campaigns and ensure seamless execution.

Education

PGDM, International Business, Birla Institute of Management Technology (BIMTECH)