---
title: "Ausaf Ayesha Khan - Merchandiser in Mumbai | Tal"
description: "Meet Ausaf Ayesha Khan, E-commerce Management | Omnichannel Marketing | Merchandising based in Mumbai. AI stack includes claude, meta, and sora."
image: "https://tal.club/meet/ausaf-ayesha-khan/share-image"
---

# Ausaf Ayesha Khan on Tal

## Headline

E\-commerce Management \| Omnichannel Marketing \| Merchandising

## About

Results\-driven E\-commerce and Brand Management professional with experience in managing fashion and lifestyle brands across Shopify\-led marketplaces\. Skilled in account management, category growth, merchandising, and performance marketing, with a strong focus on data\-driven decision\-making and revenue optimization\. Proven ability to onboard and scale brands, optimize catalog visibility, and improve key metrics such as conversion rate \(CVR\), AOV, and inventory efficiency\. Adept at collaborating cross\-functionally to drive growth, enhance customer experience, and deliver business outcomes\.

## Location

Mumbai

## AI stack

claude

meta

sora

ChatGPT

HeyGen

## Work experience

Merchandiser at Neela Film Productions Private Limited, Sep 2025 \- Present · 1 yr 2 mos, Mumbai, Maharashtra, India, • Growth Strategy & Planning: Own overall business growth management for the portfolio — setting strategy, planning quarterly initiatives, and aligning merchandising, marketing, and operations toward growth targets\. • Organic Growth Impact: Drove a 500% increase in organic monthly sales through targeted merchandising, content, and marketing strategies\. • Content Strategy Oversight: Own overall content strategy across the website and social channels, directing creative rollouts, catalogue presentation, and messaging to ensure consistency with brand positioning and performance goals\. • Operations Streamlining: Streamlined day\-to\-day operations, reducing RTO \(Return to Origin\) rates by up to 100% through improved process controls and quality checks\. • Marketing Automation Setup: Set up full marketing automation models for ABC using tools such as BIK and CleverTap\. • Vendor & Procurement Management: Supervise vendor relations end\-to\-end, including sourcing, negotiating, and procuring fabrics at the best possible rates; identify and onboard reliable vendors while maintaining consistent supply quality and timelines\. • Team & Operations Oversight: Lead and coordinate the listing team to ensure accuracy in product uploads, cataloguing, and updates; maintain seamless cross\-functional workflow between merchandising, design, and tech teams\. • Website Experience & Visual Management: Oversee the entire website's visual appeal and user experience, ensuring product images, catalogues, and descriptions align with brand aesthetics and performance goals\. \. • Marketing Strategy & Execution: Plan and execute comprehensive marketing strategies spanning performance marketing, organic growth, daily creative rollouts, engagement initiatives, and YouTube product integration to maximize visibility and sales\.

Brand Manager at Local Nation, Jan 2025 \- Sep 2025 · 9 mos, Remote, As a Brand Manager at Local Nation, I oversee the end\-to\-end management of partner brands, ensuring seamless operations across marketing, finance, listings, and customer engagement\. My responsibilities span the complete product lifecycle—from brand onboarding and product curation to listing approval, optimization, and marketing alignment\. Key contributions include: Managing Shopify listings, including sheet preparation, uploads, approvals, size charts, and name lists\. Coordinating with brands for inventory updates, new product launches, and marketing campaign integration\. Trend spotting, and curating high\-impact marketable listings\. Handling brand queries across marketing, finance, operations, and other business areas\. Leading brand onboarding calls and maintaining updated internal data sheets\. Driving website optimization and pricing consistency to enhance the customer journey\. Managing BIK automation and resolving customer/brand queries promptly\. Conducting performance analysis and implementing insights for product curation and trend\-driven listings\. Optimizing website collections, landing pages, and Shopify themes to improve conversions\.

Catalog Manager at Local Nation, Jul 2024 \- Jan 2025 · 7 mos, As a dedicated Cataloguing Executive at Local Nation, I’m focused on optimizing our product listings to ensure an exceptional customer experience\. Here’s a breakdown of my key responsibilities and contributions: \- Product Data Management: Oversee and maintain accurate, comprehensive product data for each listing, ensuring consistency and easy navigation for customers\. \- Enhanced Product Descriptions: Craft compelling, informative product descriptions that highlight unique features, enhancing clarity and appeal for potential buyers\. \- Quality Control: Collaborate with merchandising and teams to ensure all product listings are visually appealing, with high\-quality images that represent each product accurately\. \- Search Optimization: Implement cataloguing standards that improve searchability, helping customers quickly find products that meet their needs With a keen eye for detail and a passion for quality, I am committed to making Local Nation a go\-to e\-commerce destination for our customers\.

Digital Marketing Executive at skill\-align, Oct 2023 \- May 2024 · 8 mos, Delhi, India, Shopify Management Client Inventory Management Social Media Marketing & Management & Strategy Brand Management Content Creation

Social Media Intern at Digital Tokri, Jun 2023 \- Aug 2023 · 3 mos, Ranchi, Jharkhand, India

Digital Marketing Specialist at Skill\-Align Remote, 2023 \- 2024 · 1 yr, • Oversaw end\-to\-end management of Shopify e\-commerce stores, including product listings, user experience optimization, and order processing\. • Monitored store analytics to track conversion rates, customer acquisition cost \(CAC\), and return on ad spend \(ROAS\), using insights to guide strategic decisions\. • Executed cohesive brand strategies across digital platforms to ensure consistent voice and visual identity\. • Developed and implemented marketing campaigns combining paid media, influencer partnerships, and organic strategies to drive engagement and sales\. • Curated and scheduled content calendars for social media, aligning with seasonal trends, product launches, and brand narratives\. • Specialized in hyper\-local market targeting, tailoring communication and promotions to regional audiences to boost relevance and conversion\. • Built and executed consumer engagement strategies, including loyalty programs, interactive campaigns, and feedback loops to enhance retention and lifetime value\.

## Education

Bachelor of Business Administration, Business Administration and Management, General, Amity University Jharkhand

I\.COM, Business/Commerce, General, st\. xavier's college, ranchi

[View the original profile](https://tal.club/meet/ausaf-ayesha-khan)

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