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Atul Singh

Sr. Director, Product Management @ Autodesk | Leading Global Product Strategy and Innovation

San Francisco

17+ years of work experience

Autodesk
Feb 20224 yrs 7 mosPresent

San Francisco, California, United States

• Direct product strategy and execution for enterprise data and marketing solutions powering Autodesk’s GTM and customer support motions—driving faster lead engagement, higher data quality, and improved customer experience. • Lead a global team of 25+ product managers, shaping end-to-end lifecycle management across demand generation, channel, partner, and customer success. • Defined and delivered a multi-year roadmap for omni-channel engagement, personalized support journeys, and AI-driven customer experience. • Partner with Engineering, IT, and GTM leadership to deploy consumption-based SaaS offerings that strengthened Autodesk’s subscription model. • Accelerated AI adoption and automation to streamline support operations, cutting churn rate and boosting CSAT. Key Results: • Faster Lead Engagement: Increased leads touched within 8 hours from 38% → 54%, with ~50% now touched within 1 hour (vs. 17% previously). • Accelerated Lead Scoring: Reduced processing for 1M+ leads from 20+ hours → ~3.5 hours, enabling faster sales response and pipeline conversion. • Automated Data Hygiene: Archived 1.21M contacts and 100K+ assets via algorithmic solution—improving lead quality and saving 250 engineering hours per quarter. • $500K Cost Avoidance: Eliminated reliance on third-party data by enriching 2.1M leads internally; 6.5M of 7M Marketo leads matched to 1st-party records. • Improved Account Data: Reduced failed merges by 60% (64K → 24K), strengthening governance and account hierarchies. • Address Quality in Asia: Scrubbed 291K invalid addresses and tripled valid India addresses, reducing revenue leakage and improving order fulfillment.
Autodesk
Jul 20192 yrs 7 mosJan 2022

Toronto, Ontario, Canada

• Established Autodesk’s first global marketing technology organization; scaled team from 4 → 30+ and managed a $20M+ vendor portfolio. • Designed and deployed a connected GTM stack integrating Marketo, Adobe RT-CDP, Seismic, 6Sense, Tealium, and Allocadia. • Drove marketing/sales alignment by unifying ABM, lifecycle, retention, and loyalty journeys. • Partnered with CMO and GTM leadership to enable personalized omni-channel engagement at scale. Key Results: • $5M+ Annual Savings: Consolidated vendor contracts, automated workflows, and rationalized tech stack. • $6M Incremental Investment Secured: Defined new operating model for lifecycle marketing, aligning ABM with retention and loyalty. • Improved Lead Quality: Grew marketable contact database by 1.5M; increased ABM persona accuracy by 20+ percentage points. • Go-to-Market Acceleration: Digitized workflows and shortened campaign execution cycles via enterprise-wide automation.
Dell Technologies
May 20145 yrs 3 mosJul 2019

Austin, Texas Metropolitan Area

• Founded Dell’s global AdTech group; implemented programmatic stack (DMP, DSP, DCO, attribution, ID resolution). • Led transformation of paid media globally, driving adoption across B2B and B2C lines. • Managed global team of 8 senior marketers, 9 vendors, and $15M+ budget. Key Results: • $400M+ Annual Media Spend Migrated: Shifted to in-house platforms, improving targeting precision and ROI. • New Revenue Impact: Improved customer acquisition, nurture, and conversion with persistent identity capabilities. • Industry Recognition: Represented Dell at major MarTech/AdTech conferences, earning awards for innovation.
Dell Technologies
Jan 20113 yrs 5 mosMay 2014

Austin, Texas Metropolitan Area

• One of Dell’s first PMs for mobile commerce; led 24-person engineering/product team. • Developed multi-year global roadmap for enterprise mobile commerce and channel apps. Key Results: • $100M+ Pipeline in Year 1: Launched Dell’s first mobile apps for channel and enterprise businesses. • Global Reach: Deployed mobile sites across 21 markets, enabling new customer segments and purchase channels.
Dell Technologies
Feb 20091 yr 11 mosDec 2010

Austin, Texas Metropolitan Area

• Led strategic projects to modernize e-commerce for SMB globally. • Focused on search, payments, social listening, and chat. Key Results: • Increased Online Conversion: Enhanced e-commerce flows and social proof integrations. • Global Standardization: Delivered consistent SMB e-commerce capabilities across regions.

Atul’s AI Stack

codex
codex
cursor
cursor

Education

Grenoble Ecole de Management

Master in International Business, International Business Management

Grenoble Ecole de Management

Jawaharlal Nehru University

Bachelor of Arts (Honours), French Language, Literature and Culture

Jawaharlal Nehru University

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Headline

Sr. Director, Product Management @ Autodesk | Leading Global Product Strategy and Innovation

About

Visionary product management leader with 15+ years of global executive experience scaling MarTech, enterprise data, and customer engagement platforms for Fortune 500 technology companies. Track record of defining and executing transformational product strategies and roadmaps for GTM, customer support, and marketing portfolios, driving measurable impact on revenue growth, customer experience, and business agility. Proven ability to: • Lead and inspire global teams of 25+ product managers and cross-functional leaders. • Deliver cloud-native, SaaS, and consumption-based offerings that scale globally. • Align product vision with GTM, sales, customer success, and support organizations. • Drive operational excellence, business transformation, and AI/automation adoption. • Represent the industry as a thought leader, award-winner, and speaker.

Location

San Francisco

AI stack

codex

cursor

Work experience

Senior Director, Product Management – Marketing Solutions & Enterprise Data at Autodesk, Feb 2022 - Present · 4 yrs 7 mos, San Francisco, California, United States, • Direct product strategy and execution for enterprise data and marketing solutions powering Autodesk’s GTM and customer support motions—driving faster lead engagement, higher data quality, and improved customer experience. • Lead a global team of 25+ product managers, shaping end-to-end lifecycle management across demand generation, channel, partner, and customer success. • Defined and delivered a multi-year roadmap for omni-channel engagement, personalized support journeys, and AI-driven customer experience. • Partner with Engineering, IT, and GTM leadership to deploy consumption-based SaaS offerings that strengthened Autodesk’s subscription model. • Accelerated AI adoption and automation to streamline support operations, cutting churn rate and boosting CSAT. Key Results: • Faster Lead Engagement: Increased leads touched within 8 hours from 38% → 54%, with ~50% now touched within 1 hour (vs. 17% previously). • Accelerated Lead Scoring: Reduced processing for 1M+ leads from 20+ hours → ~3.5 hours, enabling faster sales response and pipeline conversion. • Automated Data Hygiene: Archived 1.21M contacts and 100K+ assets via algorithmic solution—improving lead quality and saving 250 engineering hours per quarter. • $500K Cost Avoidance: Eliminated reliance on third-party data by enriching 2.1M leads internally; 6.5M of 7M Marketo leads matched to 1st-party records. • Improved Account Data: Reduced failed merges by 60% (64K → 24K), strengthening governance and account hierarchies. • Address Quality in Asia: Scrubbed 291K invalid addresses and tripled valid India addresses, reducing revenue leakage and improving order fulfillment.

Sr. Director, Marketing Technology at Autodesk, Jul 2019 - Jan 2022 · 2 yrs 7 mos, Toronto, Ontario, Canada, • Established Autodesk’s first global marketing technology organization; scaled team from 4 → 30+ and managed a $20M+ vendor portfolio. • Designed and deployed a connected GTM stack integrating Marketo, Adobe RT-CDP, Seismic, 6Sense, Tealium, and Allocadia. • Drove marketing/sales alignment by unifying ABM, lifecycle, retention, and loyalty journeys. • Partnered with CMO and GTM leadership to enable personalized omni-channel engagement at scale. Key Results: • $5M+ Annual Savings: Consolidated vendor contracts, automated workflows, and rationalized tech stack. • $6M Incremental Investment Secured: Defined new operating model for lifecycle marketing, aligning ABM with retention and loyalty. • Improved Lead Quality: Grew marketable contact database by 1.5M; increased ABM persona accuracy by 20+ percentage points. • Go-to-Market Acceleration: Digitized workflows and shortened campaign execution cycles via enterprise-wide automation.

Global Director, Advertising Technology at Dell Technologies, May 2014 - Jul 2019 · 5 yrs 3 mos, Austin, Texas Metropolitan Area, • Founded Dell’s global AdTech group; implemented programmatic stack (DMP, DSP, DCO, attribution, ID resolution). • Led transformation of paid media globally, driving adoption across B2B and B2C lines. • Managed global team of 8 senior marketers, 9 vendors, and $15M+ budget. Key Results: • $400M+ Annual Media Spend Migrated: Shifted to in-house platforms, improving targeting precision and ROI. • New Revenue Impact: Improved customer acquisition, nurture, and conversion with persistent identity capabilities. • Industry Recognition: Represented Dell at major MarTech/AdTech conferences, earning awards for innovation.

Senior Product Manager – Mobile Commerce Solutions at Dell Technologies, Jan 2011 - May 2014 · 3 yrs 5 mos, Austin, Texas Metropolitan Area, • One of Dell’s first PMs for mobile commerce; led 24-person engineering/product team. • Developed multi-year global roadmap for enterprise mobile commerce and channel apps. Key Results: • $100M+ Pipeline in Year 1: Launched Dell’s first mobile apps for channel and enterprise businesses. • Global Reach: Deployed mobile sites across 21 markets, enabling new customer segments and purchase channels.

Global Online Programs Manager at Dell Technologies, Feb 2009 - Dec 2010 · 1 yr 11 mos, Austin, Texas Metropolitan Area, • Led strategic projects to modernize e-commerce for SMB globally. • Focused on search, payments, social listening, and chat. Key Results: • Increased Online Conversion: Enhanced e-commerce flows and social proof integrations. • Global Standardization: Delivered consistent SMB e-commerce capabilities across regions.

Education

Master in International Business, International Business Management, Grenoble Ecole de Management

Bachelor of Arts (Honours), French Language, Literature and Culture, Jawaharlal Nehru University