---
title: "Atul Y. - Marketing Executive in Mumbai | Tal"
description: "Meet Atul Y., Marketing Executive at Probus insurance broker PVT LTD based in Mumbai. AI stack includes aistudio, claude, and glama."
image: "https://tal.club/meet/atul-19/share-image"
---

# Atul Y\. on Tal

## Headline

Marketing Executive at Probus insurance broker PVT LTD

## Location

Mumbai

## AI stack

aistudio

claude

glama

langgraph

## Work experience

Marketing Executive at Probus Insurance Broker Private Limited, Mar 2025 \- Present · 1 yr 5 mos, Mumbai Metropolitan Region, Campaign Management & CRM \(WebEngage\) • Owned end\-to\-end lifecycle campaigns via WebEngage across SMS, push notifications, in\-app pop\-ups, banners, email, and WhatsApp — covering the full partner communication stack • Segmented users by revenue tier and engagement behaviour to build personalised monthly campaign strategies, increasing targeted outreach effectiveness • Identified drop\-off points in user funnels and implemented journey optimisations through WebEngage workflows, improving conversion rates across key actions App Management \(Sharpsell AI Platform\) • Managed daily backend operations of the company's partner\-facing app on the Sharpsell AI platform overseeing content updates, module management, and platform hygiene • Coordinated with the tech team to roll out new app features, ensuring timely deployment and smooth partner adoption • Planned and executed feature adoption journeys via in\-app communications and push campaigns through WebEngage, improving new\-feature engagement Creative Direction & Content • Led a team of designers to produce campaign creatives, one\-pagers, and marketing collateral aligned with brand guidelines • Developed creative concepts for performance\-driven content across digital channels, maintaining consistent brand voice Cross\-functional Collaboration & Insights • Gathered customer insights through surveys and NPS feedback loops to improve service offerings and user experience • Worked closely with marketing, product, sales, and tech teams to optimise conversion funnels and launch new initiatives\.

Digital Marketing Intern at Gregor Analytics, Apr 2024 \- Jul 2024 · 4 mos, Mumbai Metropolitan Region, • Boosted social media engagement by 20% across Instagram, Facebook, and LinkedIn through consistent daily posting and community management • Supported website content updates and SEO optimisation using Google Analytics and Google Tag Manager to improve search rankings and user experience • Executed weekly targeted email campaigns, tracked performance metrics, and refined future campaigns based on open\-rate and click\-through analysis • Managed and updated client database in Apollo\.io for improved segmentation and marketing targeting accuracy\.

## Education

Bachelor of Commerce \- BCom, Prahladrai Dalmia Lions College of Commerce & Economics

[View the original profile](https://tal.club/meet/atul-19)

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