Headline

Marketing Executive at Probus insurance broker PVT LTD

Location

Mumbai

AI stack

aistudio

claude

glama

langgraph

Work experience

Marketing Executive at Probus Insurance Broker Private Limited, Mar 2025 - Present · 1 yr 5 mos, Mumbai Metropolitan Region, Campaign Management & CRM (WebEngage) • Owned end-to-end lifecycle campaigns via WebEngage across SMS, push notifications, in-app pop-ups, banners, email, and WhatsApp — covering the full partner communication stack • Segmented users by revenue tier and engagement behaviour to build personalised monthly campaign strategies, increasing targeted outreach effectiveness • Identified drop-off points in user funnels and implemented journey optimisations through WebEngage workflows, improving conversion rates across key actions App Management (Sharpsell AI Platform) • Managed daily backend operations of the company's partner-facing app on the Sharpsell AI platform overseeing content updates, module management, and platform hygiene • Coordinated with the tech team to roll out new app features, ensuring timely deployment and smooth partner adoption • Planned and executed feature adoption journeys via in-app communications and push campaigns through WebEngage, improving new-feature engagement Creative Direction & Content • Led a team of designers to produce campaign creatives, one-pagers, and marketing collateral aligned with brand guidelines • Developed creative concepts for performance-driven content across digital channels, maintaining consistent brand voice Cross-functional Collaboration & Insights • Gathered customer insights through surveys and NPS feedback loops to improve service offerings and user experience • Worked closely with marketing, product, sales, and tech teams to optimise conversion funnels and launch new initiatives.

Digital Marketing Intern at Gregor Analytics, Apr 2024 - Jul 2024 · 4 mos, Mumbai Metropolitan Region, • Boosted social media engagement by 20% across Instagram, Facebook, and LinkedIn through consistent daily posting and community management • Supported website content updates and SEO optimisation using Google Analytics and Google Tag Manager to improve search rankings and user experience • Executed weekly targeted email campaigns, tracked performance metrics, and refined future campaigns based on open-rate and click-through analysis • Managed and updated client database in Apollo.io for improved segmentation and marketing targeting accuracy.

Education

Bachelor of Commerce - BCom, Prahladrai Dalmia Lions College of Commerce & Economics