---
title: "Atique Bandukwala - Founder & Chief Executive Officer in Bengaluru | Tal"
description: "Meet Atique Bandukwala, Founder & CEO, Vidopix | Creative Certainty. Before the money moves based in Bengaluru. AI stack includes claude code, claude, and openai."
image: "https://tal.club/meet/atique-bandukwala/share-image"
---

# Atique Bandukwala on Tal

## Headline

Founder & CEO, Vidopix \| Creative Certainty\. Before the money moves

## About

18\+ years across brands and agencies\. Every role, the same problem: the creative is locked, the media is booked, and nobody actually knows if the audience will stay past second five\. The data shows up three weeks later\. By then the money is gone\. Built Vidopix to fix that\. Upload any video\. Pixi analyses it frame by frame: attention, emotion, brand visibility, compliance flagging with exact clause references, and synthetic audience diagnostics that simulate how different profiles in your target cohort would respond\. Every finding is timestamped\. Every recommendation points to the exact frame that needs to change\. Pixi is trained on 5\.5 million\+ videos across 250\+ languages\. 450,000\+ ad creatives analysed on platform\. Evaluated by ASCI\. Recognised in Inc42 AI Startups To Watch \(Peak XV\)\. Official Tech Partner, Muscat Daily Cyber & Cloud Conference\.

## Location

Bengaluru

## AI stack

claude code

claude

openai

Gamma

## Work experience

Founder & Chief Executive Officer at Vidopix, Jul 2024 \- Present · 2 yrs 3 mos, Bengaluru, Your ad just went to media\. 85% of viewers remember the celebrity\. 15% remember your brand\. The price reveal lands at second 28 but 27% of the audience left at second 14\. Nobody checked\. I built Vidopix because that is the gap\. Not post publish measurement\. Not dashboards\. Pre publish creative intelligence: upload the video, and Pixi tells you what the audience will actually do before you spend a rupee distributing it\. Frame by frame attention and emotion analysis\. Brand visibility tracking with timestamps\. Compliance flagging with exact clause references\. Synthetic audience diagnostics that simulate how 100 profiles in your target cohort would respond to the creative, grounded in signals detected in the actual footage\. Built on a proprietary corpus of 5\.5 million\+ videos across 250\+ languages\. Evaluated by ASCI\. Recognised in Inc42 AI Startups To Watch \(Peak XV\)\. Official Tech Partner For Muscat Daily Cybersecurity & Cloud Conference\. Bangalore\. Muscat\. Dubai\. London\. Previously: 16\+ years on the brand and agency side before building the tool I wished I had in every review meeting

Business Head at Enumerate ai, Apr 2021 \- Mar 2024 · 3 yrs, Bengaluru, Karnataka, India, At Enumerate\.ai, I led the business function end\-to\-end — from strategy to execution — driving growth, partnerships, and market positioning for an emerging AI insights platform\. Highlights of my role: 1\. Defined business goals and crafted execution roadmaps that aligned teams towards growth and scale\. 2\. Built operational structures, streamlined processes, and ensured resources were in place for smooth execution\. 3\. Oversaw and guided the sales team, enabling performance improvements and revenue expansion\. 4\. Forged and nurtured partnerships with clients, vendors, and ecosystem players to strengthen market presence\. 5\. Translated data from multiple sources into actionable strategies, improving decision\-making across the org\. 6\. Represented the company at industry events and conferences, showcasing product capabilities and building brand equity\. 7\. Ensured compliance and governance frameworks were adhered to while scaling operations\. Impact: This role sharpened my expertise in AI\-led insights, enterprise GTM strategy, and scaling early\-stage businesses, laying the foundation for building Vidopix

Vertical Sales Lead\- Revenue Partnerships at ByteDance, May 2020 \- Feb 2021 · 10 mos, Bengaluru, Karnataka, India, I led revenue partnerships across CPG and Retail Mid\-Market in Karnataka, driving adoption of TikTok and Helo advertising among leading FMCG and retail brands\. Key Contributions & Impact: 1\. Drove revenue growth by onboarding and scaling campaigns for brands such as Inbisco, Indo Nissin Foods, iD Fresh Foods, IKEA, Enamor, Rare Rabbit, Decathlon, Kontoor Brands, and more\. 2\. Built and nurtured client relationships while ensuring impactful campaign execution and measurable ROI\. 3\. Guided product strategy for mid\-market solutions, aligning ad offerings with brand objectives\. 4\. Spearheaded an international expansion initiative for a new TikTok vertical, opening doors in the USA, UK, and SEA markets across industries like sports, recipes, finance, travel, gaming, and entertainment\. 4\. Collaborated cross\-functionally with product and operations teams to deliver scalable ad solutions tailored for diverse markets\. Takeaway: This role gave me a front\-row seat to how data\-driven storytelling and audience behavior shape brand outcomes at scale — a lesson that directly informed the creation of Vidopix\.

Senior Manager \- B2B Sales at DealShare\.in, Mar 2020 \- May 2020 · 3 mos, Bengaluru, Karnataka, India, I drove B2B sales growth for DealShare, building out the retail and wholesale network across Bengaluru and enabling faster adoption of the platform among local businesses\. Key Achievements: 1\. Built a comprehensive directory of retail & wholesale outlets and designed efficient service routes across Bengaluru to streamline operations\. 2\. Directly engaged outlets to onboard them onto DealShare, demonstrating platform benefits and driving early adoption\. 3\. Partnered closely with the merchandise and sourcing teams to ensure reliable product availability and fulfilment\. 4\. Maintained warehouse quality, hygiene, and process compliance, ensuring smooth last\-mile delivery\. 5\. Forged strategic alliances with Swiggy and Zomato to expand distribution channels\. 6\. Initiated collaborations with major bulk suppliers and external industry players to secure supply and improve unit economics\. Impact: Contributed to strengthening DealShare’s B2B ecosystem in its growth phase, scaling supply chain efficiency, and accelerating merchant adoption — experience that helped me later in understanding GTM execution and category growth at Vidopix\.

Global Sales Manager \- Key Partnerships at YOUPLUS, Aug 2016 \- Jan 2020 · 3 yrs 6 mos, Bengaluru, Karnataka, India, My first professional role, where I managed some of the largest brand and agency accounts across India and supported global teams in the US, UK, Singapore, and Malaysia\. My focus was on Youplus’s Market Research and Advertising products, helping clients leverage AI\-driven consumer insights\. Key Highlights: 1\. Managed marquee brand relationships including ITC, Britannia, Unilever, Mondelez, Parle, Kellogg’s, Cipla, Star TV, TVS Motors, Tata Motors, Mahindra & Mahindra, Cloudwalker, Rebel Foods, among others\. 2\. Partnered with top media and advertising agencies such as Mindshare, Fulcrum, OMD, Mirum, FCB, Octagon, Interactive Avenues, McCann, Mullen Lintas, etc\. 3\. Extended support to global sales teams in the USA, UK, Singapore, and Malaysia, managing inside sales and client relationships across multiple markets\. 4\. Developed key account partnerships with publishers and digital platforms like Times Internet, Tata Croma, ShopClues, Bengaluru International Airport, AirAsia, Deccan Herald, Nykaa, and others\. 5\. Co\-created and scaled a Retailer Panel Network across India, enabling direct engagement between retail owners and brands to improve market feedback loops\. Impact: This role gave me early exposure to global markets, cross\-border client management, and scaling enterprise relationships, laying the groundwork for my later leadership roles at DealShare, ByteDance, Enumerate\.ai, and ultimately the founding of Vidopix\.

Managing Partner at Hmhs, May 2008 \- May 2016 · 8 y, Belgaum

## Education

Bachelor of Business Administration \(BBA\), Business, Management, Marketing, and Related Support Services, Karnatak University

[View the original profile](https://tal.club/meet/atique-bandukwala)

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