Headline

Product Manager | Digital Product Strategy | E-commerce & Consumer-tech Expert | Conversion Optimization | Agile Delivery | Cross-functional Leadership | Driving Growth & Customer Engagement | Data-Driven Innovation

About

Hello! I am Athira P M, a Strategic Product Manager with nearly 10 years of experience in driving product strategy and innovation within B2C and e-commerce sectors. Proven expertise in optimizing conversion funnels, enhancing revenue, and driving customer engagement through data-driven decision-making and user-centric design. Skilled in agile methodologies, cross-functional team leadership, and stakeholder management to deliver scalable, impactful digital products. Adept at leveraging analytics, A/B testing, and market insights to prioritize roadmaps and accelerate business growth. Passionate about creating seamless UI/UX experiences and spearheading AI-driven innovations that improve customer satisfaction and operational efficiency. Recognized for strategic leadership and the ability to consistently achieve business outcomes in competitive markets.

Location

Mumbai

AI stack

cursor

opencode

Work experience

Product Manager at McDonald's, Jan 2022 - Present · 4 yrs 8 mos, Mumbai, As a Product Manager at McDonald’s India (Westlife Foodworld), I drove the vision, strategy, and execution for digital products, focusing on enhancing the customer experience and maximizing revenue growth within the McDelivery ecosystem. Led end-to-end development and successful launch of the McDelivery app, overseeing ideation, agile development, QA, and market rollout. Optimized customer experience and order fulfillment via continuous iteration of digital touchpoints. Championed cross-functional collaboration with design, engineering, marketing, and compliance teams to ensure feature delivery and stakeholder alignment.

Solution Analyst- Digital Lending at Axis Bank, Sep 2021 - Jan 2022 · 5 mos, Mumbai, Maharashtra, India, As a Solution Analyst at Axis Bank, I focused on optimizing the customer journey for digital financial products, improving user experience and driving product adoption. Achievements: Streamlined the digital personal loan application journey to improve approval turnaround and customer experience. Collaborated with product, design, and tech teams to reduce friction points, boosting adoption and conversion rates. Utilized business analysis and user feedback to propose solutions aligning with customer needs and compliance.

Product Manager at Kotak Mahindra Bank, Nov 2018 - Sep 2021 · 2 yrs 11 mos, Mumbai, Maharashtra, India, As a Product Manager at Kotak Mahindra Bank, I was responsible for enhancing digital cross-sell products, launching new product offerings and driving customer acquisition and engagement through the bank's digital channels. Achievements: Led digital cross-sell initiatives by launching new features based on customer insights, driving higher acquisition and engagement. Coordinated cross-functional teams to align product strategy with business goals and ensure smooth delivery. Translated market trends and feedback into product enhancements to improve competitiveness.

Product Manager at ICICI Bank, Jun 2016 - Oct 2018 · 2 yrs 5 mos, Mumbai Area, India, As a Product Manager at ICICI Bank, I contributed to the product design, development, and performance monitoring of financial products within the Rural Retail Marketing division, driving customer onboarding and engagement. Achievements: Designed and managed financial products such as the Select Circle Savings Account targeted at Rural Retail Marketing. Led and mentored phone banking teams to improve customer onboarding and activation. Delivered banking solutions aligned to customer needs, enhancing market penetration in rural segments

Education

Master of Business Administration, Marketing, Niam