Headline

Product Designer III at Jio Fynd | Designing scalable SaaS, e-commerce & AI platforms | Visual storyteller & photographer

About

I began my journey as a visual storyteller 🎥 📸 — capturing moments through photography and videography, and designing digital assets as a graphic designer. These early creative roles helped me understand visual composition, communication, and branding, which laid a strong foundation for my transition into the world of product design. Curiosity led me to explore user interface design 🎨, and soon, I found my passion in solving real user problems through intuitive and scalable experiences. I started working on mobile apps and internal tools, gradually expanding my skill set in UX, interaction design, and product thinking. Over time, I’ve worked across diverse domains such as e-commerce, recommerce, SaaS platforms, CRM systems, AI-powered tools, and robust design systems. My journey from intern to senior-level designer has been filled with continuous learning, building, and shipping real impact. Today, I aim to create thoughtful design solutions that combine creativity, user empathy, and business goals 🚀. I’m always open to new challenges where I can contribute, grow, and create experiences that truly matter ✨.

Location

Mumbai

AI stack

anthropic apis

claude

codex

mcp

openai

v0

Work experience

Product Builder III at Fynd (Shopsense Retail Technologies Ltd.), May 2026 - Present · 4 mo, Mumbai

Product Designer III at Fynd (Shopsense Retail Technologies Ltd.), May 2025 - Apr 2026 · 11 mo, Mumbai, Maharashtra, India, Leading design for the Theme Editor to help sellers easily customize storefronts, and driving the end-to-end experience for Fynd Express, an AI-powered website generator for e-commerce brands. Focused on crafting scalable, intuitive SaaS and AI products while improving platform consistency through strong design systems.

Product Designer II at Fynd (Shopsense Retail Technologies Ltd.), Apr 2024 - May 2025 · 1 yr 2 mos, Mumbai, Maharashtra, India, Worked on Swapeasy 2.0, a B2B recommerce platform, leading the end-to-end redesign to enhance usability, increase seller efficiency, and improve the exchange journey for old devices. Designed seamless flows for listing, diagnostics, and exchange management. Also led the experience design for Nexus Malls, building a digital experience to explore and shop from malls through a user-friendly interface. Contributed to building Fynd Express, an AI-powered tool that generates storefronts using prompts, focusing on onboarding, layout logic, and interaction patterns. Designed ordering flows and experiences for Pizza Hut Malaysia’s web and app revamp pitch. Created standardised storefront templates in the Themes platform to empower sellers to launch ecommerce websites efficiently. Contributed to component libraries, UX patterns, accessibility practices, and detailed documentation for Fynd Novus Design System. Worked across internal tools like OMS (Order Management System) and platform Extensions (JioTV app, reconciliation, and more) to ensure consistency and scalability across the product ecosystem.

Product Designer I at Fynd (Shopsense Retail Technologies Ltd.), Jan 2023 - Mar 2024 · 1 yr 3 mos, Mumbai, Maharashtra, India, Worked on Swapeasy 1.0 in collaboration with a senior designer, focusing on enhancing the recommerce experience by improving diagnostic and listing journeys. Ensured the platform provided a seamless exchange flow through detailed design handoffs and streamlined UX. Contributed to the Field Force CRM by designing intuitive workflows for store managers and agents. Also worked on Fynd Communication, researching business use cases for SMS and email integration within the product suite.

UI UX Designer at DrPashu Technologies, Sep 2021 - Oct 2022 · 1 yr 2 mos, Redesigned the mobile app experience for livestock owners and veterinarians by simplifying complex workflows into intuitive, user-friendly journeys. Focused on improving usability, navigation, and information clarity through user research and feedback analysis, resulting in a seamless platform for managing animal health and farm operations.

Graphic designer at A Buzz Company, Nov 2020 - Oct 2022 · 2 yrs, Worked on creative assets across multiple brand verticals including posters, magazines, carousels, and social media content. Led the visual direction for campaigns, collaborating with brand partners to ensure high-impact and on-brand deliverables. Handled final asset delivery, maintaining consistency and quality across all touchpoints.

Education

Bachelor of Engineering - BE, Electrical, Electronics and Communications Engineering, Vidyalankar Institute of Technology, Mumbai

Public links

atharva-keshattiwar-portfolio.vercel.app: https://atharva-keshattiwar-portfolio.vercel.app/