Headline

Ex- acko || Ex- Scripbox || Ex- Farnell - Driving Results & Strategic Growth | Performance Marketing & Biddable Media | Digital & Data Enthusiast | Growth Specialist.

About

Hi there! I am a digital enthusiast with more than 9+ years of experience in strategizing, executing, managing, and measuring marketing strategies for various businesses. My journey has taken me through the dynamic realms of B2C and B2B, providing me with valuable insights to create customer-centric campaigns that deliver on business objectives. Maintaining positive relationships, collaborating with diverse teams and agencies, crafting impactful marketing strategies and execution plans, and leaning on data has helped me deliver in fast-paced, challenging environments. I love numbers and deriving insights from them using various tools, which is perhaps one of the best things I love about being a marketer. Connection is equally important to me - bridging the gap between stakeholders and guiding the team while being transparent and accountable is essential for a thriving campaign. Beyond the world of marketing, I embrace my passions as a motorhead and technophile, always seeking out the latest innovations. When I'm not immersed in the digital world, you'll find me in the kitchen whipping up some delightful culinary creations! :)

Location

Bengaluru

AI stack

antigravity

opencode

Work experience

Senior performance marketing manager at Emeritus, Jan 2025 - Present · 1 yr 8 mos

Performance marketing manager at Emeritus, Dec 2023 - Dec 2024 · 1 yr 1 mo, India

Performance Marketing manager at Acko, Jan 2023 - Jul 2023 · 7 mos, Bengaluru, Karnataka, India

Assistant Digital Marketing Manager at Scripbox, Apr 2021 - May 2022 · 1 yr 2 mos, Bengaluru, Karnataka, India, - Strategizing and executing digital plans to acquire new investors by running performance marketing campaigns via Google Ads, Facebook Ads, LinkedIn, Twitter Ads & Affiliates, etc. - Managing budgets and campaigns across all digital channels to drive sales and efficient CAC for our transactional web and app. - Interacting with media agencies for the planning & execution of affiliate and programmatic campaigns to scale up the app.

Paid Media Specialist at Farnell Electronics, Aug 2018 - Apr 2021 · 2 yrs 9 mos, Bengaluru, -Responsible for creating reports, providing deeper analysis, and optimizing campaigns to improve campaign/business efficiency for nominated territories across our transactional websites. -Working with the global PPC, web trading, regional sales, and marketing teams to optimize business propositions for the web. -Driving overall e-commerce penetration, traffic acquisition, new customer acquisition, and sales performance.

PPC Executive at Ethinos Digital Marketing, Jul 2017 - Aug 2018 · 1 yr 2 mos, Bengaluru, Karnataka, India, -Created campaign ideas, strategies, and media plans for B2B and B2C companies -Identified opportunities to build brands for Edutech, Fintech, BFSI, FMCG, Food & Beverages and eCommerce clients in various social spaces. -Produced meaningful and actionable insights that were utilized by clients in formulating business strategies.

Education

Bachelor of Engineering (BE), Electrical, Electronics and Communications Engineering, Visvesvaraya Technological University

Coorg Institute of Technology, Electronics and Communications Engineering, vtu