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Aswathy P.

HubSpot CRM & Marketing Operations Consultant | B2B Demand Generation | Lead Management | Marketing Automation | 8+ Years in B2B Marketing

Bengaluru

8+ years of work experience

ansrsource
May 20266 mosOct 2026

Bengaluru

Leading demand generation initiatives focused on pipeline growth across enterprise and higher education markets. Key responsibilities include: * Build and execute targeted demand generation strategies to generate qualified pipeline. * Identify and prioritize high-value accounts through ICP development, account research, and market intelligence. * Execute multi-channel outreach campaigns using email, LinkedIn, and other digital channels. * Partner closely with sales teams to identify opportunities, engage decision-makers, and support revenue generation. * Manage prospecting workflows and maintain CRM data accuracy to improve campaign effectiveness. * Analyze campaign performance and optimize targeting, messaging, and engagement strategies using data-driven insights
Cognition Solutions
Mar 20242 yrs 2 mosApr 2026

Bengaluru

Develop and execute multi-channel marketing campaigns to drive B2B lead generation, including email marketing, LinkedIn outreach, webinars, and programmatic advertising. Strategically segment and target audiences using marketing automation tools to optimize engagement and conversion rates. Collaborate with cross-functional teams to craft compelling messaging and customer value propositions for various industries. Analyze campaign performance using key marketing metrics, leveraging insights to refine strategies and improve ROI. Manage end-to-end webinar promotion, including audience targeting, landing page creation, email sequencing, and follow-ups. Support client marketing initiatives, ensuring campaigns align with business goals and deliver measurable results.
GROW10X
Jan 20213 yrsDec 2023

Hyderabad, Telangana, India

Planning, executing, tracking and analysing marketing campaigns. Strategising and executing the email campaigns, cold calling and LinkedIn campaigns.
GROW10X
Oct 20191 yr 3 mosDec 2020

Remote

Helping B2B SaaS companies to reach out to their potential customers through market research and email marketing.
StockHolding Corporation of India Limited
Nov 20181 yrOct 2019

Achieved sales goals and service targets by cultivating and securing new customer relationships.
Imaginet Ventures Pvt Ltd, India
May 20171 yr 6 mosOct 2018

Cochin Area, India

Aswathy’s AI Stack

gemini
gemini
langchain
langchain
openai
openai
perplexity
perplexity
ChatGPT
ChatGPT
ChatGPT Images
ChatGPT Images

Education

sri krishna college of engineering and technology

Master of Business Administration (MBA), MBA

sri krishna college of engineering and technology

20152 yrs2017
sree Narayana Guru College

Bachelor of Commerce

sree Narayana Guru College

20152015

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Headline

HubSpot CRM & Marketing Operations Consultant | B2B Demand Generation | Lead Management | Marketing Automation | 8+ Years in B2B Marketing

About

I help B2B companies improve their marketing operations, lead management, and CRM processes. With 8+ years of experience in B2B marketing and demand generation, I’ve worked across HubSpot CRM, marketing automation, email campaigns, prospect research, and marketing reporting. My focus is helping growing teams identify CRM data quality issues, improve lead lifecycle management, and build more organized marketing processes. Services: * HubSpot CRM health checks and audits * CRM data quality and lead lifecycle reviews * Marketing automation and campaign operations support * B2B lead management and reporting I’m currently available for independent consulting and project-based collaborations with businesses in India and international markets. If your team needs support improving HubSpot or marketing operations, feel free to connect or message me.

Location

Bengaluru

AI stack

gemini

langchain

openai

perplexity

ChatGPT

ChatGPT Images

Work experience

Demand Generation Lead at ansrsource, May 2026 - Oct 2026 · 6 mos, Bengaluru, Leading demand generation initiatives focused on pipeline growth across enterprise and higher education markets. Key responsibilities include: * Build and execute targeted demand generation strategies to generate qualified pipeline. * Identify and prioritize high-value accounts through ICP development, account research, and market intelligence. * Execute multi-channel outreach campaigns using email, LinkedIn, and other digital channels. * Partner closely with sales teams to identify opportunities, engage decision-makers, and support revenue generation. * Manage prospecting workflows and maintain CRM data accuracy to improve campaign effectiveness. * Analyze campaign performance and optimize targeting, messaging, and engagement strategies using data-driven insights

Consultant - Marketing Operation at Cognition Solutions, Mar 2024 - Apr 2026 · 2 yrs 2 mos, Bengaluru, Develop and execute multi-channel marketing campaigns to drive B2B lead generation, including email marketing, LinkedIn outreach, webinars, and programmatic advertising. Strategically segment and target audiences using marketing automation tools to optimize engagement and conversion rates. Collaborate with cross-functional teams to craft compelling messaging and customer value propositions for various industries. Analyze campaign performance using key marketing metrics, leveraging insights to refine strategies and improve ROI. Manage end-to-end webinar promotion, including audience targeting, landing page creation, email sequencing, and follow-ups. Support client marketing initiatives, ensuring campaigns align with business goals and deliver measurable results.

Program Manager/Campaign Manager at GROW10X, Jan 2021 - Dec 2023 · 3 yrs, Hyderabad, Telangana, India, Planning, executing, tracking and analysing marketing campaigns. Strategising and executing the email campaigns, cold calling and LinkedIn campaigns.

Demand Generation Manager at GROW10X, Oct 2019 - Dec 2020 · 1 yr 3 mos, Remote, Helping B2B SaaS companies to reach out to their potential customers through market research and email marketing.

Sales Executive at StockHolding Corporation of India Limited, Nov 2018 - Oct 2019 · 1 yr, Achieved sales goals and service targets by cultivating and securing new customer relationships.

Business Analyst at Imaginet Ventures Pvt Ltd, India, May 2017 - Oct 2018 · 1 yr 6 mos, Cochin Area, India

Education

Master of Business Administration (MBA), MBA, sri krishna college of engineering and technology

Bachelor of Commerce, sree Narayana Guru College

Aswathy P. - Demand Generation Lead in Bengaluru | Tal