Headline

Senior Product Manager | Fintech & AI | Growth · Activation · Monetization | IIM Indore

About

Senior Product Manager at ZebPay, a consumer fintech platform serving 6M+ users, with 4+ years building across onboarding, trading, monetization, and engagement journeys. Promoted from Product Manager to Senior Product Manager in 2025. At ZebPay, I have worked on redesigning activation journeys, reducing friction in trading flows, relaunching referral and rewards programs, setting up North Star metrics and OKR frameworks, and running experimentation cycles that improved feature adoption and retention. Most recently, introduced AI-assisted prototyping and automated PRD workflows that cut iteration timelines by 30%. My approach to product is rooted in user behavior and data. I work backwards from where users drop off, diagnose using cohort analysis and experimentation, and rebuild experiences based on what the data points to. Alongside this, I have been building depth in AI-assisted product management, prototyping faster, generating sharper PRDs, and reducing the gap between an idea and something testable. Before product, two years in digital analytics at Cognizant building funnel tracking and reporting frameworks for global clients. MBA from IIM Indore.

Location

Bengaluru

AI stack

claude

gemini

lovable

notebooklm

notion

openai

Work experience

Senior Product Manager at ZebPay, Apr 2025 - Present · 1 yr 8 mos, Bengaluru, - Own product strategy, roadmap, and execution for customer-facing fintech and crypto products across mobile and web. - Lead initiatives across onboarding, trading journeys, engagement, rewards, revenue growth, and customer experience. - Drive AI/data-driven product improvements, rapid prototyping, funnel optimization, and analytics-led decision-making. - Collaborate with engineering, design, analytics, compliance, marketing, business, and support teams for end-to-end delivery. - Define PRDs, prioritize features, align stakeholders, track metrics, and improve conversion, retention, and business outcomes.

Product Manager at ZebPay, May 2022 - Mar 2025 · 2 yrs 11 mos, Remote, Work: - Managed product execution for fintech and crypto features across mobile and web platforms. - Created PRDs, user stories, business flows, and product requirements for engineering and design teams. - Worked on onboarding flows, trading experience, engagement features, rewards, referrals, and customer journey improvements. - Coordinated with engineering, QA, design, analytics, compliance, and business teams for sprint execution and launch delivery. - Tracked post-launch performance and supported improvements based on user behavior, funnel data, and business metrics. Awards 1. Won the Power Performer Award thrice for exceptional performance in the quarter 2. Received the highest rating for 3 consecutive years 3. Received Outstanding Performance award for the overall performance in the year

Summer Intern at Expeditors, Apr 2021 - Jun 2021 · 3 mos, 1. Learn and understand domestic supply chain and operations of rail cargo services as a new initiative for organization 2. Conduct market research, look for new avenues for growth and understand customers’ expectations for value added services 3. Perform research to evaluate scope of business in Domestic distribution through rail across India and nearby countries 4. Gather data and modus operandi of operations by rail and advice opportunities available here as a business proposal 5. Estimate costs and benefits of services and provide recommendations and also create a document on rail service as new initiative

Community leader at Unschool, Feb 2021 - Mar 2021 · 2 mos, The primary task is to market the Unschool courses to students across various colleges in the country. It involves - 1. Market research to identify the target market for the products 2. Promotion (Sales and Marketing) of Unschool products through various marketing channels. 3. Market Expansion and market penetration. In addition, given exposure through the management and technical tasks by handing a team of UCI and helping them convert sales and hence generate market the product more.

Marketing Intern at Piblitz, Jan 2021 - Mar 2021 · 3 mos, - Conduct research of the company, user profile, and competitors and provide suggestions to improve features and reach of the platform - Researched on various outreach programs for marketing the platform through the content created - Increasing the platform reach by proper segmentation and targeting of the right audience

Live project at Outlook Publishing (India) Pvt. Ltd., Nov 2020 - Dec 2020 · 2 mos, 1. Understand customer behavior and develop a marketing strategy 2. Perform secondary research and design strategy 3. Achieved highest sales of outlook magazines 4. Market analytics: Analysis of data set and understanding analytical and data visualization concepts.

Programmer Analyst at Cognizant, Jan 2018 - Jul 2020 · 2 y 6 mo, Bengaluru

Education

Master of Business Administration - MBA, Indian Institute of Management, Indore

BTech - Bachelor of Technology, Electrical, Electronics and Communications Engineering, Amrita University, Amritapuri Campus