---
title: "Asutosh Kumar Mishra - Brand Head (B&M) - Non Apparel / Sleep / Innerwear in Bengaluru | Tal"
description: "Meet Asutosh Kumar Mishra, Brand Head (B&M) - Azorte | IIM-L | NIFT based in Bengaluru. AI stack includes claude, openai, and Qwen."
image: "https://tal.club/meet/asutosh-kumar-mishra/share-image"
---

# Asutosh Kumar Mishra on Tal

## Headline

Brand Head \(B&M\) \- Azorte \| IIM\-L \| NIFT

## About

Asutosh is a seasoned professional with over 12 years of experience in the Fashion & Lifestyle industry\. He has handled Category / Brand management & Product roles across diverse categories\. In his current role, Asutosh is responsible for building the Non\-Apparel segment for Azorte\. He has successfully introduced new categories spanning Accessories, Innerwear & Sleep across Men, Women & Kids segments\. He is involved in scaling up these high\-margin & impulse categories to improve profitability of Azorte\. He has successfully introduced PL brands and scaled up these segments resulting in the exit of EB brands from Azorte and a significant rise in revenue share to be at par competitors\. Prior to this, Asutosh was working as a Product Owner as a part of the D2C team at Adidas AG He was involved in multiple projects for end\-to\-end value optimization for Adidas customers across the globe\. He was instrumental in building an integrated planning & replenishment tool for the Trans4m initiative which optimized the Assortment Planning, Buying, Allocation & Replenishment process with market specific role\-outs starting with North America followed by EU\. At NFDI \(Ministry of Textiles\), he worked as the COO to setup the Smart Wearable Systems \(SWS\) and Fashion & Lifestyle Accessories \(F&LA\) start\-up incubators\. He successfully kickstarted incubator operations within a period of 90 days of joining by onboarding 15 incubatees, 3 Subject Matter Experts & 2 Venture Capitalists\. He prepared NFDI operating policy and utilized budget of INR 1 Cr allocated for H2 2020\-21 towards procurement and infrastructure setup\. At Timex Group, he worked as Design Manager and was responsible for Category Management & New Product Development operations of watches and wearables category for South East Asia for Ted Baker, Benetton, Nautica, Timex & Helix brands amounting to INR 150 Cr\. He also managed contract design & development for ABFRL and USPL brands towards Covid\-19 contingency initiatives and generated INR 10 Cr revenue for Jun\-Aug 20\. Steered Timex’s focus on wearables category and led new product launches generating a revenue of INR 25 Cr\. Previously, he has worked in Design managerial roles in Raymond Ltd, William Penn \(P\) Ltd, ITC Infotech and played a pivotal role in New Product Developments, Design Innovation across product lines including bags, luxury products, lifestyle accessories & travel goods\. He played a key role in aligning the niche businesses with the mainline business to build a homogeneous experience for the customer\.

## Location

Bengaluru

## AI stack

claude

openai

Qwen

## Work experience

Brand Head \(B&M\) \- Non Apparel / Sleep / Innerwear at Reliance Retail, Apr 2023 \- Present · 3 yrs 7 mos, Bengaluru, Karnataka, India, Building Azorte Responsible for Sleepwear, Non\-Apparel, Innerwear & Lingerie business for Azorte\. P&L responsibility

Product Owner \- D2C at adidas, Apr 2022 \- Mar 2023 · 1 yr, Herzogenaurach, Bavaria, Germany, As a part of the Digital Sales Solutions team I am involved in multiple projects to ensure end to end value optimization for the Adidas customer • Major Market Replatforming \- Commerce Lite \(Israel, SA, Panama\) • Building an integrated Replenishment Tool as a part of Trans4m project for Supply Chain solutions • Optimizing the Assortment Planning, Buying, Allocation & Replenishment solutions with country specific role\-outs starting with NAM followed by EU

Chief Operating Officer \- NFDI, Ministry of Textiles at Government of India Official, Jan 2021 \- Apr 2021 · 4 mos, Mumbai, Maharashtra, India, • Strategic and executional leadership responsibility for setting up Start\-up incubators • Prepared NFDI policy, formulated the growth strategy and kickstarted incubator operations • Established strategic alliances between incubator, industry & investors by managing a diverse set of stakeholders\. • Managed allocated budget towards procurement and infrastructure setup

Visiting Faculty at National Institute of Fashion Technology India, Jul 2020 \- Dec 2020 · 6 mos, • Visiting Faculty and SME for Product Design & Marketing at National Institute of Fashion Technology

Design Manager \- Watches & Wearables at Timex Group, Feb 2019 \- Dec 2020 · 1 yr 11 mos, Greater Delhi Area, • Category management & new product development of watches and wearables category • Managed B2B design & manufacturing for external brands • Benchmarked competitors offerings to identify assortment gaps resulting in conceptualization of new category • Devised pricing and channel strategy, identified and developed global vendors and involved in product launched • Design collections for catering to seasonal demands by synergising customer requirements & product innovation • Unified global market trends & distinct design elements to maintain brand identity resulting in market growth • Formulated go to market strategy for collections

## Education

Master of Business Administration \- MBA, General Management, Indian Institute of Management, Lucknow

Bachelor of Design, Fashion & Lifestyle Accessories, National Institute of Fashion Technology India

[View the original profile](https://tal.club/meet/asutosh-kumar-mishra)

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