---
title: "Astha Singh - Senior Data Operations Coordinator I in Bengaluru | Tal"
description: "Meet Astha Singh, Senior Data coordinator I Nielsen Media | Master’s in Applied Economics | Christ University , Bangalore based in Bengaluru. AI stack includes claude code, gemini, and meta."
image: "https://tal.club/meet/astha-singh-2/share-image"
---

# Astha Singh on Tal

## Headline

Senior Data coordinator I Nielsen Media \| Master’s in Applied Economics \| Christ University , Bangalore

## About

As a Business Analyst at American Express, my role hinges on leveraging sales strategies and Salesforce\.com to optimize our financial services\. With a Master's in Applied Economics from Christ University, I apply rigorous analytical methods to dissect market trends and enhance business decisions\. My experience includes auditing processes to ensure accuracy and compliance, a testament to my commitment to excellence and integrity\. I am driven by the goal of contributing to a team that values innovative solutions and a data\-driven approach to business growth\.

## Location

Bengaluru

## AI stack

claude code

gemini

meta

ChatGPT

Gamma

Microsoft Copilot

## Work experience

Senior Data Operations Coordinator I at Nielsen, Oct 2025 \- Present · 1 yr 1 mo, Bengaluru

Senior Operations Coordinator at Nielsen Media, Oct 2025 \- Present · 1 yr 1 mo, ●​ Cross\-Functional Alignment: Partnered with Product, Engineering, and Business teams to translate complex data needs into automated workflows\. ●​ Data Analytics & Optimization: Analyzed datasets using SQL, Python, and econometric modeling to monitor KPIs and resolve operational bottlenecks with GenAI\. ●​ Stakeholder Collaboration: Liaised between business users and technical teams, delivering structured, data\-driven recommendations\. ●​ Pipeline Automation: Designed daily validation frameworks and automated ETL pipelines and dashboards to enhance data integrity and visibility\. ●​ Execution & Governance: Led change management initiatives, ensuring seamless adoption of data products across high\-velocity environments\.

Tax Analyst at EY, Feb 2025 \- Oct 2025 · 9 mos, Bengaluru, Karnataka, India

Tax Analyst at Ernst & Young, Feb 2025 \- Oct 2025 · 9 mos, ●​ Workflow Automation: Automated end\-to\-end tax workflows using Power Apps and SharePoint, reducing manual processing effort by 35%\. ●​ Business Intelligence: Designed interactive Power BI dashboards tracking key compliance metrics and operational performance indicators\. ●​ Financial Modeling: Developed Excel VBA forecasting models to streamline tax liability planning and risk assessments\.

Business Analyst \| Client management \| Large market at American Express, Oct 2022 \- Dec 2024 · 2 yrs 3 mos, Bengaluru, Karnataka, India

## Education

Master's degree, Applied Economics, Christ University, Bangalore

Bachelor of Commerce, Commerce, Guru Gobind Singh Indraprastha University, New Delhi

[View the original profile](https://tal.club/meet/astha-singh-2)

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