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Astha Singh

Senior Data coordinator I Nielsen Media | Master’s in Applied Economics | Christ University , Bangalore

Bengaluru

3+ years of work experience

Nielsen
Oct 20251 yr 1 moPresent

Bengaluru

Oct 20251 yr 1 moPresent

●​ Cross-Functional Alignment: Partnered with Product, Engineering, and Business teams to translate complex data needs into automated workflows. ●​ Data Analytics & Optimization: Analyzed datasets using SQL, Python, and econometric modeling to monitor KPIs and resolve operational bottlenecks with GenAI. ●​ Stakeholder Collaboration: Liaised between business users and technical teams, delivering structured, data-driven recommendations. ●​ Pipeline Automation: Designed daily validation frameworks and automated ETL pipelines and dashboards to enhance data integrity and visibility. ●​ Execution & Governance: Led change management initiatives, ensuring seamless adoption of data products across high-velocity environments.
EY
Feb 20259 mosOct 2025

Bengaluru, Karnataka, India

Ernst & Young
Feb 20259 mosOct 2025

●​ Workflow Automation: Automated end-to-end tax workflows using Power Apps and SharePoint, reducing manual processing effort by 35%. ●​ Business Intelligence: Designed interactive Power BI dashboards tracking key compliance metrics and operational performance indicators. ●​ Financial Modeling: Developed Excel VBA forecasting models to streamline tax liability planning and risk assessments.
American Express
Oct 20222 yrs 3 mosDec 2024

Bengaluru, Karnataka, India

Astha’s AI Stack

claude code
claude code
gemini
gemini
meta
meta
ChatGPT
ChatGPT
Gamma
Gamma
Microsoft Copilot
Microsoft Copilot

Education

Christ University, Bangalore

Master's degree, Applied Economics

Christ University, Bangalore

20232 yrs2025
Guru Gobind Singh Indraprastha University, New Delhi

Bachelor of Commerce, Commerce

Guru Gobind Singh Indraprastha University, New Delhi

20222022

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Headline

Senior Data coordinator I Nielsen Media | Master’s in Applied Economics | Christ University , Bangalore

About

As a Business Analyst at American Express, my role hinges on leveraging sales strategies and Salesforce.com to optimize our financial services. With a Master's in Applied Economics from Christ University, I apply rigorous analytical methods to dissect market trends and enhance business decisions. My experience includes auditing processes to ensure accuracy and compliance, a testament to my commitment to excellence and integrity. I am driven by the goal of contributing to a team that values innovative solutions and a data-driven approach to business growth.

Location

Bengaluru

AI stack

claude code

gemini

meta

ChatGPT

Gamma

Microsoft Copilot

Work experience

Senior Data Operations Coordinator I at Nielsen, Oct 2025 - Present · 1 yr 1 mo, Bengaluru

Senior Operations Coordinator at Nielsen Media, Oct 2025 - Present · 1 yr 1 mo, ●​ Cross-Functional Alignment: Partnered with Product, Engineering, and Business teams to translate complex data needs into automated workflows. ●​ Data Analytics & Optimization: Analyzed datasets using SQL, Python, and econometric modeling to monitor KPIs and resolve operational bottlenecks with GenAI. ●​ Stakeholder Collaboration: Liaised between business users and technical teams, delivering structured, data-driven recommendations. ●​ Pipeline Automation: Designed daily validation frameworks and automated ETL pipelines and dashboards to enhance data integrity and visibility. ●​ Execution & Governance: Led change management initiatives, ensuring seamless adoption of data products across high-velocity environments.

Tax Analyst at EY, Feb 2025 - Oct 2025 · 9 mos, Bengaluru, Karnataka, India

Tax Analyst at Ernst & Young, Feb 2025 - Oct 2025 · 9 mos, ●​ Workflow Automation: Automated end-to-end tax workflows using Power Apps and SharePoint, reducing manual processing effort by 35%. ●​ Business Intelligence: Designed interactive Power BI dashboards tracking key compliance metrics and operational performance indicators. ●​ Financial Modeling: Developed Excel VBA forecasting models to streamline tax liability planning and risk assessments.

Business Analyst | Client management | Large market at American Express, Oct 2022 - Dec 2024 · 2 yrs 3 mos, Bengaluru, Karnataka, India

Education

Master's degree, Applied Economics, Christ University, Bangalore

Bachelor of Commerce, Commerce, Guru Gobind Singh Indraprastha University, New Delhi

Astha Singh - Senior Data Operations Coordinator I in Bengaluru | Tal