---
title: "Astha Rattan - Editorial Lead, Stories in Greater Bengaluru Area | Tal"
description: "Meet Astha Rattan, Stories at Chargebee based in Greater Bengaluru Area. AI stack includes claude code, claude, and claudecode."
image: "https://tal.club/meet/astha-rattan/share-image"
---

# Astha Rattan on Tal

## Headline

Stories at Chargebee

## About

SaaS marketer and storyteller → experienced across growth, product marketing, and community\. Some stints I am proud of: ▪️Co\-founding www\.gorelay\.co at Chargebee, making it the Product Hunt Product \#2 of the day, and building a global network of SaaS founders through it\. ▪️Leading and setting up the marketing function in a competitive space at Houseware\. \(Acquired by LaunchDarkly\) I have forever been fascinated and inspired by beautiful stories and memorable experiences\. Currently consulting in SaaS\. For collaborations, email me at rattanastha3@gmail\.com\. P\.S\. If you scrolled all the way, here's a quote by Seth Godin that I wholeheartedly believe in: "Our job is to make change\. Our job is to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go\.”

## Location

Greater Bengaluru Area

## AI stack

claude code

claude

claudecode

ChatGPT

Fathom

Granola

## Work experience

Editorial Lead, Stories at Chargebee, Jan 2025 \- Present · 1 yr 10 mos

Marketing Consultant at Vidyard, May 2024 \- Dec 2024 · 8 mos, Delhi, India, Health sabbatical \+ helping the folks at Vidyard with some things marketing\.

Head of Marketing and Growth at Houseware, Apr 2023 \- Apr 2024 · 1 yr 1 mo, Delhi, India, \- Built the marketing team from ground\-up, leading a team of 20 people \- Defined marketing strategy across paid, SEO, events, and social media \- Defined and refined brand, positioning, and narrative \- Lead all inbound channels including SEO, ads, partnerships, customer marketing, and social media \- Organised offline launch with over 250 participants

Growth, Product Marketing, and Community at Chargebee, Jun 2019 \- Apr 2023 · 3 yrs 11 mos, Chennai Area, India, Responsible for: \- Building and leading Relay, the global community for SaaS founders \- Designing onboarding, engagement, and education email campaigns for leads \- Driving content properties like guides and ebooks \- Managing and running weekly onboarding webinars

Growth, and Product Marketing at Atlan, Jun 2017 \- Jan 2019 · 1 yr 8 mos, New Delhi Area, India, \- Led social media strategy and execution across channels for hiring, branding, and lead generation\. \- Conceptualised and created new properties for brand awareness like the Inside SocialCops newsletter and blog\. \- Responsible for funnel\-wide content marketing for SocialCops' flagship SaaS product\. This involved conceptualising, creating, and distributing assets like webinars, emails, newsletters, creatives, landing pages, blogs, videos, product copies, and case studies\. \- Set up comprehensive user on\-boarding programs encompassing in\-app communication, emails, and chat\. \- Created user education resources like the product helpdesk, feature videos, and webinars from scratch\. \- Conducted 20\+ live webinars with 5000 total attendees\. \- Spearheaded product marketing with a cross\-functional team — defining user benefits, refining personas, and creating 360° release plans\. \- Worked on market research for defining user personas, value propositions, and go\-to market campaigns\. \- Managed various company properties like PlayStore, Udemy, YouTube, Glassdoor, Wordpress blog, and landing pages\. \- Organized external speaker AMAs, internal knowledge sessions, and community events\. \- Actively mentored interns and designed on\-boarding for new team members\.

## Education

Bachelor of Science \(H\) Computer Science, Computer Science, Shaheed sukhdev college of business studies

Science, Vivekanand School

[View the original profile](https://tal.club/meet/astha-rattan)

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Person",
      "@id": "https://tal.club/meet/astha-rattan#person",
      "name": "Astha Rattan",
      "url": "https://tal.club/meet/astha-rattan",
      "image": "https://tal.club/meet/astha-rattan/profile-photo.jpg",
      "description": "Meet Astha Rattan, Stories at Chargebee based in Greater Bengaluru Area. AI stack includes claude code, claude, and claudecode.",
      "jobTitle": "Editorial Lead, Stories",
      "worksFor": {
        "@type": "Organization",
        "name": "Chargebee"
      },
      "hasOccupation": {
        "@type": "Occupation",
        "name": "Editorial Lead, Stories"
      },
      "homeLocation": {
        "@type": "Place",
        "name": "Greater Bengaluru Area"
      },
      "alumniOf": [
        {
          "@type": "EducationalOrganization",
          "name": "Shaheed sukhdev college of business studies"
        },
        {
          "@type": "EducationalOrganization",
          "name": "Vivekanand School"
        }
      ],
      "knowsAbout": [
        "claude code",
        "claude",
        "claudecode",
        "ChatGPT",
        "Fathom",
        "Granola"
      ],
      "mainEntityOfPage": {
        "@id": "https://tal.club/meet/astha-rattan#webpage"
      }
    },
    {
      "@type": "ProfilePage",
      "@id": "https://tal.club/meet/astha-rattan#webpage",
      "url": "https://tal.club/meet/astha-rattan",
      "name": "Astha Rattan on Tal",
      "description": "Meet Astha Rattan, Stories at Chargebee based in Greater Bengaluru Area. AI stack includes claude code, claude, and claudecode.",
      "dateModified": "2026-10-24T05:53:26.436Z",
      "isPartOf": {
        "@id": "https://tal.club/#website"
      },
      "mainEntity": {
        "@id": "https://tal.club/meet/astha-rattan#person"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://tal.club/meet/astha-rattan/profile-photo.jpg",
        "contentUrl": "https://tal.club/meet/astha-rattan/profile-photo.jpg",
        "caption": "Astha Rattan profile photo on Tal"
      },
      "inLanguage": "en-IN"
    }
  ]
}
```