Headline

Stories at Chargebee

About

SaaS marketer and storyteller → experienced across growth, product marketing, and community. Some stints I am proud of: ▪️Co-founding www.gorelay.co at Chargebee, making it the Product Hunt Product #2 of the day, and building a global network of SaaS founders through it. ▪️Leading and setting up the marketing function in a competitive space at Houseware. (Acquired by LaunchDarkly) I have forever been fascinated and inspired by beautiful stories and memorable experiences. Currently consulting in SaaS. For collaborations, email me at rattanastha3@gmail.com. P.S. If you scrolled all the way, here's a quote by Seth Godin that I wholeheartedly believe in: "Our job is to make change. Our job is to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.”

Location

Greater Bengaluru Area

AI stack

claude code

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ChatGPT

Fathom

Granola

Work experience

Editorial Lead, Stories at Chargebee, Jan 2025 - Present · 1 yr 10 mos

Marketing Consultant at Vidyard, May 2024 - Dec 2024 · 8 mos, Delhi, India, Health sabbatical + helping the folks at Vidyard with some things marketing.

Head of Marketing and Growth at Houseware, Apr 2023 - Apr 2024 · 1 yr 1 mo, Delhi, India, - Built the marketing team from ground-up, leading a team of 20 people - Defined marketing strategy across paid, SEO, events, and social media - Defined and refined brand, positioning, and narrative - Lead all inbound channels including SEO, ads, partnerships, customer marketing, and social media - Organised offline launch with over 250 participants

Growth, Product Marketing, and Community at Chargebee, Jun 2019 - Apr 2023 · 3 yrs 11 mos, Chennai Area, India, Responsible for: - Building and leading Relay, the global community for SaaS founders - Designing onboarding, engagement, and education email campaigns for leads - Driving content properties like guides and ebooks - Managing and running weekly onboarding webinars

Growth, and Product Marketing at Atlan, Jun 2017 - Jan 2019 · 1 yr 8 mos, New Delhi Area, India, - Led social media strategy and execution across channels for hiring, branding, and lead generation. - Conceptualised and created new properties for brand awareness like the Inside SocialCops newsletter and blog. - Responsible for funnel-wide content marketing for SocialCops' flagship SaaS product. This involved conceptualising, creating, and distributing assets like webinars, emails, newsletters, creatives, landing pages, blogs, videos, product copies, and case studies. - Set up comprehensive user on-boarding programs encompassing in-app communication, emails, and chat. - Created user education resources like the product helpdesk, feature videos, and webinars from scratch. - Conducted 20+ live webinars with 5000 total attendees. - Spearheaded product marketing with a cross-functional team — defining user benefits, refining personas, and creating 360° release plans. - Worked on market research for defining user personas, value propositions, and go-to market campaigns. - Managed various company properties like PlayStore, Udemy, YouTube, Glassdoor, Wordpress blog, and landing pages. - Organized external speaker AMAs, internal knowledge sessions, and community events. - Actively mentored interns and designed on-boarding for new team members.

Education

Bachelor of Science (H) Computer Science, Computer Science, Shaheed sukhdev college of business studies

Science, Vivekanand School