Astha Khandelwal profile photo 2 on Tal
Astha Khandelwal profile photo 1 on Tal
Astha Khandelwal profile photo 2 on Tal
Astha Khandelwal profile photo 1 on Tal

Astha Khandelwal

Marketing Leader | Built & Scaled Content, Demand & GTM for Global SaaS | Ex-Contify, GoKwik, VWO

Gurugram

10+ years of work experience

Glood.AI
Mar 20267 mosPresent

Gurugram

Helping build Glood.AI into the go-to AI commerce platform for Shopify and enterprise brands. Working across positioning, storytelling, product launches, content, partnerships, and growth initiatives to shape how eCommerce brands think about personalization, product discovery, merchandising, and conversion optimization. Focused on creating category awareness around AI-powered commerce experiences while helping brands understand how intelligence can be embedded across the entire shopping journey, from discovery to purchase.
Contify
Dec 20249 mosAug 2025

Gurugram

GoKwik
Sep 20222 yrs 1 moSep 2024

Gurugram, Haryana, India

Cashfree Payments
Sep 20211 yr 1 moSep 2022

Bengaluru, Karnataka, India

Wingify
Jan 20192 y 8 moSep 2021

On-site

Wingify
Jan 20192 yrs 7 mosJul 2021

Delhi

Indigo Consulting
May 20162 yMay 2018

Gurugram

Adglobal 360
May 201511 moApr 2016

Gurugram

TO THE NEW Digital
May 201411 moApr 2015

Noida

Astha’s AI Stack

claude
claude
elevenlabs
elevenlabs
gemini
gemini
glama
glama
meta
meta
notebooklm
notebooklm

Education

Post Graduation, Media Management

Bhartiya Vidya Bhavan

20131 yr2014
Guru Gobind Singh Indraprastha University

Bachelors in journalism and mass communication, Public Relations, Advertising, and Applied Communication

Guru Gobind Singh Indraprastha University

20103 yrs2013

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Headline

Marketing Leader | Built & Scaled Content, Demand & GTM for Global SaaS | Ex-Contify, GoKwik, VWO

About

Most SaaS companies don’t have a marketing problem. They have a positioning gap and an execution gap. I’ve spent 11+ years building marketing engines across SaaS, fintech, and D2C brands, working across global markets including the US, UK, Europe, and the Middle East. My strength isn’t just content. It’s connecting the positioning to the pipeline. I work with founders and leadership teams to: • Build sharp, differentiated GTM strategies • Clarify messaging and market positioning • Turn content into a predictable revenue lever • Design lean, high-performance marketing teams • Align marketing with real sales outcomes, not vanity metrics I don’t believe in marketing for visibility. I believe in marketing that drives movement, from awareness to revenue. If you're building a SaaS company and want marketing to become a growth function (not a cost center), let’s talk.

Location

Gurugram

AI stack

claude

elevenlabs

gemini

glama

meta

notebooklm

Work experience

Senior Marketing Manager at Glood.AI, Mar 2026 - Present · 7 mos, Gurugram, Helping build Glood.AI into the go-to AI commerce platform for Shopify and enterprise brands. Working across positioning, storytelling, product launches, content, partnerships, and growth initiatives to shape how eCommerce brands think about personalization, product discovery, merchandising, and conversion optimization. Focused on creating category awareness around AI-powered commerce experiences while helping brands understand how intelligence can be embedded across the entire shopping journey, from discovery to purchase.

Senior Marketing Manager at Contify, Dec 2024 - Aug 2025 · 9 mos, Gurugram

Marketing Content Manager at GoKwik, Sep 2022 - Sep 2024 · 2 yrs 1 mo, Gurugram, Haryana, India

Assistant Content Manager at Cashfree Payments, Sep 2021 - Sep 2022 · 1 yr 1 mo, Bengaluru, Karnataka, India

Content Manager at Wingify, Jan 2019 - Sep 2021 · 2 y 8 mo, On-site

Content Marketer at Wingify, Jan 2019 - Jul 2021 · 2 yrs 7 mos, Delhi

Senior Content Specialist at Indigo Consulting, May 2016 - May 2018 · 2 y, Gurugram

Senior Content Specialist at Adglobal 360, May 2015 - Apr 2016 · 11 mo, Gurugram

Content Writer at TO THE NEW Digital, May 2014 - Apr 2015 · 11 mo, Noida

Education

Post Graduation, Media Management, Bhartiya Vidya Bhavan

Bachelors in journalism and mass communication, Public Relations, Advertising, and Applied Communication, Guru Gobind Singh Indraprastha University

Public links

drive.google.com: https://drive.google.com/file/d/19L63gn6iX5c87uD3BUMQStslGEe-4qQv/view?usp=drivesdk