Astha Gupta profile photo 1 on Tal

Astha Gupta

Senior Product Manager @ Zeta | Fintech · Payments · Credit Cards · Lending | Scaling B2C & B2B Solutions | IIM-K · IIIT Delhi | Ex-BharatPe · Navi · Nucleus Software

Bengaluru

8+ years of work experience

Zeta
Jul 20251 yr 2 mosPresent

Bengaluru, Karnataka, India

Building international credit card products for the UK and US markets in partnership with global teams at Lumen and Vera. ▸ Led end-to-end product strategy and delivery for Lumen's credit card app — architecting eligibility-check flows integrated with third-party credit aggregators, ensuring seamless applicant experience and regulatory compliance ▸ Applied AI tools across the product lifecycle for competitive analysis, market sizing, PRD drafting, and roadmap prioritisation — reducing time-to-insight across research and planning cycles ▸ Designed and delivered omnichannel customer-support flows (chat + voice) on AWS Connect; built agent-facing portal for real-time customer data management, reducing resolution time ▸ Conducted structured discovery with UK-based applicants to map pain points in the credit application journey and drive alignment across engineering, compliance, and design
BharatPe
Nov 20231 yr 9 mosJul 2025

Gurugram, Haryana, India

Owned product strategy and execution across the BharatPe merchant app, QR ecosystem, lending products, and enterprise dashboard — serving millions of merchants across India. ▸ Engagement & UX: Redesigned homepage with server-driven UI — reduced CRM issues by 16.5% and boosted feature exploration by 6.5% through personalised merchant insights. ▸ Compliance-led QR Redesign: Boosted QR adoption +22%, QR orders +50%, and merchant onboarding +10% via compliance-driven redesign and improved discovery. ▸ Localisation & Accessibility: Achieved 95% multilingual coverage (incl. Hinglish); increased DIY activations from 20% → 28% through optimised onboarding flows. ▸ Loyalty & Churn Reduction: Reduced churn to 2% MoM; referral incentives drove +25% DIY acquisition; tiered loyalty program cut reward setup time by 85.7%. ▸ Ratings & App Growth: Grew App Store rating 3.88 → 4.62 and daily ratings 73 → 1,800; boosted user engagement by 4.5%. ▸ Experimentation Platform: Launched in-house multi-variant A/B testing platform running 21 simultaneous live experiments, accelerating data-driven decisions company-wide. ▸ Security & Compliance: Shipped Application Access Lock (AAL) and Play Store-compliant account-deletion flows, ensuring full regulatory adherence. ▸ Revenue & Growth: Increased loan disbursals via an optimised enterprise dashboard; launched Loan Marketplace and festive campaign, boosting merchant retention and product cross-sell. ▸ Stakeholder Management: Led a 10-member cross-functional team; defined OKRs, success metrics, and product vision aligned to business goals.
Navi
May 20221 yr 6 mosOct 2023

Bengaluru, Karnataka, India

Built core infrastructure products across lending, payments, and CRM — focused on reliability, fraud prevention, and operational efficiency. Key achievements include improving loan post-purchase and payments app conversion, developing in-house reconciliation and risk solutions, and significantly enhancing customer support systems. ▸ Reconciliation & Accuracy: Developed in-house Reconciliation Engine with 99.12% accuracy, eliminating errors in rewards and payouts while significantly reducing manual reconciliation effort at scale. ▸ Resilience & Fraud Prevention: Reduced disbursal downtime by 60% via health-based bank-switching; implemented a real-time Risk Engine that eliminated double disbursals (100%) by flagging fraudulent transactions. ▸ Payments Infrastructure: Built Payments Portal enabling real-time liquidity and downtime management for Finance; developed Credit Hindsight portal providing a 360° customer view for data-driven business decisions. ▸ CX & Agent Productivity: Increased agent efficiency by 67%, cut CX call volume by 50%, and raised CSAT to 4.3 through an in-house CRM, chat support tool, and targeted in-app self-service flows.
ISCEA -International Supply Chain Education Alliance
Jun 202111 mosApr 2022

Abakus - IIM Kozhikode
Mar 20211 yr 2 mosApr 2022

Nucleus Software Exports Limited
Jul 20173 yJul 2020

Noida

Astha’s AI Stack

claude code
claude code
claude
claude
codex
codex
cursor
cursor
gemini
gemini
ChatGPT
ChatGPT

Education

Indian Institute of Management, Kozhikode

Master of Business Administration - MBA

Indian Institute of Management, Kozhikode

20202 yrs2022
Indraprastha Institute of Information Technology, Delhi

Bachelor of Technology, Electronics and Communication Engineer

Indraprastha Institute of Information Technology, Delhi

20134 yrs2017

Join Astha and 10k+ other professionals on

Tal Boss

Tal is the app where bosses meet engineers & builders directly, without middlemen

Download Tal Boss

Astha Gupta on Tal

Headline

Senior Product Manager @ Zeta | Fintech · Payments · Credit Cards · Lending | Scaling B2C & B2B Solutions | IIM-K · IIIT Delhi | Ex-BharatPe · Navi · Nucleus Software

About

I'm a Fintech Senior Product Manager with 7+ years of experience building products at the intersection of payments, lending, and credit — across B2C and B2B, at scale. With extensive experience across both domains, I excel in translating customer needs into innovative, user-centric solutions that drive growth and enhance engagement. I've worked across the full fintech stack — driving QR adoption, homepage redesign (CRM issues reduced by 16.5%, feature exploration up by 6.5%), and merchant loyalty programs at BharatPe (10M+ merchant touchpoints) → building reconciliation engines and fraud prevention systems at Navi → and currently leading international credit card products at Zeta for the UK market, in partnership with global teams at Lumen and Vera. Backed by a B.Tech from IIIT Delhi and an MBA from IIM Kozhikode (Top 5 percentile), I bring a rare combination of deep technical fluency and sharp business acumen — enabling me to align engineering, compliance, design, and leadership around a single product vision. What I'm known for: → Moving metrics: QR adoption +22%, App Store rating 3.88 → 4.62, CX call volume –50%, 99.12% reconciliation accuracy → Building 0→1: in-house A/B testing platform (21 live experiments), reconciliation engine, payments portal, multilingual onboarding → International delivery: credit card GTM for the UK market with Lumen → AI-augmented PM: I use AI tools for competitive analysis, roadmap prioritisation, PRD drafting, and research synthesis I lead impactful app updates, user engagement strategies, and the launch of new revenue streams, ensuring measurable business outcomes. Previously at Navi Technologies, I optimised CRM, lending, and payment app experiences, demonstrating my ability to deliver value across diverse product areas. Proficient in SQL, JIRA, Confluence, Mixpanel, and Figma, I blend technical expertise with strategic thinking to build and scale impactful products. With a passion for product innovation and a commitment to continuous learning, I strive to empower organisations with best practices and forward-thinking strategies for sustained growth.

Location

Bengaluru

AI stack

claude code

claude

codex

cursor

gemini

ChatGPT

Work experience

Senior Product Manager at Zeta, Jul 2025 - Present · 1 yr 2 mos, Bengaluru, Karnataka, India, Building international credit card products for the UK and US markets in partnership with global teams at Lumen and Vera. ▸ Led end-to-end product strategy and delivery for Lumen's credit card app — architecting eligibility-check flows integrated with third-party credit aggregators, ensuring seamless applicant experience and regulatory compliance ▸ Applied AI tools across the product lifecycle for competitive analysis, market sizing, PRD drafting, and roadmap prioritisation — reducing time-to-insight across research and planning cycles ▸ Designed and delivered omnichannel customer-support flows (chat + voice) on AWS Connect; built agent-facing portal for real-time customer data management, reducing resolution time ▸ Conducted structured discovery with UK-based applicants to map pain points in the credit application journey and drive alignment across engineering, compliance, and design

Senior Product Manager at BharatPe, Nov 2023 - Jul 2025 · 1 yr 9 mos, Gurugram, Haryana, India, Owned product strategy and execution across the BharatPe merchant app, QR ecosystem, lending products, and enterprise dashboard — serving millions of merchants across India. ▸ Engagement & UX: Redesigned homepage with server-driven UI — reduced CRM issues by 16.5% and boosted feature exploration by 6.5% through personalised merchant insights. ▸ Compliance-led QR Redesign: Boosted QR adoption +22%, QR orders +50%, and merchant onboarding +10% via compliance-driven redesign and improved discovery. ▸ Localisation & Accessibility: Achieved 95% multilingual coverage (incl. Hinglish); increased DIY activations from 20% → 28% through optimised onboarding flows. ▸ Loyalty & Churn Reduction: Reduced churn to 2% MoM; referral incentives drove +25% DIY acquisition; tiered loyalty program cut reward setup time by 85.7%. ▸ Ratings & App Growth: Grew App Store rating 3.88 → 4.62 and daily ratings 73 → 1,800; boosted user engagement by 4.5%. ▸ Experimentation Platform: Launched in-house multi-variant A/B testing platform running 21 simultaneous live experiments, accelerating data-driven decisions company-wide. ▸ Security & Compliance: Shipped Application Access Lock (AAL) and Play Store-compliant account-deletion flows, ensuring full regulatory adherence. ▸ Revenue & Growth: Increased loan disbursals via an optimised enterprise dashboard; launched Loan Marketplace and festive campaign, boosting merchant retention and product cross-sell. ▸ Stakeholder Management: Led a 10-member cross-functional team; defined OKRs, success metrics, and product vision aligned to business goals.

Associate Product Manager at Navi, May 2022 - Oct 2023 · 1 yr 6 mos, Bengaluru, Karnataka, India, Built core infrastructure products across lending, payments, and CRM — focused on reliability, fraud prevention, and operational efficiency. Key achievements include improving loan post-purchase and payments app conversion, developing in-house reconciliation and risk solutions, and significantly enhancing customer support systems. ▸ Reconciliation & Accuracy: Developed in-house Reconciliation Engine with 99.12% accuracy, eliminating errors in rewards and payouts while significantly reducing manual reconciliation effort at scale. ▸ Resilience & Fraud Prevention: Reduced disbursal downtime by 60% via health-based bank-switching; implemented a real-time Risk Engine that eliminated double disbursals (100%) by flagging fraudulent transactions. ▸ Payments Infrastructure: Built Payments Portal enabling real-time liquidity and downtime management for Finance; developed Credit Hindsight portal providing a 360° customer view for data-driven business decisions. ▸ CX & Agent Productivity: Increased agent efficiency by 67%, cut CX call volume by 50%, and raised CSAT to 4.3 through an in-house CRM, chat support tool, and targeted in-app self-service flows.

ISCEA SCNext India Campus Ambassador at ISCEA -International Supply Chain Education Alliance, Jun 2021 - Apr 2022 · 11 mos

Selected Member - AbaKus at Abakus - IIM Kozhikode, Mar 2021 - Apr 2022 · 1 yr 2 mos

Senior Software Engineer at Nucleus Software Exports Limited, Jul 2017 - Jul 2020 · 3 y, Noida

Education

Master of Business Administration - MBA, Indian Institute of Management, Kozhikode

Bachelor of Technology, Electronics and Communication Engineer, Indraprastha Institute of Information Technology, Delhi

Astha Gupta - Senior Product Manager in Bengaluru | Tal