--- title: "Asmita Upadhyay - VP Experience Design in Bengaluru | Tal" description: "Meet Asmita Upadhyay, Vice President, Design Systems @JPMC based in Bengaluru. AI stack includes claude code, claude, and gemini." image: "https://tal.club/meet/asmita-upadhyay/share-image" --- # Asmita Upadhyay on Tal ## Headline Vice President, Design Systems @JPMC ## About Scale creates noise\. My job is to bring clarity, empathy, and shared direction\. Most enterprise systems fail because they treat scale as a policing problem\. They mandate adoption from above, build rigid libraries in silos, and force unnatural uniformity across teams\. In massive organizations with multiple lines of business, the result isn’t cohesion, it’s duplicate effort, developer friction, and teams quietly building rogue workarounds just to hit their sprint goals\. Over the past 9 years, I’ve approached systems differently: as bridges, not barriers\. At J\.P\. Morgan, I anchor design systems in my line of business while connecting dots across disparate global teams and orgs\. I focus on bringing people together: translating between design, engineering, and product so we solve problems once, together, rather than ten times in silos\. With AI rapidly transforming our tools, ways of working, raw velocity is easy to come by\. What is rare and necessary is human judgement\. I structure systems that leverage automation without discarding empathy, ensuring complex workflows remain transparent, trustworthy, and firmly human\-in\-the\-loop\. How I lead and bring value: Cutting through the noise: Bringing clear structure, spatial harmony, and simple interaction patterns to data\-heavy, complex environments\. Building cross\-team trust: Aligning roadmaps across engineering, design, and product so everyone feels like co\-owners of the platform\. Fostering belonging: Shifting systems from top\-down mandates into collaborative spaces where teams feel heard, supported, and genuinely invested in shared ownership\. Keeping tech human: Designing guardrails for AI\-driven workflows that prioritize transparency, ease of use, and human intent\. A design system isn't a collection of Figma components\. It’s the shared trust, language, and culture that helps thousands of people build better things together\. ## Location Bengaluru ## AI stack claude code claude gemini grok mcp claudecode ## Work experience VP Experience Design at JPMorganChase, Jan 2026 \- Present · 11 mos, Hybrid Design Mentor at adplist\.org, Sep 2023 \- Present · 3 yrs 3 mos, Bengaluru, Karnataka, India Senior Product Designer Associate at JPMorganChase, Jan 2025 \- Jan 2026 · 1 yr 1 mo, On\-site Product Designer Associate at JPMorganChase, May 2023 \- Jan 2025 · 1 yr 9 mos, On\-site Product Designer at Locus\.sh, Sep 2019 \- May 2023 · 3 yrs 9 mos, Bengaluru Area, India, 1\. Collaborate and develop wireframes, prototypes, and high\-fidelity designs for web and mobile products\. 2\. Implement design systems and style guides to ensure consistency and quality across all products and platforms\. 3\. Work closely with developers to ensure designs are implemented accurately and efficiently\. 4\. Collaborate with product managers to define user stories and prioritise features based on user needs and business goals, resulting in a significant increase in revenue and customer satisfaction\. 5\. Conduct user interviews to gather feedback and user personas and iterate on designs\. Visual Designer at Playment, Aug 2018 \- Jul 2019 · 1 yr, Bengaluru Area, India, 1\. Design and create visual assets, including icons, illustrations, and infographics, for web and mobile products\. 2\. Worked on Sales Collaterals, Pitch Decks, Product launches, Ad Graphics with the Product and Business teams\. 3\. Playment branding and management for various conferences \- CVPR 2019, Auto Ai, CES 2019 Product Designer at Cartoon Mango, Jan 2018 \- Jun 2018 · 6 mos, Bengaluru, Karnataka, India, I worked on a Cloud telephony software with Cartoon Mango for my Graduation project\. My key responsibilities were, 1\. Attend stakeholder meetings with a senior designer to understand the requirement\. 2\. Create journey maps, wireframes, and present different design approaches this required collaborating with the design, product and development team aggressively\. 3\. I was also responsible for doing the UI of the platform\. All of this with the final presentation was covered in 5 months\. ## Education Bachelor of Design, Product Design, Unitedworld Institute of Design Delhi Public School, Ruby Park [View the original profile](https://tal.club/meet/asmita-upadhyay) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Person", "@id": "https://tal.club/meet/asmita-upadhyay#person", "name": "Asmita Upadhyay", "url": "https://tal.club/meet/asmita-upadhyay", "image": "https://tal.club/meet/asmita-upadhyay/profile-photo.jpg", "description": "Meet Asmita Upadhyay, Vice President, Design Systems @JPMC based in Bengaluru. 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